Case Study
Meet Jessica McNaughton
- Case Study: How C60 Power Leverages Share One to Capture Transformational Customer Stories
C60 Power (shopc60.com) manufactures products containing a Nobel Prize-winning antioxidant called Carbon 60 (C60). The company’s mission is to help people eliminate oxidative stress at the cellular level, leading to increased energy and mental clarity. Over the years, C60 Power has received countless heartfelt stories from customers about how the product has transformed their lives. However, they needed an effective way to showcase these testimonials in a compelling and scalable manner.
The Challenge
Scaling and Streamlining Authentic Customer Testimonials
As the CEO and co-founder of C60 Power, Jessica MacNaughton understood the importance of social proof in marketing. The company frequently received passionate testimonials—what she calls “love letters”—but had no streamlined way to capture these stories on video.
C60 Power wanted to:
- Feature real customer success stories to inspire trust.
- Seamlessly integrate video testimonials into their marketing.
- Reduce the internal workload required to collect and manage testimonials.
Despite their best efforts, manually handling video testimonials was inefficient. The company needed a systemized approach to gathering and leveraging authentic customer stories across various platforms, including social media, email campaigns, and live events.
What we did
Once C60 Power connected with Share One, the company was able to automate and optimize the collection of video testimonials without burdening their internal team. Here’s how the process worked:
1) Identifying Enthusiastic Customers
When customers send written testimonials through customer support, the team invites them to share their stories on video.
2) Share One Handles the Heavy Lifting
Once customers agreed, their information was passed to Share One, which managed the entire testimonial process—from scheduling interviews to producing high-quality videos.
3) Editing & Compliance Review
C60 Power reviewed each video to ensure all content aligned with regulatory standards while maintaining authenticity.
4) Distribution Across Marketing Channels
The final testimonials were used on social media, email marketing, and events, ensuring broad reach and impact.
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Results
Powerful, Scalable, and Authentic Marketing Content
With Share One’s support, C60 Power transformed its approach to customer testimonials:
- Effortless Automation: The process became nearly hands-free, requiring minimal communication from C60 Power’s team.
- Stronger Customer Engagement: The videos helped turn customers into brand advocates, reinforcing the company’s mission.
- Wider Reach & Impact: Testimonials were repurposed across YouTube, summits, conferences, and a homegrown music video featuring real customer stories.
Regulatory Compliance: Share One’s editing team ensured customer experiences were shared authentically while avoiding compliance risks.
Conclusion
Jessica MacNaughton highly recommends Share One to other supplement and nutraceutical businesses, stating:
“The Share One team has been incredibly responsive and careful in handling compliance-sensitive testimonials. They operate as an extension of our team, ensuring heartfelt customer stories are captured in a way that resonates while meeting our brand’s communication standards.”
For any company looking to showcase genuine customer transformation stories without the hassle of managing the process internally, Share One is a game-changing solution.
Transcript from Jessica McNaughton
We utilize Share One videos across social media channels, promoting our customers as heroes because they truly are the reason why we do what we do. You’ll see these videos on all social platforms, including YouTube. We host summits and educational content in private settings, collaborating with various doctors, so these stories are showcased in different formats at events and conferences.
Recently, we created our own theme song to inspire people to incorporate C60 into their morning routine, and many of these videos appear in our first homegrown music video, which is a lot of fun. I also use them in email marketing, wherever people want to learn about what others are saying regarding C60.
My name is Jessica McNaughton, CEO and co-founder of C60 Power – shopc60.com. We manufacture products containing a Nobel Prize-winning antioxidant called “Carbon 60,” which works at the cellular level to help eliminate the toxic burden created by oxidative stress. Most people who use our products report a marked increase in energy and mental clarity within about 30 days.
Since our inception, we have received what I call ‘love letters’ from our customers, who share heartfelt stories about how Carbon 60 has changed their lives. It was crucial for us to quantify and measure all the success we were seeing while also helping others understand what it’s like to be on the receiving end; these stories are very inspirational and often enable people to take back control over their health and, over time, reclaim aspects of their lives they might have forgotten about. I refer to this as “powering your purpose.” C60 helps individuals gain enough energy to return to what they are meant to be doing on the planet, and we wanted to ensure others knew what was happening.
We previously lacked a formal system, but once we connected with the team at Share One, we were able to automate this process and keep it going smoothly. For example, at our customer support desk, if someone sends us one of these love letters, we promptly inquire if they would be willing to share their video story. If they agree, they enter a queue, and Share One reaches out to them to arrange the interview, managing the entire process. Our customer service team provides the customer’s information only after they verify their interest, and then Share One handles everything from start to finish. They take care of editing, provide us the chance to review the testimonial to ensure there are no claims or anything we wouldn’t want public, and then publish it. This has become an automated and simple process with minimal effort from our team, involving just one or two emails. Share One has essentially become an extension of our team at this point.
However, most people don’t seek in-depth scientific discussions; they don’t have a molecular biology background and typically prefer to know what it can do for them. We have found it beneficial for people to speak from the heart about their personal experiences with the product. This is the advantage and opportunity of working with Share One—they capture those genuine, heartfelt stories in everyday voices with relatable individuals facing similar challenges in their lives. Their narratives are entirely unscripted, allowing them to share their real experiences and why they were initially skeptical.
From my experience, the Share One team is very attentive and willing to collaborate with us on any potential claims issues arising from heartfelt stories. They have a fantastic editing team that takes feedback seriously; if any content exceeds what you want to communicate publicly, they’re more than willing to edit that out while ensuring they capture the essence of the heartfelt story. I highly recommend this to other supplement and nutraceutical companies.
As for pricing, the cost of the products and the support provided is extremely fair, making it very affordable. I believe that this will significantly enhance your marketing efforts.