10 Killer Video Testimonial Examples That’ll Skyrocket Your Business

Video Testimonial Examples

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Video testimonials grab eyeballs way better than boring old written reviews. They stick in people’s minds, make your business look legit, and get more folks to buy. Put ’em on your website, get ’em on social media, or pop ’em in your emails – these video testimonial examples are gold for showing off real success stories that hit home with viewers.

Ready to see how video testimonials can make your business blow up? Let’s dive into some killer examples, smart ways to use ’em, and even some cool AI tricks to make your testimonials pop without breaking a sweat.

Key Takeaways
  • Video testimonials are more engaging and sticky than written reviews. They make people trust you more and buy more.
  • Use ’em everywhere – your website, social media, emails. They’ll make your business look awesome.
  • Big shots like American Express and Google are crushing it with video testimonials.
  • Get creative! Funny videos or storytelling can make your testimonials stand out.

Awesome Video Testimonial Examples That’ll Blow Your Mind

Video testimonials are like trust-building superheroes for your business. They show real people loving your stuff, which makes potential customers feel way more chill about choosing you.

1. Hootsuite: Team Effort

Hootsuite’s video stars the whole Herschel crew talking about how they use the platform for their social media game. You get to hear from different team members, so you really see how Hootsuite helps in all areas. They brag about their crazy social media growth, and it’s clear Hootsuite’s the secret sauce.

2. Share.One: Dave Asprey Keeps It Real

Dave Asprey, the bulletproof coffee guy, gives Share.One a big thumbs up in this video. He’s all about how Share.One makes his business life easier. When a big-shot entrepreneur like Dave is singing your praises, people sit up and listen.

3. Codecademy: Short and Sweet

Codecademy’s video is quick but packs a punch. It’s all about how learning to code can change your life. This is perfect for businesses on a budget or in a hurry – you don’t need a long video to make a big impact.

4. Slack: LOLs and Learning

Slack’s old-school video from 2014 is still a winner. It’s like a funny TV show that just happens to be about Slack. They show the mess the customer was in before, how Slack saved the day, and all the cool stuff it can do. It’s so fun to watch, you almost forget it’s an ad!

5. HubSpot: Founders Spill the Beans

HubSpot’s video is fresh and packed with info. The company’s founders chat about how HubSpot helped them grow, and they mix in clips of the product doing its thing. No boring interview questions here – just a smooth, real-talk video that makes you want to try HubSpot.

6. Google Ads: Setting the Scene

Google Ads starts their video with some sweet shots that make you feel like you’re right there with the customer. They tell the whole story – where the business came from, how Google Ads helped, and they even throw in some numbers to prove it works. It’s like a mini-documentary that leaves you impressed.

7. American Express: Diversity is the Name of the Game

American Express knocked it out of the park with their video. They grabbed five different business owners to talk about why they love their Amex cards. It’s like a buffet of happy customers – there’s something for everyone. These folks spill the tea on why Amex beats other cards, showing off all the cool perks and top-notch service.

8. Zoom: Bringing the World Together

Zoom’s video with Sonos shows off how their video calls help a company with offices all over the world. Sonos talks about how Zoom makes it feel like everyone’s in the same room, even when they’re oceans apart. It’s a great example of how to show your product solving real-world problems.

9. Salesforce: Storytelling Magic with Marriott

Salesforce’s ‘trailblazer’ video with Marriott is like a mini-movie. They mix real Marriott folks with actors playing customers, and throw in some shots of Salesforce in action. It’s not your typical “talking head” testimonial – it’s a story that sucks you in and makes you believe.

10. AWS: It’s Business, Straight Up

Amazon Web Services (AWS) lets Autodesk’s big boss do the talking. No fancy effects, just straight talk about how AWS helps their business. Sometimes, simple is best – this video feels super honest and that makes it powerful.

Bonus Video Testimonial Examples

11. Share.One: JJ Virgin Tells It Like It Is

JJ Virgin doesn’t hold back in this testimonial for Share.One. She gets right to the point, talking about the real results she’s seen. But it’s not just talk – they show the product in action, so you can see what she’s raving about. They keep things interesting with some cool animated titles, making this video a masterclass in how to do testimonials right.

12. Samsung: Showing, Not Telling

Samsung’s video is about their Display Solutions, but they don’t just nerd out on tech specs. They show their stuff in action at a Superdry store in Norway – showing what their displays can do for a business, not just how cool they look. This makes the video way more relatable and shows real-world benefits.

13. The Century House: Love Stories on Display

The Century House, a place for weddings and parties, knocked it out of the park with their video. They got five different couples to share their moments. Each pair talks about something special from their wedding, showing how The Century House can make any dream come true. With personal stories and tons of pretty pictures, it’s like flipping through a wedding album.

Wrapping It Up

Video testimonials are like rocket fuel for your business cred and customer engagement. With the right tech and e, you can whip up awesome videos that connects with your audience. The big dogs like American Express and Google are already crushing it with video testimonials, showing off how their stuff helps real people.

By throwing video testimonials into your marketing mix, you’re not just bragging about your product – you’re letting your happy customers do it for you. It’s time for you to get on this train and get your video testimonials that’ll have new customers lining up at your door.

Maximizing Retention: Leveraging the Customer Loyalty Score for Your Business

customer loyalty score

Ever wondered what keeps customers coming back for more? It’s not just about having a great product or service. Nope, it’s all about building a relationship, and at the heart of that relationship is the customer loyalty score. This little number tells you just how much your customers love you (or not).  

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Key Takeaways:

  • The customer loyalty score is like a relationship meter – it shows how strong your bond is with your customers.

  • To keep customers loyal, you gotta deliver the goods consistently, provide top-notch service, and be real about what you’re offering.

  • Tracking financial metrics like Customer Lifetime Value (CLV), Repeat Purchase Rate (RPR), and Average Order Value (AOV) tell you how much your loyal customers are worth.

  • Engagement metrics like Net Promoter Score (NPS) and social media likes show how much customers are digging your brand.

  • Behavioral metrics like Purchase Frequency and Customer Retention Rate (CRR) clue you in on what customers are actually doing, not just saying.

  • To boost loyalty, set up feedback loops and treat your customers like royalty with amazing service.

What Is Customer Loyalty?

Customer loyalty is all about getting customers to stick with you through thick and thin. It’s when they choose you over the competition, time and time again. Why? Because you’ve proven that you can deliver the goods and then some.

Key Components to Building Customer Loyalty

  1. Reliable Customer Experience Adds Value If you want loyal customers, you gotta deliver a consistently awesome experience. Every. Single. Time. That’s how you add real value and keep them coming back for more.

  2. Dependable Customer Service Builds Brand Trust When customers need help, you better be there for them. Responsive, reliable service shows that you care and builds mad trust in your brand. That trust is gold when it comes to loyalty.

  3. Brand Transparency and Customer Expectations Keep it real with your customers. Be upfront about your products, services, and what you stand for as a company. When you align with their expectations, you strengthen that bond of trust and loyalty.

Why is it important to measure customer loyalty

Customer Loyalty Leads to Brand Loyalty Measuring loyalty shows you where you need to step up your game in your customer relationships. When customers are loyal to you, they become loyal to your brand. That’s powerful stuff for your bottom line.

Loyal Customers Give the Best Testimonials Nothing sells like a glowing review from a happy customer. When your loyal fans sing your praises, potential customers take notice. That’s why measuring and improving loyalty is a must for long-term success.

Financial metrics to Track Your Customer Loyalty Score

Money talks, so let’s dive into the key financial metrics that show the impact of customer loyalty.

  1. Customer Lifetime Value (CLV) CLV is all about how much money a customer will drop on your brand over their lifetime. The longer they stick around and spend, the higher that sweet, sweet CLV.

  2. Repeat Purchase Rate (RPR) RPR tells you what percentage of your customers are coming back for seconds (or thirds, or fourths…). The higher your RPR, the more loyal your customer base.

  3. Average Order Value (AOV) AOV is the typical amount a customer spends on a single order. Loyal customers tend to spend more, so a high AOV can indicate some serious brand love.

  4. Customer Acquisition Cost (CAC) CAC is how much it costs you to snag a new customer. Ideally, you want this number low because loyal customers are cheaper to keep than constantly chasing new ones.

  5. Revenue Churn Rate This is the rate at which you’re losing revenue from existing customers. If your churn rate is high, it’s a sign that loyalty might be slipping. No bueno.

Customer Loyalty Score Engagement metrics

Engagement is all about how much customers are interacting with your brand. Here are the key metrics to track:

  1. Net Promoter Score (NPS) NPS measures how likely customers are to recommend you to their friends. The higher your NPS, the more loyal customers you’ve got in your corner.

  2. Customer Satisfaction Score (CSAT) CSAT tells you how happy customers are after interacting with your brand, whether it’s making a purchase or getting customer service help. High CSAT? You’re golden.

  3. Customer Engagement Score (CES) CES looks at how much customers are actually using your product or service. More engagement means more loyalty.

  4. Social Media Engagement Likes, shares, comments – they all add up to show how much customers are diggin’ your brand on social. More engagement equals more loyal followers.

  5. Website Traffic and Engagement How many people are visiting your site and how long are they sticking around? High traffic and engagement are signs of a strong, loyalty-inspiring brand.

Customer Loyalty Score Behavioral metrics

Actions speak louder than words, right? Behavioral metrics clue you in on what customers are actually doing:

  1. Purchase Frequency This is how often customers are coming back to buy from you again. The more frequent, the more loyal.

  2. Customer Retention Rate (CRR) CRR measures how many customers you’re keeping over time. A high CRR means you’re a pro at hanging onto loyal customers.

  3. Product Return Rate If customers are returning your products often, that’s a red flag for loyalty. Keep an eye on this rate.

  4. Active User Rate How many of your customers are actively using your product or service? The more active users, the more loyal your base.

  5. Referral Rate Loyal customers love to spread the word. Your referral rate shows how many new customers are coming to you through your loyal fans.

How to leverage your data to improve your brand loyalty

Ready to turn your loyalty data into action? Here’s how:

  1. Implement Feedback Loop Systems: Set up systems to regularly get check in with your customers. This helps you spot areas to improve and use them for authentic testimonials to build credibility.

  2. Improve Customer Service: Treat your customers like the VIPs they are. Be responsive, and empathetic, and always go above and beyond. Amazing service leads to amazing loyalty.

  3. Personalization and Relationships: Especially in service businesses, implementing personalization in your offerings while building a connection with your clients go a long way towards building loyalty – sometimes some items can’t be put on a scorecard.


Customer loyalty is the secret sauce to long-term business success. By consistently delivering value, being transparent, and providing top-notch service, you’ll turn casual customers into lifelong fans.

Keep tracking those loyalty metrics to stay on top of your game. Leverage your data to constantly improve and watch your customer loyalty score soar.

Remember, loyal customers are the heart and soul of your business. Treat ’em right, and they’ll stick with you through thick and thin. 

10 Essential Tips for Effective Video Testimonial Production

Video Testimonial Production

Are you looking to grow your business’s authenticity with straight from your happy customers? In a world where online reviews and social proof are the ultimate decision-makers, video testimonials can be a missing piece of your puzzle – capturing those authentic customer stories on video to help drive business results. We’ll dive in what you need for your video testimonial production

Key Takeaways

  • Video testimonials = authentic stories from satisfied customers = trustworthiness for your business. 
  • Key Components for Maximum Impact: Choose the right people, craft a story that slaps, and keep that production quality from start to finish.
  • Production Foundation: Planning, use top-notch gear, and polished footage for a professional look.
  • Best Practices: Keep it real with actual customers, make ’em feel at home, and ditch the script for authenticity. Highlight those specific perks and show, don’t just tell, to boost credibility.
  • Mix up those perspectives to show your services are a hit with all kinds of clients, from healthcare to real estate to finance.
  • Snackable videos, captions, and defined branding are some of the keys to holding viewers’ attention and reinforcing your brand.

Why Video Testimonials are a Must-Have in Your Digital Marketing

Video testimonials are the ultimate trust-builders, especially in more established industries like healthcare, real estate, and finance where people are extra cautious about who they work with. These authentic insights straight from happy clients are way more engaging than a boring old text review and feel way more legit than some promotional fluff from the biz itself.

84% of folks trust online reviews just as much as a personal recommendation from a friend (shoutout to BrightLocal, 2022). When potential clients check out video testimonials, they see real people who’ve been in their shoes and found their happily ever after with your biz. That’s some serious trust-building and conversion-driving power right there.

Video testimonials humanize your brand and create those emotional connections. Seeing satisfied clients gushing about their big wins gives your prospective clients the confidence to leap with your services.

Key Components of Effective Video Testimonials

Picking the Perfect Subject

When it comes to choosing the star of your testimonial show, go for clients who are over the moon about their experience and your services. They should be able to share truth that shows genuine excitement. Bonus points if they’ve got a story that’s super relevant to your industry – like a patient with a health glow-up for healthcare, a client who snagged their dream pad for real estate, or someone who crushed their money goals for finance.

Stories That Stick

Craft a narrative that grabs attention from the jump, keeps people hooked, and hits ’em right in the feels. Kick things off by talking about the client’s original problem or need. Then, dive into how your service swooped in and saved the day, really hammering home those key benefits and results. Paint a picture with specific examples that show off those measurable wins. Wrap it up with a mic drop moment – a crystal clear, feel-good impact statement that captures the client’s satisfaction and bright future thanks to your biz.

Steps in Video Testimonial Production 


Before You Hit Record: Plan Like a Pro 

First things first: nail down what you want to accomplish. Figure out exactly which part of your services you want clients to rave about. Handpick subjects who’ve had amazing results. Prep some interview questions beforehand to keep things on track and make sure your subjects stay focused. Lighting is key – pick a spot with minimal distractions and on-point lighting. Bonus tip: whip up a storyboard for a visual roadmap of the testimonial.

Rolling, Action! Recording Tips

Time to bust out the big guns (a.k.a. high-quality cameras and mics). Frame up your subjects using the rule of thirds for a shot that’s easy on the eyes. Keep that lighting consistent to avoid any weird shadows or glares. To keep things feeling natural, have your subjects chat with the interviewer instead of staring down the camera. Mix it up with different angles and some cool B-roll footage for added depth.

Post-Production Polish 

Once you’ve got that footage in the can, it’s time to work some editing magic. Chop out any unnecessary bits and zero in on the most impactful soundbites. Throw in some captions to make your vid accessible to everyone. Sprinkle in a little background music to amp up the emotional vibes, but keep it chill so it doesn’t overpower the dialogue. Don’t forget to sneak in some subtle branding elements, like your logo or company colors – just make sure they’re not too in-your-face. Finally, optimize that video format and resolution for wherever you plan on sharing it.

Best Practices for Video Testimonial Production 

Keep It Real: Tips for Authenticity

– Choose actual customers who’ve legit used your services. Authenticity shines through when the experience is real.

– Make sure your interviewees are comfortable. A familiar setting helps them relax and give more natural, genuine answers. 

Ask open-ended questions to encourage detailed responses. Let ’em share those experiences and feels for deeper insights.

Avoid scripts like the plague. Guide your interviewees with questions, but let their words flow naturally for max sincerity.

Boosting Credibility and Engagement 

  • Get specific about those benefits. Ask interviewees to dish on the concrete perks they’ve experienced, like a speedy home sale or mad savings.


  • Show, don’t just tell. Include footage or images that back up the testimonial, like a sold property or a before-and-after health transformation.


  • Mix it up with diverse perspectives from different demographics and needs in your customer base. Show that your services work for all kinds of people.


  • Edit for impact. Trim the fat and spotlight the juiciest bits. Aim for a 1-3 minute final cut to keep viewers engaged.


  • Add captions and subtle branding elements to make your testimonial accessible and reinforce your brand’s presence.

By following these best practices, you’ll be making video testimonials that showcase customer experiences, skyrocket your business’s credibility, and hook potential clients.

Wrapping It Up 

Stick to these tips for creating video testimonials and you’ll be making magic in no time. Authentic stories straight from your satisfied customers will boost your business’s credibility and build connections to wow your audience. Keep it real, make it engaging, and watch those potential clients click that Buy Now button!

We can help you.

At Share.One, we are reputation experts. Our mission is to provide high-quality video testimonials for your business in the most ethical, professional and cost-effective way possible.

START with Share.One’s to deliver authentic, real experiences given by your customers.

Let us help you recover your reputation and deliver REAL social proof for your social media, marketing and ad campaigns.

How to Choose THE Best Video Testimonial Service for Your Business

Video Testimonial Service

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In today’s digital world, potential clients are all about keeping it real and building trust. And there’s no better way to do that than through genuine, straight-from-the-heart video reviews. They don’t just tell the story; they show it, creating a feels-fest that written reviews just can’t touch.

You’ll uncover why investing in a video testimonial service can be a game-changer for your biz. From beefing up your credibility to making your SEO pop, we’ll dive into the countless benefits and hook you up with tips to make your testimonials shine. Ready to level up your brand’s trust factor? Let’s do this! 

Key Takeaways:

– Video testimonials serve up the real deal when it comes to customer experiences, leaving written reviews in the dust. They’re a major trust booster for potential clients.

– Credibility Booster: High-quality video reviews are solid tool of modern marketing. They’ve got the power to sway client decisions, especially in cutthroat industries like healthcare, real estate, and finance.

– Key Features: A killer video testimonial service needs top-notch video recording, pro-level editing skills, and easy sharing and integration tools.

– Picking a Provider: When you’re on the hunt for a video testimonial service, prioritize video quality, slick editing, seamless integration, and solid client support to get the most bang for your buck.

– Video reviews don’t just pump up trust; they also make your brand identity pop. They showcase your dedication to keeping customers happy and help your brand make a bigger splash.

Understanding Video Testimonial Services

What Are Video Testimonials?

Video testimonials star your clients or customers sharing their awesome experiences with your service. They mix visuals and sound to create a message that really hits home. These videos showcase the real deal when it comes to feedback, adding a personal touch that helps build mad trust.  Ultimately video reviews can paint a picture of specific experiences, showing how your services have made clients’ lives better.

Why They Matter in Modern Marketing

With all the AI marketing tools available, video testimonials are a pillar of modern marketing. They bring the realness that written reviews might be missing. Potential clients often want to see legit experiences and success stories before they make a move with your business. Video reviews deliver that credibility, making a bigger impact on potential clients.

Plus, video content gets way more engagement than plain text. Search engines about videos, giving your SEO another boost. When you use video testimonials right, it can help you drive traffic, crank up your search rankings, and turn leads into customers. In dog-eat-dog industries like healthcare, real estate, and finance, maximizing your visibility and credibility is a must, and video reviews get the job done like a pro.

Must-Have Features of an Epic Video Testimonial Service 

High-Quality Video Recording  

High-quality video recording is the foundation of any legit video testimonial service. We’re talking pro-grade cameras and audio gear to make sure everything is crystal clear. For example, in healthcare, patients sharing their stories need to be seen and heard loud and clear, with no distractions or low-quality visuals mucking things up. Real estate agents score big with sharp, well-lit recordings showing off happy clients, while finance pros need crisp visuals and sound for reviews that really hit home.

Professional Editing Skills

Professional editing skills take raw footage and turn it into a compelling story. Expert editors chop out the fluff, make things pop visually, and keep the message on point. For example, In healthcare, editing can zero in on the key moments of patient recoveries. Another example Real estate testimonials can spotlight client satisfaction and success stories. Finance reviews need tight editing to keep clients engaged and trusting. Keeping the editing style consistent reinforces your brand identity and shows you mean business.

Easy Sharing and Integration Tools  

Easy sharing and integration tools make spreading your video reviews a total breeze. These tools let you use videos on your website, blast them on social media, and weave them into email campaigns. Healthcare businesses can quickly upload patient testimonials to their sites. Real estate pros can share client experiences on social media for maximum reach. Finance firms can toss video reviews into email newsletters to crank up client trust and engagement. Smooth integration ensures your testimonials get in front of your target audience like a boss.

Picking the Right Video Testimonial Service

What to Look for in a Service Provider

When you’re on the hunt for a video testimonial service, there are a few key things to keep in mind to make sure you’re getting the good stuff. First up, video quality is king. Make sure the provider uses top-notch recording gear and techniques to create vids that are clear and professional. Shoddy video quality can make your brand look bad, and nobody wants that.

Next, scope out their editing chops. The ability to edit videos like a pro, with clean graphics, music, and other bells and whistles, is what makes your testimonials really pop. Look at their portfolio to get a feel for their range of editing styles and skills.

Ease of integration is another biggie. Go with a service that offers different formats for different platforms. This means formats that work with with websites, social media, and email marketing platforms. Seamless integration means your reviews get in front of more eyeballs and make a bigger impact.

Finally, don’t sleep on client support and communication. Solid communication ensures your project needs are met on time, every time. Ironically take a look at their reviews and testimonials (our case studies) to see what folks are saying about their responsiveness and deliverability.

Perks of Using Video Testimonials 

Customer Trust

In business, trust is everything. Video reviews take this to the next level by showcasing genuine client experiences. Visuals and sound give off that authentic vibe, making potential clients feel way more confident in your services. According to BrightLocal, 91% of consumers trust online reviews as much as personal recs, making video testimonials a total powerhouse.

Making Your Brand Identity Stand Out  

Video reviews don’t just boost your brand identity; they make it shine by showing off your commitment to keeping customers happy. Each review reflects your brand’s values, spotlighting real experiences that line up with your mission. G2 says video content gets shared 1,200% more than text and images combined, so it’s a strong way to get your brand out there and make it stick.

Wrapping it Up

Choosing the right video testimonial service can be a game-changer for your brand’s credibility and reach. By showing off real client experiences, you’re not just boosting customer trust; you’re also building your brand identity. Investing in high-quality video reviews is a powerful way to connect with your audience on a deeper level and score some engagement that drives SEO perks. 

Picking the right service ensures your video testimonials are straight fire – high-quality, engaging, and seamlessly woven into your marketing efforts. It’s all about cranking up credibility and building that client trust.