How Share.One Helped a Medical Practice Double Their Inquiries
Arbor Health, a functional medicine and psychiatry practice in Rochester, NY, needed to overcome significant trust barriers with potential patients who had experienced previous disappointing medical experiences. Despite having numerous success stories, they struggled to effectively communicate patient outcomes to prospects who were hesitant to try another healthcare provider. The practice serves people of all ages with chronic, complex conditions who have typically seen multiple doctors without success.
What we did
Patient stories turned into marketing power.
Through professional video testimonial production, we transformed Arbor Health’s patient success stories into powerful marketing assets. Our team handled the entire process, allowing the medical staff to focus on patient care while we captured authentic patient narratives.
Key Services Provided:
- Professional third-party interviewing of patients
- Creation of authentic video testimonials
- Development of content for multiple marketing channels
- Guidance on strategic content placement
Implementation Support:
- Set up dedicated patient transformation stories webpage
- Integration with email marketing sequences
- Content optimization for social media platforms
- Preparation for paid advertising campaigns
The Results
Authentic stories drove engagement and conversions.
Arbor Health’s practice saw immediate improvements in engagement and conversion rates across multiple channels, with the authenticity of third-party interviews proving particularly effective.
- Noticeable increase in website inquiry form submissions
- Higher engagement on treatment-specific pages (mainly neurofeedback services)
- Improved conversion rates from discovery calls
There’s really nothing like a true story to help another person understand that they can heal too and that working with you is worth it.
Functional Medicine Provider
The Conclusion
Share.One’s professional video testimonial service gave Arbor Health a powerful tool to overcome trust barriers and demonstrate their expertise through authentic patient stories. The practice was able to leverage these testimonials across multiple marketing channels without the awkwardness of self-promotion or the time investment of in-house production. As Amber Ratcliffe notes, “Having patient success stories is so powerful – there’s really nothing like a true story to help another person understand that they can heal too.”
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