Case Study
Meet Dr. Jordan Robertson
- How The Confident Clinician Used Share One to Build Trust and Increase Conversions
Dr. Jordan Robertson is the owner and founder of The Confident Clinician, an integrative and functional medicine clinical decision-making tool and subscription service. The platform is designed to support clinicians in their daily interactions with patients by providing access to the latest evidence, streamlining decision-making, and ultimately growing their businesses.
The Challenge
Before working with Share One, Dr. Robertson faced a major hurdle: capturing high-quality testimonials from satisfied members. Despite knowing that social proof significantly influences decision-making, especially among busy doctors and clinicians, obtaining impactful testimonials was a challenge.
“We knew our clients were achieving remarkable success, but we weren’t able to collect testimonials—written or video—even though we knew how valuable they could be for our business.”
Dr. Robertson recognized the need for a streamlined process to gather and showcase success stories that would resonate with prospective members.
What we did
The Confident Clinician turned to Share One to simplify and professionalize the testimonial collection process. Share One handled everything—from scripting to outreach—ensuring that the most compelling client stories were captured authentically.
“They assisted us with scripting and reaching out to our favorite clients to share their stories. Going through the process also taught me a lot about how to request testimonials effectively.”
The results were immediate: in addition to the high-quality video testimonials Share One produced, The Confident Clinician also saw an increase in written testimonials.
Results
Stronger Messaging & Higher Conversions
The testimonials collected through Share One provided new insights into client success stories that had never been heard before. These powerful narratives not only reinforced the value of The Confident Clinician’s services but also reshaped how they communicated their offering.
“We knew we were helping clients, but we didn’t fully understand the depth of our impact until we heard these stories. The testimonials helped us reposition our messaging to better reflect the real transformation our service provides.”
How They Use Video Testimonials
The Confident Clinician integrates its video testimonials across multiple marketing channels:
- Sales Pages – Featuring testimonials to increase conversions.
- Social Media – Showcasing success stories on LinkedIn, YouTube, and other platforms.
- Live Events – Playing testimonials before introducing their offer.
- Email Campaigns – Using client stories to nurture leads.
“We’ve edited some videos to suit different platforms, and they’ve achieved great viewership. People engage with them until the end because they’re genuinely interested in their colleagues’ experiences.”
Conclusion
For businesses struggling to collect authentic testimonials, Dr. Robertson highly recommends Share One.
“If you’re struggling to gather testimonials, Share One makes it easy. Their process helped us uncover powerful client stories, showcase real success, and build trust with potential members. I definitely recommend working with them.
Transcript from Dr. Jordan Robertson
I would definitely recommend working with Share One, especially if you are struggling to get testimonials yourself. We know that social proof goes a long way in helping people make decisions. When doctors and clinicians are strapped for time and decision-making, they often default to looking at what their peers are doing. Being able to share those stories and successes through testimonials has been incredibly valuable for our coaching program. It helps other clinicians see how impactful we can be when we’re integrated into their work life.
I’m Dr. Jordan Robertson, the owner and founder of The Confident Clinician, which is an integrative and functional medicine clinical decision-making tool and subscription service. We support clinicians in their daily work with patients by helping them make decisions, access the latest evidence, and grow their businesses. When we started collecting video testimonials, we realized that our best salespeople were our successful members. We had people who were brand new in practice sharing amazing stories about how they got busy and became successful using our service. We also had experienced veteran clinicians who were saving so much time by using our service. We wanted to tell the stories of our diverse practitioners and use cases more easily to prospective clients. By hearing these stories, our prospective leads were able to see themselves in our current successful clinicians, which helped them envision how they could implement our services into their practice and achieve the same kind of success.
I wasn’t very good at getting testimonials from our clinicians before hiring Share One. I’m a fast-acting decision-maker, and when I realize there’s something I’m not good at or need support with, I act quickly. We couldn’t get written testimonials or video testimonials, even though we knew our clients were having amazing success. So, we hired Share One to help streamline the process. They supported us with scripting, emailing, and inviting our favorite clients to share their stories. Interestingly, just going through that process as a founder taught me a lot about how to request testimonials. As a result, we now have more written testimonials than ever before, thanks to the support we received from Share One in getting video testimonials.
The testimonials we received from Share One taught us a lot about our client journey and the kinds of successes they were experiencing. They shared stories we had never heard before, which helped shape some of our copywriting and the way we positioned the value of our service. We knew we were helping people, but we didn’t realize how deeply we were impacting them until we heard these stories directly from our clients. It made a tremendous difference in how we were able to talk about our offer because our clients were so clearly able to articulate its value.
We’ve used our testimonials in many different ways. We’ve shown them at live events to sell some of our higher-ticket offers. We’ve used them as social proof during our launches, embedding them on our sales pages and sharing them through social media campaigns. We often show them at the beginning of live events for non-members so that people can hear the stories of their peers before we start the pitch or share our offer. We’ve also uploaded them to our YouTube channel and shared them on platforms like LinkedIn. We’ve even cut up the videos to fit different channels and achieve specific results. These testimonials have great viewership because people are genuinely interested in what their colleagues have to say.
Working with Share One was seamless. They handled 99% of the entire process, which was incredibly important for me as a founder. In the end, we were delivered a product that we could implement right away, and it’s been easy to use these testimonials across multiple platforms.