Unfakable Marketing Chapter 6 Bonus

In this quick behind-the-scenes video, Dan and Stacey walk you through the real-world playbook for turning hesitant clients into confident storytellers without scripts, spotlights, or stress.

 In this video, you’ll discover:

• The Permission Sandwich—our 2-minute warmup that melts camera fear faster than small talk.
• The 90-Second Story Script that gets powerful, emotional testimonials without ever saying the word “testimonial.”
• The one question Stacey asks that instantly flips “I can’t” into “I can.”
• Surprise content (not in the book): The Confidence Loop—a simple reframe that transforms shy clients into proud advocates (and keeps them saying “yes” for future videos).

This isn’t theory—it’s proof you can watch in action.