Case Study
Meet Laure Aftontiero
- How 15 video testimonials helped a $500,000 launch.
Laura Frontiero, founder of Bio-Radiant Health, leveraged Share One’s video testimonial services to enhance her sales process and significantly increase her return on investment (ROI). By incorporating authentic customer testimonials into her marketing strategy, Laura was able to build trust with her audience, resulting in a substantial boost in sales and client engagement.
What we did
Share One partnered with Laura to create a series of video testimonials from her satisfied clients. After gathering a list of willing participants, Share One managed the entire process—from reaching out to clients to conducting interviews and delivering polished video testimonials. These videos were then strategically placed on Laura’s sales pages and utilized in webinars, live classes, and even at conferences.
Results
The investment in video testimonials paid off handsomely. With an initial outlay of around $3,000 for 15 videos, Laura saw $500,000 in sales from just one launch. The testimonials not only enhanced the credibility of her programs but also deepened the connection with her audience. Clients who shared their stories remained loyal and engaged, continuing to participate in her programs long after their initial purchase.
Conclusion
The use of live video testimonials transformed Laura’s business, proving to be a powerful tool in building trust and driving growth. Share One’s seamless process made it easy for Laura to integrate these testimonials into her marketing strategy, yielding an impressive ROI. For any business looking to enhance credibility and connect with their audience, video testimonials are a must-have, and Share One makes it effortless to achieve.
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Transcript from Laura Frontiero
I want to talk a little bit about the return on investment for buying a package of videos. So it’s few hundred dollars per testimony video. We kind of overachieve, we put 15 testimonies or so on our sales pages. So that’s about $3,000 of investment to put those videos but then we turn around and we sell $500,000 worth of programs in one launch and so that return on investment I’ll take that every single day and I will also tell you that the climate of selling is changing and you have to pivot and move with what’s working and right now people need to feel like they can trust you and what’s working is live testimony, t’s worked better for us than anything, and it’s a no brainer. Hi, my name is Laura Frontiero. I’m the founder of Bio-Radiant Health. I’m a nurse practitioner, I run gut and detox and health restoring protocols. Strictly virtually I do not have a brick and mortar, everything we do is virtual. and I run programs ranging anywhere from 25 to 500 people at a time. You know, I really realized that it was important to have video testimony on my websites, on my landing pages. I always had kind of written testimony, quotes from people and there’s just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we’re just gonna do this, it’s gonna be like it’s going to be great. We’re getting all these people that I’ve worked with to actually tell their story and honestly what came of that was so much bigger than we could have ever imagined. We actually put out a call to action in my community and said who wants to give a video testimony? And we were just floored by how many people raised their hand and said yes, I want to share my story because I was feeling like this, I wasn’t functioning my life wasn’t working, my health wasn’t working and now I feel amazing and I’ve got to shout this from the rooftops, I’ve got to help people understand important it is to focus on their health, I’ve got to help people trust Laura and her programs like if there’s anything I can do to get people to say yes to her I’m going to do it because it changed my life and it really gave this life to this testimony project where we became very intimately connected with my audience and realized on a whole another level how impactful their transformation was. After they shared their story out loud they became even more connected to me and they’re still with me after a year later in my membership they look forward to coming every single month to see me and to get live coaching from me because they’re so invested in it now because they’ve shared their story out loud. We never expected that would happen, it’s tremendous. So now we have this huge library of testimony videos and there’s a couple of ways that we’re using them. Number one, what we intended at first was just to put them on our sales pages so when I do a live webinar or masterclass and we send people to the sales page we’ve got all this live testimony on the sales page, tons of it like on any given sales page maybe we’ll put 15 to 2021 videos and overlaying each one of those videos will put like a little title of what the problem this person solved so it’s a different.
So people can pick and choose I want to watch a video about energy, I want to watch a video about constipation, I want to watch a video about digestion, I want to watch a video about brain and they can go and see this person’s testimony but then the other thing that we did with these videos which we never had intended was we started taking even smaller, clips. We made kind of 1 minute clips out of the videos, and we use them for live testimony in my webinars and so we literally as I’m teaching a point and then I say oh let me share a story about xyz client who experienced this very thing they’re saying it in their own words and then what I also did was I was on stage speaking at a practitioner conference, a thousand people in the audience and I actually was teaching a business strategy and I actually showed testimony from our clients to show how well our process worked and so we’ve used it in so many different ways like I’ve shown these from a stage in front of practitioners, I’ve shown them virtually my websites, I’ve shown them during a live class. I mean we just seem to keep finding new and different ways to use these videos, it’s fantastic. It is so easy to work with Share One. All we did was we literally gave them a list. These are the clients that raised their hand and said they’d like to do a video and then Share One’s team took it from there, reached out to people, connected with them. We had like 80 year old’s giving testimonies like it was people who are technically challenged can do this and so it was really great. They just took over, did all the back and forth communication with our audience and then just presented us with a here’s the raw footage, here’s a two minute video, here’s everything and it worked out fantastic. So if you work in health and wellness I highly recommend that you use live testimony because the healing process, the process from being stuck to unstuck is highly personal and people wanna know that it works, people want you know we can’t give a guarantee in health but what we can do is share the testimony and the stories of people who have gone before them so that they feel safe and secure to buy your program, your product. I mean this has changed the sales process for us completely because it just builds this level of trust where they can see it they can tell it’s not a paid actor, it’s a regular person giving a testimony and they can see it’s not an this is naturally person flawed in the way that they speak and the way that they’re sharing the story and they can relate, they can see themselves as the person is sharing the story and it just means a huge difference in building trust for your programs and products.