How do I get my clients to say yes to doing a video testimonial?

Being on video can be intimidating to some people. Especially when there isn’t a strong enough reason to do so. Collecting video testimonials can therefore be challenging. We get a lot of clients saying to us “the hardest part for muse is getting our clients to say yes”. 

At share.one, one of our biggest priorities is to get your clients to say yes to a video testimonial interview and in this article, I’m going to share with you some of our strategies. 

1) Put yourself in their shoes.

This is where you can make the biggest difference. It’s all in the invitation. Feel the difference between these two different invitations:

“Dear Mary, would you be so kind to give us a video testimonial?”

“Dear Mary, I have a client who is experiencing severe acid reflux and is scared to get off of her Zantac. I know that you went through something similar at the beginning of our program. Do you think that my team could record a testimonial video of your experience so that I can share it with her and so many more out there that are living in fear and at the mercy of medication that doesn’t address the root cause?”

The idea is to make your clients feel that their input is valuable and can actually help someone. How can you position the invitation to make them the hero? It is in all of us to feel good about ourselves when we can help someone else. That’s the position you have to take. 

For some clients, we create an entire campaign around collecting video testimonials. For example if you have a coaching program you are trying out, invite you beta users and tell them as part of the experience there will be a recorded video exit interview. Or if you are a supplement company, create a 30 day “study” where your clients get to experience your product, they can document their findings and the results are collected at the end through a video interview. 

For some clients, we go to the extent of creating a social movement and nominate past clients as ambassadors for that movement. This is an intricate process so please check out our book that we published on movement marketing. 

2) Out of sight, out of mind.

Most people ask their clients if they could record a testimonial.  The answer may be a yes but then there is no follow up. At share.one, we treat this like going on a date. We honor your clients, we excite your clients, we prepare your clients and we give them a great experience! For those that don’t book, we kindly offer gentle reminders until they finalize their booking. When working with share.one, getting your clients to book their interview is our job and we take our job seriously. 

3) Well oiled machine. 

The process of collecting a testimonial has to be seamless and smooth. The last thing you want is to fumble around with equipment or try and sync up your busy calendar or have to reschedule. Clients should feel like they are going on a smooth ride and that it’s a well established and easy process. If there are challenges or bumps along the road, then people usually back out. 

4) Get a commitment when it’s hot. 

When clients just experienced the transformation that you provide, they are much more likely to say yes.  This is when you should get them to book their video testimonial recording. If you have a setup in your office or are virtual, then be prepared to do it right there and then. With our clients, we provide a dedicated booking page and QR code for easy booking at all times. 

5) Outsource

Finally, we recommend that you leave it to the professionals. You are amazing at what you do and collecting video testimonials was not a course you took in school.  When it is outsourced your clients feel the importance of a professional experience. How would you feel if you knew that a film crew would be arriving in your living room next Wednesday? I bet you would feel honored and excited!  Outsourcing ensures that the job will get done because at share.one, you only pay for actual interviews collected. It is our job to get your clients to say yes. 

We have many success stories videos on this page and you will see that the repeating theme is using share.one is easy, the testimonials are better then they could have done themselves, and the best part is that we take the awkwardness of chasing your clients away!