Case Study
Meet Amber Ratcliffe
- How Share.One Helped a Medical Practice Double Their Inquiries Through Video Testimonials
At a Glance
Arbor Health, a functional medicine and psychiatry practice in Rochester, NY, needed to overcome significant trust barriers with potential patients who had experienced previous disappointing medical experiences. Despite having numerous success stories, they struggled to effectively communicate patient outcomes to prospects who were hesitant to try another healthcare provider. The practice serves people of all ages with chronic, complex conditions who have typically seen multiple doctors without success.
What we did
Through professional video testimonial production, we transformed Arbor Health’s patient success stories into powerful marketing assets. Our team handled the entire process, allowing the medical staff to focus on patient care while we captured authentic patient narratives.
Key Services Provided:
- Professional third-party interviewing of patients
- Creation of authentic video testimonials
- Development of content for multiple marketing channels
- Guidance on strategic content placement
Implementation Support:
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- Set up dedicated patient transformation stories webpage
- Integration with email marketing sequences
- Content optimization for social media platforms
- Preparation for paid advertising campaigns
Results
Arbor Health’s practice saw immediate improvements in engagement and conversion rates across multiple channels, with the authenticity of third-party interviews proving particularly effective.
- Noticeable increase in website inquiry form submissions
- Higher engagement on treatment-specific pages (mainly neurofeedback services)
- Improved conversion rates from discovery calls
Conclusion
Share.One’s professional video testimonial service gave Arbor Health a powerful tool to overcome trust barriers and demonstrate their expertise through authentic patient stories. The practice was able to leverage these testimonials across multiple marketing channels without the awkwardness of self-promotion or the time investment of in-house production. As Amber Ratcliffe notes, “Having patient success stories is so powerful – there’s really nothing like a true story to help another person understand that they can heal too.”
Transcript from Amber Ratcliffe
Hi, I’m Amber Ratcliffe, I’m the founder and CEO of Arbor Health functional medicine and psychiatry in Rochester, New York. Arbor Health works with people of all ages that have chronic, complex, and sometimes really scary conditions. They’ve been to a lot of doctors, they’ve tried so many treatments, and they just don’t know who to trust anymore.
We have amazing patient stories, but we found that a lot of people didn’t have access to hearing those stories to know if they should take the leap of faith and work with us. After working with so many doctors, a lot of people have physician fatigue and just don’t believe some of these amazing success stories without hearing it directly from the person.
We felt like hiring Share.One to interview some of our patients to be able to tell their own story in their own words would really help people that were considering working with us make the decision to take the leap of faith. We are using the videos from Share.One on our website. We have a dedicated page where we have all of our patient transformation stories, and we also link to that page in our follow-up emails from our sales calls.
When people submit the form to schedule a discovery call with us, the automated email sequence contains the link to the patient transformation stories. If there is a specific story that resonates with their same condition or age, something that would allow them to understand that we’ve worked with somebody similar to them that’s had a great outcome, we will send that to them specifically.
We work with a lot of kids that are on the spectrum or have a really severe mental health condition called PANS/PANDAS, and we market to school counselors through email. We’ve been sharing patient success stories with those conditions to these school counselors to help them recognize other children that may be struggling with the same problems. We’re using them in email campaigns, we’ve been posting them on social media, and we’re getting ready to start using them in Facebook advertising.
I would recommend Share.One to any other practitioner or doctor out there. Having patient success stories is so powerful – there’s really nothing like a true story to help another person understand that they can heal too and that working with you is worth it. A lot of people in medicine or smaller clinics are used to trying to do things by themselves, but the fact is that we’re all busy and we don’t really have time to do this.
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Being able to work with Share.One made it easy. We had hundreds of patients that could give us success stories, but we didn’t have enough time to do it ourselves, we didn’t have the skill, and honestly, I felt like it would feel a little bit weird on a video with our patients asking them ourselves to tell about how great we are. It was nice to have somebody outside of our own staff asking the patients to tell them how wonderful we were – it felt less like we were digging for compliments ourselves. I really liked being able to just ask the patient if they were willing to provide a testimonial and then letting Share.One take it from there.