How to Choose THE Best Video Testimonial Service for Your Business

Video Testimonial Service

Table of Contents

In today’s digital world, potential clients are all about keeping it real and building trust. And there’s no better way to do that than through genuine, straight-from-the-heart video reviews. They don’t just tell the story; they show it, creating a feels-fest that written reviews just can’t touch.

You’ll uncover why investing in a video testimonial service can be a game-changer for your biz. From beefing up your credibility to making your SEO pop, we’ll dive into the countless benefits and hook you up with tips to make your testimonials shine. Ready to level up your brand’s trust factor? Let’s do this! 

Key Takeaways:

– Video testimonials serve up the real deal when it comes to customer experiences, leaving written reviews in the dust. They’re a major trust booster for potential clients.

– Credibility Booster: High-quality video reviews are solid tool of modern marketing. They’ve got the power to sway client decisions, especially in cutthroat industries like healthcare, real estate, and finance.

– Key Features: A killer video testimonial service needs top-notch video recording, pro-level editing skills, and easy sharing and integration tools.

– Picking a Provider: When you’re on the hunt for a video testimonial service, prioritize video quality, slick editing, seamless integration, and solid client support to get the most bang for your buck.

– Video reviews don’t just pump up trust; they also make your brand identity pop. They showcase your dedication to keeping customers happy and help your brand make a bigger splash.

Understanding Video Testimonial Services

What Are Video Testimonials?

Video testimonials star your clients or customers sharing their awesome experiences with your service. They mix visuals and sound to create a message that really hits home. These videos showcase the real deal when it comes to feedback, adding a personal touch that helps build mad trust.  Ultimately video reviews can paint a picture of specific experiences, showing how your services have made clients’ lives better.

Why They Matter in Modern Marketing

With all the AI marketing tools available, video testimonials are a pillar of modern marketing. They bring the realness that written reviews might be missing. Potential clients often want to see legit experiences and success stories before they make a move with your business. Video reviews deliver that credibility, making a bigger impact on potential clients.

Plus, video content gets way more engagement than plain text. Search engines about videos, giving your SEO another boost. When you use video testimonials right, it can help you drive traffic, crank up your search rankings, and turn leads into customers. In dog-eat-dog industries like healthcare, real estate, and finance, maximizing your visibility and credibility is a must, and video reviews get the job done like a pro.

Must-Have Features of an Epic Video Testimonial Service 

High-Quality Video Recording  

High-quality video recording is the foundation of any legit video testimonial service. We’re talking pro-grade cameras and audio gear to make sure everything is crystal clear. For example, in healthcare, patients sharing their stories need to be seen and heard loud and clear, with no distractions or low-quality visuals mucking things up. Real estate agents score big with sharp, well-lit recordings showing off happy clients, while finance pros need crisp visuals and sound for reviews that really hit home.

Professional Editing Skills

Professional editing skills take raw footage and turn it into a compelling story. Expert editors chop out the fluff, make things pop visually, and keep the message on point. For example, In healthcare, editing can zero in on the key moments of patient recoveries. Another example Real estate testimonials can spotlight client satisfaction and success stories. Finance reviews need tight editing to keep clients engaged and trusting. Keeping the editing style consistent reinforces your brand identity and shows you mean business.

Easy Sharing and Integration Tools  

Easy sharing and integration tools make spreading your video reviews a total breeze. These tools let you use videos on your website, blast them on social media, and weave them into email campaigns. Healthcare businesses can quickly upload patient testimonials to their sites. Real estate pros can share client experiences on social media for maximum reach. Finance firms can toss video reviews into email newsletters to crank up client trust and engagement. Smooth integration ensures your testimonials get in front of your target audience like a boss.

Picking the Right Video Testimonial Service

What to Look for in a Service Provider

When you’re on the hunt for a video testimonial service, there are a few key things to keep in mind to make sure you’re getting the good stuff. First up, video quality is king. Make sure the provider uses top-notch recording gear and techniques to create vids that are clear and professional. Shoddy video quality can make your brand look bad, and nobody wants that.

Next, scope out their editing chops. The ability to edit videos like a pro, with clean graphics, music, and other bells and whistles, is what makes your testimonials really pop. Look at their portfolio to get a feel for their range of editing styles and skills.

Ease of integration is another biggie. Go with a service that offers different formats for different platforms. This means formats that work with with websites, social media, and email marketing platforms. Seamless integration means your reviews get in front of more eyeballs and make a bigger impact.

Finally, don’t sleep on client support and communication. Solid communication ensures your project needs are met on time, every time. Ironically take a look at their reviews and testimonials (our case studies) to see what folks are saying about their responsiveness and deliverability.

Perks of Using Video Testimonials 

Customer Trust

In business, trust is everything. Video reviews take this to the next level by showcasing genuine client experiences. Visuals and sound give off that authentic vibe, making potential clients feel way more confident in your services. According to BrightLocal, 91% of consumers trust online reviews as much as personal recs, making video testimonials a total powerhouse.

Making Your Brand Identity Stand Out  

Video reviews don’t just boost your brand identity; they make it shine by showing off your commitment to keeping customers happy. Each review reflects your brand’s values, spotlighting real experiences that line up with your mission. G2 says video content gets shared 1,200% more than text and images combined, so it’s a strong way to get your brand out there and make it stick.

Wrapping it Up

Choosing the right video testimonial service can be a game-changer for your brand’s credibility and reach. By showing off real client experiences, you’re not just boosting customer trust; you’re also building your brand identity. Investing in high-quality video reviews is a powerful way to connect with your audience on a deeper level and score some engagement that drives SEO perks. 

Picking the right service ensures your video testimonials are straight fire – high-quality, engaging, and seamlessly woven into your marketing efforts. It’s all about cranking up credibility and building that client trust.

The 30 second formula that will change your business​

30 second formula

The 30 second formula that will change your business​

The 30 second formula that will change your business

When I go to masterminds or am geeking out around my entrepreneurial friends, the first question is always:

“What’s working for you these days?”

What we mean by that question is:  What have you wasted your money on that hasn’t worked and what little piece of gold have you found in all your experimentation that is getting you new clients?

Facebook ROAS strategies (Return On Ad Spend), Webinar conversions, Quality of leads, YouTube ads and the plethora of variables in an attempt to get new clients.

The worst part of all this is what worked yesterday may tank tomorrow. However I’d like to share with you a trend that we are noticing that IS working!

Some of you may have heard of the term UGC. User Generated Content. I’m sure you have come across a video on your feed of someone opening a box or an influencer pointing a camera at themselves using a product or eating something that they are endorsing. A UGC is basically a video that a consumer is shooting of themselves.

Wouldn’t it be great if all of our clients decided to pick up their cell phone cameras and shoot a video of themselves showing off your product or service? Not likely to happen BUT when given the opportunity and the coaching, it’s not that hard to collect!

 

Take a look at these 4 samples that we recorded recently:

The 30 second formula:


Hello, my name is Dan Lievens. I am shooting this video because 6 months ago, I was struggling with my energy levels in the afternoon, but then I found COMPANY and today, my energy levels are like a 19 year with a red bull infusion!

The key here is “My name is” and “I am shooting this video because”.

Insert the problem that you solve, insert your solution and insert your transformation!

At Share One, we have begun to summarize all of our video testimonial interviews by coaching our interviewee’s to say this and it has been a game changer!

Add that footage to your social media content calendar. Include it in your webinars. Its the best social proof you can get.

It’s a short cut to the part of the brain that says: “If I buy this product, my problems will be solved”

If you think that having a handful of people endorse your business in this way can help, then take a look at our new Video Testimonial Collection service here: www.share.one/start

Latest Resources

Key Social Proof Statistics: Psychology and Social Media

social proof statistics

The Rise of Social Media: Social Proof Statistics 

We are in a full-fledged digital world now and that means your customers live there too. Consumers are increasingly guided, directed and influenced by what they see and hear on social media.

According to IBIS World, just 51% of households in the US had at least one computer in 2000. In 2024, it has skyrocketed to 94.6%.

Backlink reports strong statistics for social media usage, as of October 2023:

     

      • 4.95 billion people use social media worldwide, according to platform reports on the current number of active users

      • 80.8% of the world’s population is active on social media when looking at eligible audiences aged 18+ years

      • Out of 8.06 billion people in the world, 61.4% of the population use social networks, regardless of age or internet access

      • Out of 5.3 billion internet users, 93.4% are active users

      • Out of 5.6 billion unique mobile phone users, 88.4% are active users

    Understanding and Leveraging Social Proof

    If you’re a business working to gain new customers, your arena is social media. And users are now looking for social proof to help them understand businesses, glean experiences and ratings from customers, and choose everything from where to find the latest trends in apparel to what florist to pick.

    So, what exactly is social proof and why should you pay attention to it?

    Social proof is the psychological concept that people are influenced in their decision making by others, compelling them to act within societal norms or expectations. In the context of marketing, social proof provides evidence of the popularity or usability of a brand among consumers to influence the purchase decisions of prospective and returning customers.

    And an effective way to achieve positive social proof is through customer testimonials that speak to the digital world: personal, video interviews.

    BigCommerce gives a lot of support for customer testimonials in their ability to draw in customers, increase conversion rate and retention, boots SEO optimization through algorithms, increase site visits and even increase the volume of orders.

    The Strategic Placement of Social Proof

    Where you use social proof and customer reviews matters. Social proof can be not just valuable, but vital in initiatives including social media, paid ads, SEO optimization, video testimonials, and influencer marketing. Pros and cons, costs and other factors are outlined in detail for you by in the BigCommerce article referenced above. Your budget and marketing strategy will determine the best routes to go.

    We recommend customer video testimonials. Here’s why:

    In addition to the social proof statistics on customer reviews, we know they have the power to increase conversion by up to 62%, and go a long way to earning trust, building your reputation, and gaining new customers. Moreover, 79% of people say they prefer video testimonials over written reviews to learn more about a company.

    And that’s because written reviews aren’t trustworthy. We don’t know who is writing them – is it the business owner? A competitor? With our lives playing out on social media now, we only trust what we can see and hear directly from a real person – and not all of that is trustworthy either. It’s in the delivery and authenticity of the endorser.

    Share One is the answer. We don’t strand the guest with self-interview software… we guide them through their interview process, asking questions and digging deeper to grab the best soundbites. We care about the end result and want our clients to have successful outcomes from their videos testimonials.

    Customer video testimonials share authentic experiences with us. We make them feel comfortable to speak their truths and capture the best reviews without putting words into their mouths. We can’t count the number of times people end by saying how much they enjoyed the interview and felt at ease throughout the process.

    Perhaps best of all, video testimonials are affordable – a real bang for your buck! Paying an SEO expert or working with influencers can be costly. And they work well for large companies with large budgets, but having your customers tell their real stories and real results as opposed to an influencer who is paid to review your product or service is much more effective and trustworthy.

    We encourage you to read the article by BigCommerce and – when you’re ready – reach out to us for a strategy call. We want to help you build your social proof collection!

    Why Content Outranks Quality: How Small Video Testimonials are making a big impact

    recording video quality discussion

    Why Content Outranks Quality: How small video testimonials are making a big impact

    Why Content Outranks Quality: How Small Video Testimonials are making a big impact

    In today’s digital age, video testimonials have become an invaluable tool for businesses looking to build trust and credibility with their audience. These video endorsements provide a platform for satisfied customers to share their experiences and rave about a product or service. While many might argue that the quality of a video testimonial is paramount, we’re here to make the case that content should be the primary focus. In this blog, we will explore why the substance of a video testimonial outweighs its production quality.

     

    Authenticity Over Aesthetics

    One of the primary reasons why content trumps quality in video testimonials is authenticity. Audiences have become increasingly discerning, and they can spot a scripted or overly polished testimonial from a mile away. When a testimonial focuses on content, it tends to come across as more genuine and relatable. People connect with real stories and real emotions, even if the video’s production quality is not top-notch. Authenticity resonates far more than slick visuals.

     

    Relatable Narratives

    A video testimonial is not just about showcasing a product; it’s about telling a story. Whether it’s a heartfelt journey of transformation or a simple recounting of a positive experience, the content should aim to engage the viewer emotionally. A well-told story can captivate an audience, making them forget about any technical imperfections in the video. When viewers can relate to the narrative, they are more likely to be persuaded by the message.

     

    Cost-Effective Production

    Investing heavily in high-quality video production can be expensive. It often involves hiring professionals, renting expensive equipment, and spending significant time on post-production. While this may result in visually stunning testimonials, the return on investment may not always justify the expense. By focusing on content over quality, businesses can save resources and still create compelling video testimonials that resonate with their target audience.

     

    Accessibility and Inclusivity

    Not everyone has access to top-of-the-line video equipment or the skills to produce high-quality videos. Prioritizing content allows a broader range of people to participate in video testimonials, including those with limited resources or technical know-how. This inclusivity ensures a diverse range of voices and experiences are represented, making your testimonials more relatable to a wider audience.

     

    SEO and Discoverability

    Search engines like Google prioritize content over video quality when ranking search results. This means that a testimonial with excellent content but average production quality may still rank well and be more discoverable by potential customers. Great content can drive organic traffic and lead to more conversions, making it a crucial factor in the success of your video testimonials.

     

    While it’s true that high-quality video production can enhance the overall appeal of a video testimonial, it’s important to remember that content should always take precedence. Authenticity, relatability, cost-effectiveness, inclusivity, and SEO considerations all favor content as the driving force behind a successful video testimonial.

    Ultimately, viewers are looking for genuine experiences and valuable insights when watching video testimonials. If your content is compelling, informative, and emotionally resonant, it will captivate your audience and leave a lasting impression, regardless of the video’s production quality. So, the next time you create a video testimonial, remember that content is king.

    Latest Resources

    The Dos and Don’ts for Facebook Content on Weight Loss, Cosmetic Procedures and Wellness

    Facebook regulations on video testimonials

    The Dos and Don’ts for Facebook Content on Weight Loss, Cosmetic Procedures and Wellness.

    Do you need help to stand out in the crowded weight loss and wellness market? With Facebook’s massive 3 billion user base and advanced targeting tools, you can connect with the right audience and showcase your offerings like never before. You’ll build trust and drive meaningful conversions by crafting engaging, authentic content that promotes healthy and achievable goals.

     

    However, social media platforms are aware of their impact on people’s emotions, behaviors, and self-esteem, especially for those under 18 years of age

    Key Takeaways

    • Leverage Facebook’s advanced targeting tools and vast user base to connect with the right weight loss and wellness marketing audience.

    • Craft authentic, engaging content that promotes achievable, healthy goals while fostering trust and driving conversions.

    • Follow Facebook’s strict advertising guidelines by avoiding unrealistic claims, unsafe practices, and content that may lead to negative self-perception.

    • Focus on body-positive, inclusive messaging while avoiding harmful imagery, exaggerated promises, or prohibited practices.

    • Promote transparency and align with exempt product categories for compliant and effective campaigns, like general wellness or non-health-claim-focused cosmetics.

    • Maintain responsible messaging to build trust, ensure compliance, and inspire confidence in your audience without exploiting insecurities.

    Table of Contents

    The Importance of Responsible Facebook Content

    Facebook has created rules and regulations surrounding what is and is not acceptable in claims revolving around health and wellness, cosmetic procedures, and weight loss. If you’re posting on social media, you must know what can and cannot be said. Beyond wanting to be compliant, you should always act in the readers’ best interests regarding claims and conversations surrounding issues that may affect self-perception.

     

    Impact on Younger Audiences

    Younger audiences are highly impressionable and sensitive to online messaging. Excessive exposure to curated wellness imagery and weight loss narratives often fosters body dissatisfaction and mental health issues like anxiety and depression. According to studies, heavy social media usage correlates with increased risks of eating disorders and suicidality. You can minimize harm by avoiding unrealistic portrayals and prioritizing body-positive messaging to promote well-being authentically.

    Facebook’s Guidelines for Health, Wellness, and Cosmetic Content

    Facebook maintains strict advertising policies for health, wellness, and cosmetic content to ensure user safety and promote responsible messaging. Adhering to these guidelines enables you to build trust while maximizing campaign performance.

    Acceptable Content and Targeting Rules

    Facebook content is accepted if it adheres to specific standards. Health and wellness ads cannot make false claims, promote unsafe practices, or guarantee unrealistic outcomes. For example, weight loss ads must avoid mentioning unsafe supplements or displaying deceptive before-and-after images. Instead, focus on achievable results with authentic progress visuals.

    Advertisers for cosmetic surgeries must avoid promises of guaranteed results and exaggerated claims. Facebook ads for herbal and dietary supplements are allowed, but products deemed hazardous or inaccurately described are prohibited. Facebook applies advanced targeting rules, requiring inclusivity without restricting ads to specific demographics like age or gender unless explicitly allowed. 

    When targeting people 18 years or older, advertisers can run ads that promote:

    • Weight loss products and services
    • Dietary, health, or herbal supplements, such as:
      • Vitamins
      • Other ingestible dietary products
    • Cosmetic surgeries and procedures, such as:
      • Breast augmentation
      • Breast reduction
      • Abdominoplasty
      • Blepharoplasty
      • Rhinoplasty
      • Rhytidectomy
      • Labiaplasty
      • Hair restoration surgery
      • Dermal fillers
      • Skin rejuvenation treatments
      • Injectable treatments
      • Chemical peels
      • Micro-needling
      • Non-ablative laser treatments
      • Laser or light treatments
      • Micropigmentation
    facebook content weight loss

     

    Exempt Products and Services

    Certain products and services are exempt from Facebook’s rigorous health-related content regulations. General well-being products prioritizing mental and physical health without specific outcomes can be promoted freely. For example, services like relaxation techniques or mindfulness programs fall into exempt categories.

    General food products without health claims, such as everyday snacks or beverages, don’t require stringent compliance. Cosmetic goods like makeup, hair products, or skincare items are exempt when they don’t promise unrealistic transformations. Maintain transparency in product messaging to ensure continued compliance.

    Prohibited Content in Ads

    Facebook enforces strict policies on advertisements in the weight loss and wellness categories. These guidelines are designed to maintain user trust and prevent harmful or misleading content.

    Restrictions on Content that May Cause Negative Self-Perception

    Ads must avoid language or visuals that generate negative self-perception. Content implying dissatisfaction with appearance, such as messages about “flaws” or “imperfections,” is prohibited. For example, statements like “Transform your body in days” may suggest inadequacy and violate policies.

    Imagery that highlights specific body parts, like zoomed-in shots of cellulite or stretch marks, is restricted. Such content can lead to feelings of shame or unease among users. Marketing messages should instead inspire body positivity and confidence.

    • Declaring or Implying a “Perfect Body Type”: Phrases promoting a specific body ideal, such as “achieve the perfect figure,” are prohibited. Ads cannot suggest that one body type is superior to another.

    • Promoting Negative or Unhealthy Body Images: Content glorifying unhealthy weight goals or extreme thinness is prohibited. For instance, ads endorsing quick or crash diets are explicitly banned.

    • Exploiting Insecurities to Conform to Beauty Standards: Messaging that plays on insecurities, like “Feel embarrassed in your swimsuit? Try this,” violates Facebook’s guidelines. Focus instead on empowering and uplifting narratives.

    • Using Distasteful Messaging That Causes Negative Self-Perception: Incorporating phrases like “eliminate unattractive traits fast” puts potential customers in a negative mindset. Ads must avoid such approaches.

    • Promoting Unhealthy Relationships with Food or Exercise: Avoid content encouraging disordered eating or excessive physical activity. Examples include “Lose 20 pounds by skipping meals” or “Work out harder, no matter the cost.”

    • Showing Close-Up Imagery of Health Conditions: Visuals documenting acne, skin conditions, or visible scars could lead to discomfort and embarrassment for viewers. Ads should focus on inclusive, solution-oriented content.

    • Featuring Any Form of Body Shaming: Advertisements that ridicule or put down particular features or appearances are strictly prohibited. Insults, even implied, can lead to policy violations.

    Why These Guidelines Matter

    The younger generations are not only influenced by what they see, hear, and read on social media…who they are becoming is affected. We all want to raise well-adjusted, physically and emotionally healthy people. It starts with where they spend most of their time: social media. Meta is the largest, as it has over 3 billion active users.

    You foster stronger connections and drive meaningful engagement by aligning your content with inclusivity and transparency. This approach helps you stand out in the competitive weight loss, cosmetic, and wellness market while promoting a healthier, more supportive online environment.

    Staying compliant with Facebook’s standards isn’t just about avoiding penalties; it’s about demonstrating your commitment to ethical marketing. By embracing body-positive messaging and realistic health goals, you establish credibility and inspire your audience to invest in their well-being.

    Latest Resources

    How Video Testimonials Can Elevate Your Speaker Reel and Supercharge Your Speaking Career

    Video testimonials inside a documentary

    How Video Testimonials Can Elevate Your Speaker Reel and Supercharge Your Speaking Career

    How Video Testimonials Can Elevate Your Speaker Reel and Supercharge Your Speaking Career

    Using video testimonials as part of a speaker’s reel, which is a compilation of clips and content showcasing a speaker’s expertise and abilities, can be highly beneficial. Below is a sample that we created for Harry Massey, as you can see, the testimonials take this speaker reel to a whole other level.

    Play Video

    10 reasons on why Video Testimonials Can Elevate Your Speaker Reel

    1. Third-Party Validation: Video testimonials provide third-party validation of your speaking skills and expertise. When others vouch for your capabilities, it enhances your credibility and demonstrates that your expertise is recognized by others in your field.

    2. Trust and Relatability: Testimonials add a human element to your speaker reel. Viewers can see and hear real people who have benefited from your speaking engagements. This can create a sense of trust and relatability as potential clients or event organizers can connect with the experiences and opinions of the individuals in the testimonials.

    3. Social Proof: Video testimonials serve as a form of social proof. They show that you’ve successfully delivered value to previous audiences and that others have been satisfied with your presentations. This can sway event organizers to book you as a speaker or potential clients to hire your services.

    4. Emotional Impact: Video testimonials capture the emotions and enthusiasm of those who have experienced your speaking engagements. This emotional impact can be more powerful than written testimonials as viewers can see and hear the genuine excitement and appreciation of your past clients or audience members.

    5. Diverse Perspectives: A well-rounded set of video testimonials can showcase diverse perspectives and experiences from different types of audiences or clients. This diversity can demonstrate your versatility and the broad appeal of your speaking topics.

    6. Engagement: Variety of video content tends to be more engaging. Incorporating video testimonials into your speaker reel can captivate the viewer’s attention and keep them engaged throughout the reel.

    7. Storytelling: Testimonials often include personal stories of transformation or success attributed to your speaking. These stories can be compelling and help to illustrate the impact of your message in a way that text alone cannot.

    8. Professional Presentation: A speaker reel that includes high-quality video testimonials demonstrates professionalism and a commitment to showcasing your abilities in the best possible light.

    9. Differentiation: In a competitive field, video testimonials can set you apart from other speakers by highlighting the unique value you bring to your presentations.

    10. Content Variety: A speaker reel can benefit from a mix of content types, including your own speaking clips, audience reactions, and testimonials. This variety keeps the viewer engaged and provides a comprehensive view of your capabilities.

    When incorporating video testimonials into your speaker reel, it’s important to ensure that the testimonials are well-produced, authentic, and relevant to your target audience. They should align with the message and image you want to convey as a speaker. Additionally, regularly update your speaker reel with fresh testimonials to reflect your most recent successes and experiences. When collecting video testimonials for our clients at share.one, we look at the overall strategy of where testimonials can be used and we reverse engineer the questions that we ask during the interviews so that we can capture the perfect sound bite for the perfect speaker reel. Please feel free to schedule a complimentary strategy call with us if you’d like to see how this approach can skyrocket your speaking career!

    Latest Resources

    How do I get my clients to say yes to doing a video testimonial?

    Saying yes to a video testimonial

    How do I get my clients to say yes to doing a video testimonial?

    How do I get my clients to say yes to doing a video testimonial?

    Being on video can be intimidating to some people. Especially when there isn’t a strong enough reason to do so. Collecting video testimonials can therefore be challenging. We get a lot of clients saying to us “the hardest part for muse is getting our clients to say yes”. 

    At share.one, one of our biggest priorities is to get your clients to say yes to a video testimonial interview and in this article, I’m going to share with you some of our strategies. 

     

    1) Put yourself in their shoes.

    This is where you can make the biggest difference. It’s all in the invitation. Feel the difference between these two different invitations:

    “Dear Mary, would you be so kind to give us a video testimonial?”

    “Dear Mary, I have a client who is experiencing severe acid reflux and is scared to get off of her Zantac. I know that you went through something similar at the beginning of our program. Do you think that my team could record a testimonial video of your experience so that I can share it with her and so many more out there that are living in fear and at the mercy of medication that doesn’t address the root cause?”

    The idea is to make your clients feel that their input is valuable and can actually help someone. How can you position the invitation to make them the hero? It is in all of us to feel good about ourselves when we can help someone else. That’s the position you have to take. 

    For some clients, we create an entire campaign around collecting video testimonials. For example if you have a coaching program you are trying out, invite you beta users and tell them as part of the experience there will be a recorded video exit interview. Or if you are a supplement company, create a 30 day “study” where your clients get to experience your product, they can document their findings and the results are collected at the end through a video interview. 

    For some clients, we go to the extent of creating a social movement and nominate past clients as ambassadors for that movement. This is an intricate process so please check out our book that we published on movement marketing. 

    2) Out of sight, out of mind.

    Most people ask their clients if they could record a testimonial.  The answer may be a yes but then there is no follow up. At share.one, we treat this like going on a date. We honor your clients, we excite your clients, we prepare your clients and we give them a great experience! For those that don’t book, we kindly offer gentle reminders until they finalize their booking. When working with share.one, getting your clients to book their interview is our job and we take our job seriously. 

    3) Well oiled machine. 

    The process of collecting a testimonial has to be seamless and smooth. The last thing you want is to fumble around with equipment or try and sync up your busy calendar or have to reschedule. Clients should feel like they are going on a smooth ride and that it’s a well established and easy process. If there are challenges or bumps along the road, then people usually back out. 

    4) Get a commitment when it’s hot. 

    When clients just experienced the transformation that you provide, they are much more likely to say yes.  This is when you should get them to book their video testimonial recording. If you have a setup in your office or are virtual, then be prepared to do it right there and then. With our clients, we provide a dedicated booking page and QR code for easy booking at all times. 

    5) Outsource

    Finally, we recommend that you leave it to the professionals. You are amazing at what you do and collecting video testimonials was not a course you took in school.  When it is outsourced your clients feel the importance of a professional experience. How would you feel if you knew that a film crew would be arriving in your living room next Wednesday? I bet you would feel honored and excited!  Outsourcing ensures that the job will get done because at share.one, you only pay for actual interviews collected. It is our job to get your clients to say yes. 

     

     

    We have many success stories videos on this page and you will see that the repeating theme is using share.one is easy, the testimonials are better then they could have done themselves, and the best part is that we take the awkwardness of chasing your clients away!

     

    Latest Resources

    10 important distinctions between video and written testimonials.

    Video versus written testimonials.

    10 important distinctions between video and written testimonials.

    10 important distinctions between video and written testimonials.

    In our years of experience collecting video testimonials, a few common questions always come up. Consent, privacy, regulations and claims. I’ll address each of these in this short video.

    Video testimonials are more impactful and persuasive than written ones for several very important reasons:

    1. Conversion Rates: According to a study by Wistia, videos embedded on websites can increase conversion rates by up to 80%. This suggests that video content, including video testimonials, can have a substantial impact on influencing purchase decisions.

     

    2. Retention and Understanding: According to a report by Forrester Research, viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.  This can make video testimonials more memorable and likely to influence decision-making.

     

    3. Emotional Connection: Video testimonials allow viewers to see and hear the genuine emotions and expressions of the person giving the testimonial. This can create a stronger emotional connection between the viewer and the testimonial, making it more relatable and trustworthy.

     

    4. Trust and Credibility: The Web Video Marketing Council found that 57% of consumers said that videos gave them more confidence to purchase online. This indicates that video testimonials can contribute to building trust and credibility in the minds of potential customers.

     

    5. Non-Verbal Cues: In a video, you can observe non-verbal cues such as facial expressions, body language, and tone of voice. These cues can convey sincerity, enthusiasm, and authenticity, which are harder to capture in written testimonials.

     

    6. Personalization: Video testimonials provide a personal touch, as the person giving the testimonial becomes a real person rather than just text on a page. This human element can resonate better with potential customers or viewers.

     

    7. Engagement: Videos tend to capture attention more effectively than text. People are more likely to watch a video than read a lengthy written testimonial, increasing the chances of your message being heard.

     

    8. Social Sharing: Videos are highly shareable on social media platforms, which can help your testimonials reach a wider audience and potentially go viral.

     

    9. Email Effectiveness: Including the word “video” in an email subject line can increase open rates and reduce unsubscribes, as suggested by research from Syndacast.

     

    10. Search Engine Visibility: Google’s algorithms tend to favor websites that incorporate videos, potentially improving the overall search engine visibility of your content, including video testimonials.

     

    It’s important to know that video testimonials are one of the most powerful marketing opportunities and having a trained interviewer can pull out the best sound bites for your business. At share.one, we take special care in understanding your business and your customer buying journey and we craft unique story formulas for your needs. To learn more how our program works, please visit our “How it works page”  www.share.one/how-does-it-work/

     

     

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    Video Testimonials: Worth the Investment? (Spoiler Alert: YES!)

    Increase sales with video testimonials.

    Video Testimonials: Worth the Investment? (Spoiler Alert: YES!)​

    Video Testimonials: Worth the Investment? (Spoiler Alert: YES!)

    Social media. It’s changed the world. It’s changed how everyone advertises, sells, and buys just about everything. It’s changed the marketing and business development paradigm completely. It’s the new word-of-mouth.

     

    The reason word-of-mouth was so effective was because a real human told you a real experience. And your willingness to participate, patronize, or make a purchase could be decided from just one story, good or bad.

     

    Then came Yelp, which has been a great online source. But its relatively anonymous reviews, where someone can hide behind a keyboard and could be anyone – the business owner, a competitor, or even a personal rival – made it very difficult to know the trustworthiness and validity of reviews. Who is this person? IS IT a person, or a bot? 

     

    The limitations of the online written reviews have prompted a better way. A more honest, real, true experience being shared because someone truly cares about sharing their experience. 

     

    The video testimonial. A return to human experience sharing.

     

    Dan Lievens, President and Co-Founder of Share.One has been at the forefront of the video testimonial movement, and his clients have shared with him the increase in business after using video testimonials as a part of their social media marketing, website content, event media, and broader applications.

    “I named our company Share.One,” Lievens said, “because that’s exactly what we want people to do: share one experience. I have clients telling me what a game-changer it’s been for their business, which is so fulfilling. We love helping businesses grow by creating tailored, authentic, useful testimonials.”

     

    Customer testimonials have an incredible amount of influence. Word-of-mouth advertising, known as “earned advertising” in the marketing world, is a great way to build your company’s reputation, attract new clients, and reward existing ones. It’s found that 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself, and a whopping 79 percent of people prefer video testimonials to learn more about a company or product. Because of this, testimonials are frequently cited as the most effective form of advertising by marketers.

     

    The Proof is in the Data

     

    A study by Brightcove, a Boston, Massachusetts–based software company that produces an online video platform, found that video testimonials can increase conversion rates by up to 80% because they provide potential customers with a legitimate understanding of the benefits and value of your product or service.

    According to another study, 72 percent of customers reported that positive testimonials improved their trust in a company.

     

    Then, in October, 2021, a team of psychology professionals and professors which had set out to test the effectiveness of testimonials, published an article to share their findings on the persuasive effects of testimonials. They found that:

    • Exposure to testimonials was associated with higher usage intentions and more positive attitudes, and

    • Group differences in intentions were significantly higher after exposure to testimonials.

     

    The conclusion of this study was that the acceptance (of a product, service, or program) can be substantially increased by providing a simple, context-sensitive testimonial.

     

    Costs of Video Testimonials

     

    The costs of producing video testimonials will vary depending upon what method you use: DIY software platforms where you do the work or ask your interviewee to self-conduct their testimony, or full-service video testimonial companies where questions are tailored, and interviews are conducted by trained professionals. The range can be a few hundred dollars per testimonial to tens of thousands. Pro tip: listen to what their clients are saying in their own testimonials! 

    With the necessity of video testimonials as an integral component of your marketing efforts, one thing’s for sure: the bigger cost here is in not doing testimonials.

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