Share One vs Vidlo: DIY Video Testimonial Software vs Done-For-You Storytelling
Compare Share One vs Vidlo to choose the right video testimonial solution. See pricing and when volume or conversion quality matters most for you today.
Do your videos need to be ADA Compliant?
Share One was alerted about a case where a business was served an unlimited lawsuit for posting a video not in ADA compliance. The company did not have closed captioning for the hearing-impaired video. Let’s dive in on how your testimonials can be impacted and be ADA compliant! Key Takeaways ADA compliance in video testimonials ensures […]
What are the ethics of collecting video testimonials?
In our years of experience collecting video testimonials, a few common questions always come up. Consent, privacy, testimonial regulations and claims. I’ll address each of these in this short video. It may be tempting to cut corners or over-script testimonials to impress. But how do you balance creating impactful content while maintaining transparency and integrity? […]
Faking Your Customer Reviews is Going to Cost You…BIG TIME
We’ve all seen it: a business gets a 1-star review online and feels they need to combat it. This is why 84% of consumers find online written reviews suspicious. Many businesses follow ethical guidelines and reply to the poster, hoping to improve the situation and mitigate negative responses from readers. Others, however, have turned to […]
Navigating FTC Compliance for Testimonials and Reviews: Insights from Peter Hoppenfeld
In a world where digital marketing reigns supreme, testimonials and reviews have become pivotal in shaping consumer trust and driving conversions. However, with great power comes great responsibility, particularly in staying compliant with the Federal Trade Commission (FTC) regulations. Recently, I had the pleasure of interviewing Peter Hoppenfeld, a seasoned attorney and advisor renowned for […]
The 30 second formula that will change your business
When I go to masterminds or am geeking out around my entrepreneurial friends, the first question is always: “What’s working for you these days?” What we mean by that question is: What have you wasted your money on that hasn’t worked and what little piece of gold have you found in all your experimentation that […]
Why Content Outranks Quality: How Small Video Testimonials are making a big impact
In today’s digital age, video testimonials have become an invaluable tool for businesses looking to build trust and credibility with their audience. These video endorsements provide a platform for satisfied customers to share their experiences and rave about a product or service. While many might argue that the quality of a video testimonial is paramount, […]
The Dos and Don’ts for Facebook Content on Weight Loss, Cosmetic Procedures and Wellness
Do you need help to stand out in the crowded weight loss and wellness market? With Facebook’s massive 3 billion user base and advanced targeting tools, you can connect with the right audience and showcase your offerings like never before. You’ll build trust and drive meaningful conversions by crafting engaging, authentic content that promotes healthy […]
How Video Testimonials Can Elevate Your Speaker Reel and Supercharge Your Speaking Career
Using video testimonials as part of a speaker’s reel, which is a compilation of clips and content showcasing a speaker’s expertise and abilities, can be highly beneficial. Below is a sample that we created for Harry Massey, as you can see, the testimonials take this speaker reel to a whole other level. Play Video 10 […]
How do I get my clients to say yes to doing a video testimonial?
Being on video can be intimidating to some people. Especially when there isn’t a strong enough reason to do so. Collecting video testimonials can therefore be challenging. We get a lot of clients saying to us “the hardest part for muse is getting our clients to say yes”. At share.one, one of our biggest priorities […]