Case Study
Meet Dr Vincent Pedre
- Share One empowered Dr. Vincent Pedre to build trust, save time, and boost visibility with professional video testimonials.
Video content dominates today’s digital landscape, especially in search rankings, with YouTube videos often leading the results. For functional and naturopathic healthcare practitioners, video testimonials are a powerful tool for building trust and connecting with clients. Dr. Vincent Pedre, a gut health expert and best-selling author, recognized their value in showcasing patient transformations but struggled with the administrative burden of creating them.
What we did
To address this challenge, Dr. Pedre partnered with Share One, a service designed to streamline the creation of video testimonials. The process was simple and efficient:
- Dr. Pedre identified patients who were willing to share their success stories.
- Share One handled all the administrative tasks, including scheduling interviews, conducting the testimonial recordings, and delivering polished video content.
- The resulting videos were used across multiple marketing channels, including Dr. Pedre’s website and email campaigns, to provide compelling social proof of his services.
This approach allowed Dr. Pedre to focus on his core work while ensuring that high-quality, authentic video testimonials supported his marketing efforts.
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Results
The implementation of video testimonials had a significant impact on Dr. Pedre’s practice:
- Enhanced Social Proof: Video testimonials provided a personal and relatable way for potential clients to see the success stories of others, helping them envision their own health transformation.
- Increased Engagement: The videos were used effectively on the website and in email campaigns, creating multiple touchpoints for potential clients.
- Streamlined Workflow: By outsourcing the testimonial creation process to Share One, Dr. Pedre saved time and avoided the stress of managing the process himself.
- Improved Conversion Rates: While it’s difficult to quantify the exact impact of each touchpoint, the testimonials played a key role in building trust and encouraging new clients to take the first step toward working with Dr. Pedre.
Conclusion
Video testimonials have become an essential tool for marketing functional and naturopathic healthcare practices. For Dr. Vincent Pedre, they provided a way to connect with potential clients on a deeper level and showcase the life-changing results of his programs. By partnering with Share One, Dr. Pedre was able to overcome the logistical challenges of creating video content, ensuring a seamless and professional process. The result was a powerful marketing asset that not only built trust but also inspired action, helping more people take the first step toward improving their health.
Transcript from Dr. Vincent Pedre
We know that nowadays Google prioritizes videos over anything else on search. If you look at Google searches, the top results are often YouTube videos. Videos are king, and nothing trumps them. They outperform any other form of testimonial you can get. So, I would recommend Share One to anyone who needs to market their business.
I’m Dr. Vincent Pedre, known as a functional gut expert. I’ve written two best-selling books on gut health. The first was Happy Gut, and the second, The Gutsmart Protocol, came out in 2023. As much as I want to focus solely on my work and not worry about promoting or marketing myself, the truth is that you need to show people what’s possible. Many of my patients have been feeling miserable for months or even years before they come to see me. Having people who’ve been through my programs or worked with me one-on-one share their experiences in a video format—something much more personal than a written testimonial—provides the kind of social proof that helps others take that first, often scary, step toward improving their health.
A lot of people are stuck. Most of the patients who come to me have already seen multiple practitioners. They feel burnt out and have lost some trust in doctors. Seeing a testimonial from an actual patient who had a great experience and memorializing that through an interview process is essential for marketing today. People look at many things—your website, testimonials—and while you can’t always quantify which touchpoint convinced someone to work with you, we know it takes multiple touchpoints. Often, if they can see themselves in the story of someone who left a testimonial, it becomes easier for them to believe they, too, can improve or regain the health they thought was lost.
I use these testimonials on my website because they’re an important form of social proof. We’ve also used them in email campaigns to share the types of services we provide. We’re always looking for new ways to refresh and reuse these testimonials to help people make the difficult and personal decision to work with me as a practitioner.
The great thing about Share One is that it takes all the admin work off your plate. You simply introduce the patient or client you want to feature, and Share One takes over from there. They handle everything—scheduling the interview, recording the testimonial, and delivering a polished video. A couple of weeks later, you have a video testimonial in your inbox to review and approve. The process is super easy, and I know it would never get done if I tried to do it myself.