Case Study
Meet Giovanni Santoriello
- One simple change led to a $460,000 client success story – find out what Invigo Media did differently.
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Giovanni Santoriello is the marketing team lead for Invigo Media, a digital marketing company in the healthcare sector. With years of experience in marketing, Giovanni leads a team that provides comprehensive digital marketing services to healthcare professionals, including doctors, hospitals, and clinics. Invigo Media sets itself apart by focusing exclusively on health and wellness, utilizing a multi-channel approach that includes Google Ads, Facebook ads, SMS marketing, and email marketing. They also offer Evergenius, their proprietary SaaS product, for practice management and patient communication.
To learn more about Invego Media please click here
What we did
Share One partnered with Invigo Media to implement video testimonials across their marketing channels. This collaboration involved:
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- Gathering authentic video testimonials from Invigo Media’s clients
- Streamlining the outreach process to obtain testimonials more efficiently
- Integrating video testimonials into Invigo Media’s landing pages
- Adding testimonials to their website and newsletters
- Providing step-by-step assistance throughout the entire process
Results
The implementation of video testimonials yielded impressive results for Invigo Media:
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- A 30% increase in demo bookings after adding video testimonials to landing pages
- Enhanced ability to showcase successful client relationships, such as Dr. Darr’s practice, which saw over $460,000 in business growth
- Streamlined closing process, enabling quick wins like a $20,000 closure within hours of the first visit
Conclusion
Giovanni Santoriello endorses Share One’s video testimonial service, emphasizing its effectiveness and ease of use. He highlights the importance of authentic video testimonials in building trust and convincing potential clients to book demos or do business. The success of this strategy has been so significant that Giovanni has recommended Share One’s services to other companies he’s associated with, such as Wishpond. In an age where AI-generated testimonials are becoming common, Giovanni stresses the superior impact of real video testimonials from actual clients. The partnership with Share One has boosted Invigo Media’s marketing efforts and contributed to its client’s success, solidifying its position as a leader in healthcare digital marketing.
Transcript from Giovanni Santoriello
The reason why we look to add video testimonials to our landing pages and pages on our website is because we were getting quite a low uptake in demo bookings via our marketing efforts on Google and Facebook. The moment we added video testimonials to the landing pages, we saw about a 30% increase in demo bookings. I’m Giovanni Santoriello and I’m the marketing team lead for Invigo Media.
As somebody who’s been in marketing for many years, I’ve always believed that having video testimonials creates a sense of rapport and trust with clients. By having a video testimonial on something like a landing page, when somebody goes through one of our marketing channels and lands on the landing page, it creates that sense of trust, and therefore they would want to effectively book a demo with us.
I think it’s been an absolutely pleasurable experience in the sense that you guys help us step by step. You help us with the gathering of the testimonials, you help us reach out to our clients. That was obviously something that we used to do manually, which was quite difficult, and I think you guys have created a beautiful business around this all. So you were able to get the testimonials a lot easier than we were.
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We’ve obviously got a testimonial page on our website as well, and that allows people, when they’re navigating through our website, to get a sense of the type of clients we work with, which really helps. If a dentist, for example, comes onto our website and they see a testimonial of a dentist, it definitely helps with that sense of trust and rapport. Furthermore, we’ve also added the video testimonials to our newsletters, which has helped with our positive rate and the number of people clicking on our links, going to our websites, and booking demos with us.
I would most certainly recommend Share One. You guys are definitely the experts and you make the whole process much easier than having to do it ourselves.
Invigo Media is a digital marketing company that is dedicated primarily to the healthcare market. We help any sort of practice looking to gain more patients via an extensive range of digital marketing services. We have helped plenty of clients – doctors, hospitals, clinics, people in health and wellness – gain new patients through working with us. What sets us apart is that we’ve been in the business for many years and we primarily focus on health and wellness.
We use a multi-channel approach, meaning we do Google Ads, Facebook ads, SMS marketing, email marketing, and we also have our own internal in-house SaaS product (software as a service) which is called Evergenius. What Evergenius does is help you manage your practice, book appointments, and send follow-up emails and SMS. So if you’re a healthcare professional looking to acquire new patients, visit invigomedia.com and book a demo with us now.
I’ve been extremely happy with your service. It’s been absolutely amazing. As I said, it’s very hard to get video testimonials from clients; editing them and getting all of the stuff involved is quite a timeless and extensive process. With you guys, you pretty much helped with absolutely everything, which has helped us tremendously.
I’d like to give an example of a clinic that we’ve helped. With the help of Invigo Media, Dr. Darr’s practice has stronger branding, generates more leads that book procedures, closes a higher percentage of those who come into the office, and maximizes the team effort in following up with potential clients. By helping streamline their closing process, Invigo Media helped Dr. Darr close $20,000 on our first visit within a few hours and go on to close more than $460,000 worth of business over the course of our relationship. This was done through our in-house software, Evergenius, as well as our digital marketing efforts.
The thing is, in today’s day and age with testimonials and that sort of thing, you can just generate this off AI, whereas a video of an actual physical client, which is what you guys provide, is so much better. I rarely speak highly of you guys to my COO at Wishpond, and I said to them that we should use the same services for Wishpond as well because, like I said, literally since we added the testimonials to our landing pages, we’ve seen such a huge uptake in demo bookings. I really think that video testimonials are so important, especially when trying to convince somebody to do business with you or book a demo, for example.