Case Study
Meet Dr. Krista Burns
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Why Krista Burns Calls Share.One a ‘Must-Have’ for
Any Business Looking to Build a Movement
At a Glance
Krista Burns, co-founder of the American Posture Institute, sought a way to showcase the transformative results of her Posture Masters Program. Despite previous attempts at creating video content, she faced challenges with quality, time investment, and lackluster results. After hearing Dan and Stacy from Share.One speak, she recognized the opportunity to create a compelling movement for her brand through professional video testimonials. With Share.One’s white-glove approach, Krista transformed her vision into a reality, elevating her brand’s credibility and empowering her community of healthcare professionals.
What we did
Share.One worked closely with Krista and the American Posture Institute team to:
- Refine the Message: Dan’s expertise as a “wordsmith” transformed Krista’s concepts into captivating scripts that resonated with her audience. This ensured every video carried a clear, impactful message.
- Creative Direction: Stacy’s brilliant creative vision guided the production process, ensuring every video looked professional, cohesive, and aligned with the brand’s identity.
- Showcase Practitioner Success: Share.One created a series of videos featuring Posture Master Practitioners, who shared their personal success stories and highlighted the positive impact of the program on their practices and patients.
- Support a Movement: Videos emphasized the broader mission of the American Posture Institute, building a sense of community and shared purpose among practitioners and their patients.
- Stress-Free Execution: From initial planning to final production, Share.One handled every aspect, allowing Krista to focus on running her business and preparing for her annual conference.
Results
- Professional, High-Quality Videos: Share.One delivered a suite of polished, branded video testimonials that Krista used across multiple platforms:
- At Conferences: Testimonials played on a loop during the International Posture Symposium, capturing attendees’ attention and creating excitement about the program.
- Online Marketing: Videos were embedded on sales pages, shared on social media, and uploaded to YouTube to reach a wider audience.
- Increased Enrollment and Conversions: The testimonials inspired more healthcare professionals to join the Posture Masters Program. Attendees frequently asked, “How can I be part of these videos?” Enrollment in the high-ticket program surged.
- Effortless Marketing: Krista saved significant time and energy by outsourcing the video production to Share.One. Instead of worrying about the details, she received ready-to-use, professional content.
- Enhanced Community Engagement: Practitioners featured in the videos felt empowered and showcased their expertise to their patients, increasing their credibility and building trust within their own practices.
- Longevity of Content: The video testimonials became a reusable asset, continuing to drive value in Krista’s ongoing marketing efforts long after their initial production.
Conclusion
Working with Share.One was a game-changer for Krista Burns and the American Posture Institute. The seamless process, from scriptwriting to final production, exceeded her expectations. Share.One delivered more than just videos—they provided a strategic tool to elevate Krista’s brand, amplify her mission, and drive measurable results.
Krista’s advice to others considering video testimonials? “Absolutely yes—take action now. This is not just an investment in your marketing but a step toward building a movement for your business. The professional results will not only impress you but also resonate deeply with your clients and audience.”
Transcript from Dr. Krista Burns
“The first time I heard Dan and Stacy speak, I was blown away. I’ve heard a lot of great speakers, but their presentation had me floored with so many opportunities for my business. As they shared their story and explained how they built their company and movements, I instantly saw how beneficial it would be for us to create a movement for the American Posture Institute.
Before working with them, I had tried to create professional videos on my own. I invested a lot of time and money into the process but wasn’t proud of the final product. As I listened to Dan and Stacy, I knew immediately that working with them was the perfect solution for our company.
Once we started collaborating, everything was flawless. Dan is a genius with words—he turned my ideas into incredible scripts. Stacy’s creative eye ensured every video looked professional and aligned perfectly with our brand. They went above and beyond for us, creating videos with our healthcare providers, which we call Posture Master Practitioners. These videos highlighted the importance of postural correction and the remarkable results our practitioners achieved through the Posture Masters Program.
Not only did they deliver amazing testimonial videos for our community, but they also created content that showcased the impact of our program at our annual International Posture Symposium. These videos played throughout the conference, showing testimonials and success stories, which helped elevate the professionalism of the event.
The videos also became a key tool for our marketing and recruitment. We offered new practitioners in the Posture Masters Program a professionally designed video as part of their enrollment. This bonus feature created excitement and helped drive conversions. Practitioners kept asking, ‘How can I be part of this movement? How can I get one of those videos?’
Working with Share.One saved me so much time and effort while delivering a product I’m incredibly proud of. These videos made me look more professional, boosted our conversions, and gave us a reusable asset for our marketing strategy.
If you’re wondering whether you should take action, my advice is absolutely yes! Dan and Stacy are a delight to work with. They overdeliver on value and create professional, high-quality videos that truly elevate your business. Take action now—you won’t regret it!”