How Share.One Helped a Medical Practice Double Their Inquiries
Case Study Snapshot
Arbor Health, a functional medicine and psychiatry practice in Rochester, NY, needed to overcome significant trust barriers with potential patients who had experienced previous disappointing medical experiences. Despite having numerous success stories, they struggled to effectively communicate patient outcomes to prospects who were hesitant to try another healthcare provider. The practice serves people of all ages with chronic, complex conditions who have typically seen multiple doctors without success.
What we did
Patient stories turned into marketing power.
Through professional video testimonial production, we transformed Arbor Health’s patient success stories into powerful marketing assets. Our team handled the entire process, allowing the medical staff to focus on patient care while we captured authentic patient narratives.
Key Services Provided:
- Professional third-party interviewing of patients
- Creation of authentic video testimonials
- Development of content for multiple marketing channels
- Guidance on strategic content placement
Implementation Support:
- Set up dedicated patient transformation stories webpage
- Integration with email marketing sequences
- Content optimization for social media platforms
- Preparation for paid advertising campaigns
The Results
Authentic stories drove engagement and conversions.
Arbor Health’s practice saw immediate improvements in engagement and conversion rates across multiple channels, with the authenticity of third-party interviews proving particularly effective.
- Noticeable increase in website inquiry form submissions
- Higher engagement on treatment-specific pages (mainly neurofeedback services)
- Improved conversion rates from discovery calls
There’s really nothing like a true story to help another person understand that they can heal too and that working with you is worth it.
Functional Medicine Provider
Q & A
Frequently Asked Questions
What changed after Arbor Health added patient testimonials to their website?
They saw a noticeable increase in inquiry form submissions. The main change they could attribute this to was adding patient success stories, especially on specific treatment pages like Neurofeedback.
Why did Arbor Health choose to have a third party collect patient testimonials instead of doing it themselves?
They didn’t have the time or skill to do it internally, and it felt uncomfortable asking patients directly for praise. Having Share One conduct the interviews felt more natural and authentic for patients.
How are the video testimonials used beyond the website?
The videos are shared in follow-up emails after sales calls, included in automated email sequences, sent selectively to prospects with similar conditions, and used in outreach to school counselors.
How do the testimonials help patients who are hesitant to seek care?
Many patients have physician fatigue and don’t trust success claims without hearing directly from someone like them. Hearing real patients tell their own stories helps prospects feel confident taking the leap of faith.
How does Arbor Health tailor testimonials to different audiences?
They match stories by condition, age, or situation, such as sharing Spectrum or PANS/PANDAS success stories with school counselors. This helps recipients see that Arbor Health has helped people similar to those they support.
Transcript
Amber Ratcliffe, founder and CEO of Arbor Health Functional Medicine and Psychiatry in Rochester, New York, works with patients of all ages who have chronic, complex, and often frightening conditions. Many of these patients have seen multiple doctors, tried numerous treatments, and struggle to know who to trust. While Arbor Health has many powerful patient success stories, potential patients often didn’t have access to hear those stories in a way that felt real and credible.
Amber noticed a clear shift after adding patient testimonials to the website, particularly on the Neurofeedback treatment page. Once patient success stories were published, the number of inquiry forms submitted increased noticeably. From her perspective, the testimonials were the only meaningful change that explained the rise in interest.
To make these stories accessible, Arbor Health partnered with Share One to interview patients and allow them to tell their stories in their own words. This helped prospective patients who were dealing with physician fatigue and skepticism hear directly from people who had similar conditions and positive outcomes. The videos now live on a dedicated patient transformation page and are shared strategically with prospective patients after discovery calls.
Arbor Health also integrates these testimonials into automated email sequences and targeted outreach. When a story closely matches a prospect’s condition or age, the team sends that specific video to help them feel understood and reassured. They also use condition-specific stories when emailing school counselors, particularly for children on the spectrum or those dealing with PANS or PANDAS, combining education with real patient experiences.
For Amber, working with Share One made the process simple and effective. With limited time and internal resources, outsourcing the interviews allowed Arbor Health to collect stories at scale without discomfort or awkwardness. Having an outside interviewer made the testimonials feel more authentic and helped patients speak freely, creating trust-driven assets that Arbor Health now uses across email, social media, and upcoming advertising efforts.
The Conclusion
Share.One’s professional video testimonial service gave Arbor Health a powerful tool to overcome trust barriers and demonstrate their expertise through authentic patient stories. The practice was able to leverage these testimonials across multiple marketing channels without the awkwardness of self-promotion or the time investment of in-house production. As Amber Ratcliffe notes, “Having patient success stories is so powerful – there’s really nothing like a true story to help another person understand that they can heal too.”
Ready to Humanize Your Brand?
