Interview With Allison Maslan & Dan Lievens

Scaling Your Business With the
SCALEit® Method

Making $50 Million Can be Easier than $5 Million

Few names carry as much weight as Allison Maslan. Recently named one of the 10 Women Entrepreneurs to Watch in 2023 by Forbes Magazine, Allison is the founder of Pinnacle Global Network and a New York Times bestselling author. With over 40 years of experience building 10 successful companies, Allison has become one of the most sought-after business mentors in the industry.

During a recent interview, we dive into Allison’s insights about her upcoming SCALEit® Accelerator Series, a free program designed to help entrepreneurs take their businesses to the next level.

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The SCALEit® Method: Transforming Your Business

Allison claims scaling a $50 million company can be easier than running a $5 million one.

But how is this possible?

The key lies in understanding what scaling truly means. As Allison explains, “Scaling means replication and multiplication. It’s taking the model you have right now and shifting it to a model where you can take your product or your service and replicate it so that it can be copied over and over and over.”

The SCALEit® Method is built on five pillars:

Strategic Vision (S)
Cash Flow (C)
Alignment of the Team (A)
Leadership (L)
Execution (E)

By focusing on these areas, entrepreneurs can create a business that grows exponentially without requiring a proportional increase in effort.

Common Challenges for Entrepreneurs

Many entrepreneurs start their businesses with grand visions of changing the world or sharing their unique gifts. However, as Allison points out, they often create a job for themselves instead of a scalable business.

“We get used to having our hands in every aspect of the business,” Allison explains. “There’s also a tremendous fear in letting go because we think, logically, if I’m not checking this out, then the team might screw it up.”

While understandable, this mindset ultimately hinders growth and creates a dependent team dynamic that stifles innovation and expansion.

The Importance of Working ON Your Business, Not Just IN It

One critical distinction Allison emphasizes is the difference between working in and working on your business. Working in the industry means getting caught up in day-to-day tasks and putting out fires. Working on the business, however, involves stepping back to focus on strategy, vision, and growth.

“When you are that visionary focused on your company’s future, you see the biggest gaps. You see the opportunities, so you can focus on the things that matter,” Allison states.

This shift in perspective is crucial for scaling a business effectively and efficiently.

Overcoming the Fear of Letting Go

Many business owners fear delegating responsibilities or hiring a CEO will lead to a financial dip. Allison addresses this concern head-on with her “Hire for Growth” strategy.

“When you follow this process, every person pays for themselves,” she explains. “There’s math behind all of this. And when you work through this, you’ll see that by not building the team, you’re actually losing a lot of money.”

Hiring strategically and setting clear expectations allows business owners to build a team that drives growth rather than creating additional expenses.

The SCALEit® Accelerator Series: What to Expect

The upcoming SCALEit® Accelerator Series is designed to help entrepreneurs implement these principles in their businesses. Running from October 14th to 20th, the series requires just 20 minutes of commitment daily.

Allison emphasizes that the series suits businesses in any industry, particularly those at the $500k level and above. The goal is to help entrepreneurs see where they’re stuck and provide a clear roadmap for scaling their businesses effectively.

Allison’s Journey and Motivation

Allison’s passion for helping entrepreneurs scale their businesses stems from her experiences. She shares a powerful story of burnout and near-tragedy that led her to develop the SCALEit® Method:

“Years ago, I crashed and burned. I was working 24/7, running an ad agency; my daughter was little then, I was going through a divorce, and the business was all-consuming. I became extremely depressed. I felt trapped in the company, and I didn’t see a way out. From the stress of it all, I ended up having a terrible car accident that almost took my life.”

This wake-up call motivated Allison to find a better way of doing business that allowed for growth without sacrificing their personal life and well-being.

Wrapping it Up

Scaling a business is about more than just increasing revenue. It’s about creating a sustainable model that allows entrepreneurs to pursue their passion and make a significant impact without burning out.

As Allison reminds us, “You’re here for a reason. And whatever level you’re at, I know that sometimes it can be frustrating that you might not be moving fast enough, but just stay focused on that passion. Keep walking towards it every single day, and don’t let anyone tell you that it can’t be done.”

If you’re ready to take your business to the next level, consider joining the SCALEit® Accelerator Series. With just 20 minutes a day for six days, you could gain the insights and strategies needed to transform your business and reclaim your life.

Remember, the series is entirely free and starts on October 14th. Don’t miss this opportunity to learn from one of the most experienced business mentors in the world.