Case Study

Meet Dr. Jordana Quinn

Dr. Jordana Quinn, founder of Core Regenerative Medicine in Colorado, sought a way to authentically connect with her audience and showcase the transformative experiences of her patients. She turned to Share One to create video testimonials that captured her work’s raw emotion and impact. These videos became a powerful ability for her practice, helping her communicate her mission and build trust with her audience.

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What we did

Share One collaborated with Dr. Jordana Quinn to create impactful video testimonials that authentically captured the essence of her practice and the transformative experiences of her patients. Here’s how we approached the project:

Deep Discovery Process:
We began by understanding Dr. Quinn’s mission, passion, and the unique value her practice offers. This included asking thoughtful questions about her goals, the purpose of her business, and the impact she wanted to communicate.
Patient-Centered Storytelling:
We interviewed her patients to uncover their emotional and transformative stories. By focusing on their experiences, we ensured the videos authentically reflected the real impact of her work.
Professional Video Production:
Our team handled all aspects of video creation, from filming to editing, ensuring the final product was polished, professional, and aligned with Dr. Quinn’s vision.
Multi-Purpose Content Creation:
The videos were designed to be versatile, allowing Dr. Quinn to use them across various platforms, including her website, community presentations, and other marketing efforts.
Mission-Driven Approach:
By aligning the videos with Dr. Quinn’s core mission and values, we ensured the content resonated with her audience and effectively communicated her impact.

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Results

The video testimonials created by Share One delivered significant value to Dr. Quinn’s practice, exceeding her expectations in multiple ways:

Enhanced Credibility:
Adding the videos to her website helped establish trust and legitimacy, showing potential patients the real, emotional transformations her practice delivers.
Stronger Community Engagement:
Dr. Quinn used the videos during community presentations, where they resonated deeply with audiences. Hearing real patient stories added authenticity and impact to her talks, helping her connect with “random people” who attended.
Improved Marketing Efficiency:
The videos became a powerful marketing ability, allowing Dr. Quinn to communicate her message more effectively without relying solely on written testimonials or static images.
Time and Energy Savings:
By outsourcing video production to Share One, Dr. Quinn was able to focus on her strengths—running her practice—while leaving the technical and creative aspects of video creation to experts.
Mission Alignment:
The videos captured the heart of her practice, showcasing her passion and the transformative results her patients experienced. This alignment with her mission made the content even more impactful.
Unexpected Versatility:
Dr. Quinn found new ways to use the videos, such as during presentations and other outreach efforts, which she hadn’t initially anticipated. This flexibility added even more value to the investment.

Conclusion

For Dr. Quinn, partnering with Share One was a game-changer. The videos helped her communicate her mission more effectively and saved her time and energy by outsourcing a task outside her expertise. By investing in professional video testimonials, she could elevate her practice, build trust with her audience, and share the powerful stories of her patients in a meaningful way.

Transcript from Dr. Jordana Quinn

I think connection is so important in our society. Sometimes, just writing words doesn’t work—either people don’t read them, or they fail to capture the emotion behind the message. For me, it’s so important to truly convey the emotions of a patient who has gone through a retreat with me or had a procedure at my practice. These are real people, and I’m not making up their words.

I’ve used the videos in ways I hadn’t anticipated. For example, I’ve given presentations in the community and used these videos as testimonials for my practice. I think this has been incredibly helpful for connecting with people who attend my talks. Hearing success stories directly from patients is so much more impactful than just showing a random picture of a patient—or who even takes pictures of their patients, right? Instead of just talking about what patients have said, these videos bring their words to life.

Adding the videos to my website, both for the retreats and for my business, has been a game-changer. It makes everything feel more legitimate. People can see that others have gone through these experiences and hear the emotion and transformation in their voices. Whether it’s my office or the retreat, the impact has been amazing.

As physicians, we’re trained in medicine, but when you open a business, there’s so much more to learn—marketing, getting the word out—it’s overwhelming and confusing. To be honest, when I started this process, I didn’t know what I was getting into. I just knew I wanted something different from what I had been doing and what others were doing. I wanted a way to more clearly communicate my message and the impact of my work to the world.

When you hear the stories of people who have gone through a transformation, it’s so much more powerful. At some point, when you own a business—really, any business—you realize you can’t do it all alone. Editing videos isn’t a strength of mine, nor is it something I’m interested in. I don’t even know how to do it! It’s not rocket science, but you realize it’s important to invest in your business. There’s always an exchange of time for money, and you can only do so much.

The way you guys created the videos was so powerful and multi-layered. You asked me about the purpose of my business, the passion behind what I do, and my mission. You asked so many thoughtful questions, and that was so important. I felt like you totally understood my mission. When you asked questions to the people in the videos, you had a clear understanding of the key points to communicate to the world.

Hi, I’m Dr. Jordana Quinn. I have a medical practice in Golden, Colorado, called Core Regenerative Medicine.