Case Study

Meet Dr. Amie Hornaman

Dr. Amie Hornaman, known as “The Thyroid Fixer” from Erie, Pennsylvania, partnered with Share.One to create powerful testimonial videos featuring her patients’ success stories. As a busy entrepreneur in the healthcare space, she needed a trusted partner to communicate her patients’ transformational journeys effectively.

Having known Share.One’s founders, Dan and Stacy, for years, Dr. Hornaman, chose them for their exceptional quality of work and ability to capture authentic patient stories. The partnership aimed to showcase real patient transformations while maintaining the highest level of professionalism and emotional connection with potential clients.

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What we did

Managed end-to-end testimonial video production
Handled all client coordination and scheduling
Created multiple video formats for different platforms:
- Website versions
- Social media cuts (Instagram-optimized)
- YouTube uploads
- Email marketing versions
Captured authentic, emotional patient stories

Maintained hands-off process for the client

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Results

Achieved 10-20x ROI on video investment
Generated significant engagement in private Facebook group
Received numerous messages from potential clients relating to the stories
Created hope and connection with target audience

Increased visibility across multiple channels:
- Website
- Social media
- Email marketing
- YouTube
- Private communities

Conclusion

The collaboration between Share.One and Dr. Hornaman exemplify the power of professional video testimonials in modern marketing. By delivering compelling, authentic patient stories, Share.One generated substantial ROI and created a ripple effect of hope and connection throughout Dr. Hornaman’s community.

The hands-off production process proved invaluable for a busy entrepreneur, while the versatility of the content across multiple platforms maximized impact and reach. When executed with expertise and attention to emotional authenticity, video testimonials can become a marketing cornerstone.

Transcript from Dr. Hornaman

The power of these testimonial videos is remarkable. I’ll share one story: we shared a very strong, emotional story from one of our patients that Share.One interviewed, and this had such an impact on the community. I shared it in my private Facebook group, and we received messages, DMs, and emails from women relating to her story on such a deep level, literally saying to us, ‘That is me. You told my story.’ That’s when I knew that we got to their hearts and sent a message of hope to everyone listening.

Whether they signed up with us or not, they now had hope and someone to relate to. But did we get an ROI? Absolutely we did! I would say we got easily a 10 to 20x ROI for putting out those stories from Share.One. So thank you Share.One for doing such an amazing job.

What made me say yes to Share.One is, first of all, I’ve known Dan and Stacy for many years, and their quality of work is just above and beyond anyone else’s I’ve ever seen. Then there’s that level of trust – the trust that they are going to pull out of my clients the core feelings that we want to deliver and put out there into the world, so that potential clients and patients will hear that and be able to put themselves in that person’s shoes and know that they can achieve the same transformation.

The process of working with Share.One was so easy. I only had to nominate those potential patients that were going to rock their world – they were going to share their story and shout it from the rooftops.

I handed them over to Share.One and they did the rest. They contacted them, they set up the recordings – I was completely hands-off. And as a busy entrepreneur, we need to trust other people to take over and do these things for us. That’s one of the many reasons I went with Share.One.

We use the videos everywhere – from website to social media to putting them in emails – so that our whole email list can open and watch clients tell their testimonial and share their story so they can relate to them on such a deep level. We literally use them absolutely everywhere. And with Share.One making it easy to use the different videos in different places, cropping them to make them perfect for Instagram, making them perfect to be put on a website or YouTube – it can’t be any easier.

If you are an entrepreneur trying to get your message out to the world and trying to share your success stories, this is the way to do it. I would highly recommend working with Share.One. It is exactly what a busy entrepreneur needs, it’s exactly what every company needs, and this is the way that we get that message out to the world that we have the best service, the best product. That’s the way to do it – share real testimonials from your clients, from your patients, from your customers.

My name is Dr. Amy Hornaman, aka The Thyroid Fixer, and I live in Erie, Pennsylvania.