How Video Testimonials Can Elevate Your Speaker Reel and Supercharge Your Speaking Career

Using video testimonials as part of a speaker’s reel, which is a compilation of clips and content showcasing a speaker’s expertise and abilities, can be highly beneficial. Below is a sample that we created for Harry Massey, as you can see, the testimonials take this speaker reel to a whole other level.

10 reasons on why Video Testimonials Can Elevate Your Speaker Reel

1. Third-Party Validation: Video testimonials provide third-party validation of your speaking skills and expertise. When others vouch for your capabilities, it enhances your credibility and demonstrates that your expertise is recognized by others in your field.

2. Trust and Relatability: Testimonials add a human element to your speaker reel. Viewers can see and hear real people who have benefited from your speaking engagements. This can create a sense of trust and relatability as potential clients or event organizers can connect with the experiences and opinions of the individuals in the testimonials.

3. Social Proof: Video testimonials serve as a form of social proof. They show that you’ve successfully delivered value to previous audiences and that others have been satisfied with your presentations. This can sway event organizers to book you as a speaker or potential clients to hire your services.

4. Emotional Impact: Video testimonials capture the emotions and enthusiasm of those who have experienced your speaking engagements. This emotional impact can be more powerful than written testimonials as viewers can see and hear the genuine excitement and appreciation of your past clients or audience members.

5. Diverse Perspectives: A well-rounded set of video testimonials can showcase diverse perspectives and experiences from different types of audiences or clients. This diversity can demonstrate your versatility and the broad appeal of your speaking topics.

6. Engagement: Variety of video content tends to be more engaging. Incorporating video testimonials into your speaker reel can captivate the viewer’s attention and keep them engaged throughout the reel.

7. Storytelling: Testimonials often include personal stories of transformation or success attributed to your speaking. These stories can be compelling and help to illustrate the impact of your message in a way that text alone cannot.

8. Professional Presentation: A speaker reel that includes high-quality video testimonials demonstrates professionalism and a commitment to showcasing your abilities in the best possible light.

9. Differentiation: In a competitive field, video testimonials can set you apart from other speakers by highlighting the unique value you bring to your presentations.

10. Content Variety: A speaker reel can benefit from a mix of content types, including your own speaking clips, audience reactions, and testimonials. This variety keeps the viewer engaged and provides a comprehensive view of your capabilities.

When incorporating video testimonials into your speaker reel, it’s important to ensure that the testimonials are well-produced, authentic, and relevant to your target audience. They should align with the message and image you want to convey as a speaker. Additionally, regularly update your speaker reel with fresh testimonials to reflect your most recent successes and experiences. When collecting video testimonials for our clients at share.one, we look at the overall strategy of where testimonials can be used and we reverse engineer the questions that we ask during the interviews so that we can capture the perfect sound bite for the perfect speaker reel. Please feel free to schedule a complimentary strategy call with us if you’d like to see how this approach can skyrocket your speaking career!

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How do I get my clients to say yes to doing a video testimonial?

Being on video can be intimidating to some people. Especially when there isn’t a strong enough reason to do so. Collecting video testimonials can therefore be challenging. We get a lot of clients saying to us “the hardest part for muse is getting our clients to say yes”.

At share.one, one of our biggest priorities is to get your clients to say yes to a video testimonial interview and in this article, I’m going to share with you some of our strategies.

1) Put yourself in their shoes.

This is where you can make the biggest difference. It’s all in the invitation. Feel the difference between these two different invitations:

“Dear Mary, would you be so kind to give us a video testimonial?”

“Dear Mary, I have a client who is experiencing severe acid reflux and is scared to get off of her Zantac. I know that you went through something similar at the beginning of our program. Do you think that my team could record a testimonial video of your experience so that I can share it with her and so many more out there that are living in fear and at the mercy of medication that doesn’t address the root cause?”

The idea is to make your clients feel that their input is valuable and can actually help someone. How can you position the invitation to make them the hero? It is in all of us to feel good about ourselves when we can help someone else. That’s the position you have to take.

For some clients, we create an entire campaign around collecting video testimonials. For example if you have a coaching program you are trying out, invite you beta users and tell them as part of the experience there will be a recorded video exit interview. Or if you are a supplement company, create a 30 day “study” where your clients get to experience your product, they can document their findings and the results are collected at the end through a video interview.

For some clients, we go to the extent of creating a social movement and nominate past clients as ambassadors for that movement. This is an intricate process so please check out our book that we published on movement marketing.

2) Out of sight, out of mind.

Most people ask their clients if they could record a testimonial. The answer may be a yes but then there is no follow up. At share.one, we treat this like going on a date. We honor your clients, we excite your clients, we prepare your clients and we give them a great experience! For those that don’t book, we kindly offer gentle reminders until they finalize their booking. When working with share.one, getting your clients to book their interview is our job and we take our job seriously.

3) Well oiled machine.

The process of collecting a testimonial has to be seamless and smooth. The last thing you want is to fumble around with equipment or try and sync up your busy calendar or have to reschedule. Clients should feel like they are going on a smooth ride and that it’s a well established and easy process. If there are challenges or bumps along the road, then people usually back out.

4) Get a commitment when it’s hot.

When clients just experienced the transformation that you provide, they are much more likely to say yes. This is when you should get them to book their video testimonial recording. If you have a setup in your office or are virtual, then be prepared to do it right there and then. With our clients, we provide a dedicated booking page and QR code for easy booking at all times.

5) Outsource

Finally, we recommend that you leave it to the professionals. You are amazing at what you do and collecting video testimonials was not a course you took in school. When it is outsourced your clients feel the importance of a professional experience. How would you feel if you knew that a film crew would be arriving in your living room next Wednesday? I bet you would feel honored and excited! Outsourcing ensures that the job will get done because at share.one, you only pay for actual interviews collected. It is our job to get your clients to say yes.

We have many success stories videos on this page and you will see that the repeating theme is using share.one is easy, the testimonials are better then they could have done themselves, and the best part is that we take the awkwardness of chasing your clients away!

Month: September 2023