10 important distinctions between video and written testimonials.
In our years of experience collecting video testimonials, a few common questions always come up. Consent, privacy, regulations and claims. I’ll address each of these in this short video. Video testimonials are more impactful and persuasive than written ones for several very important reasons: 1. Conversion Rates: According to a study by Wistia, videos embedded […]
Video Testimonials: Worth the Investment? (Spoiler Alert: YES!)
Social media. It’s changed the world. It’s changed how everyone advertises, sells, and buys just about everything. It’s changed the marketing and business development paradigm completely. It’s the new word-of-mouth. The reason word-of-mouth was so effective was because a real human told you a real experience. And your willingness to participate, patronize, or make a […]
What are the best questions to ask during a video testimonial?
The first thing we must take into consideration when it comes to video testimonials is not to rely on your clients or patients to do it on their own. The bottom line is that the likelihood of them doing it is close to zero. So someone on your team has to be present during this […]
Are you a psychologist? What are the guidelines governed by the APA when it comes to collecting video testimonials?
Navigating the Ethical Guidelines Surrounding Testimonials for Psychologists and Psychology Practices In this world of online reviews, video testimonials and social proof, most businesses can – and should – solicit customer experiences for their use in marketing and advertising their business. But, for mental health professionals, there are some restrictions and certain approaches can be […]
Attracting New Clients as a Financial Advisor: What You Can and Can’t Do
There are more than 350,000 financial advisors in the US alone. How do you stand out from this enormous crowd? How will your future clients find you, and why should they choose you over all the others out there? Testimonials from happy clients, that’s how. Gathering and using testimonials has gotten easier over the past […]
Navigating DSHEA Regulations: A Guide to Collecting Testimonials Responsibly
Introduction: Collecting testimonials is a valuable way to showcase the positive experiences and benefits of your products or services. Testimonials can build trust, credibility, and provide social proof for potential customers. However, it is crucial to be aware of the regulatory landscape surrounding testimonials, particularly in the context of the Dietary Supplement Health and Education […]