Case Study

Meet Dr. Tom Moorcroft

Dr. Tom Moorcroft, an osteopathic physician based in Park City, Utah, sought to enhance his marketing efforts to attract more ideal clients to his medical practice and physician training program while developing a third business. Struggling with time-consuming and ineffective messaging, he needed a solution to connect authentically with potential patients and clients. Share One’s video testimonial service provided the perfect tool, enabling Dr. Moorcroft to leverage real client stories to boost conversions, refine marketing strategies, and build trust with new audiences.

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The Challenge

Dr. Moorcroft faced a common issue: crafting marketing messages that resonated with his ideal clients was time-intensive and often missed the mark. He spent “days and weeks and months” trying to dial in his messaging, only to find it wasn’t converting. This challenge was particularly pressing as he launched a third business, transitioning from a small private approach to a scalable group concept. Without clear, authentic messaging, attracting new patients and clients was inefficient, and he risked wasting valuable time recreating the wheel.

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The Challenge

Share One partnered with Dr. Moorcroft to harness the power of video testimonials from his existing clients and patients. We guided him to collect authentic experiences from his ideal clients—those already working with him in his medical practice, physician training program, and beta testers for his new business.

Our platform enabled these clients to share their stories directly, providing raw, genuine feedback about their experiences. Share One then helped Dr. Moorcroft analyze these testimonials to extract key insights, allowing him to refine his sales copy and marketing strategies. By focusing on real voices rather than AI-generated content, we ensured that his audience connected with authentic stories

Results

The impact of Share One’s video testimonials was transformative:

Skyrocketed Conversions: Dr. Moorcroft reported that his “conversions just literally skyrocketed” as new patients and clients, inspired by testimonials, began calls saying, “I already know I need to work with you.”
Time Savings: By leveraging testimonials, he saved significant time previously spent on trial-and-error marketing, allowing him to focus on scaling his businesses.
Refined Marketing Messaging: Testimonials revealed exactly how to market to his ideal clients, enabling Dr. Moorcroft to “change my marketing and it was so easy.”
Enhanced Trust and Connection: New patients felt like they “already know me” after watching testimonials, creating a “really great connection” that fostered trust before the first appointment.
Scalable Success Across Businesses: The approach proved effective in his medical practice and physician training program, giving him confidence that his third business would “just take off” with the same strategy.

Conclusion

Share One’s video testimonial service empowered Dr. Tom Moorcroft to overcome marketing challenges, connect authentically with his audience, and achieve remarkable growth. By amplifying real client voices, Share One provided the exact messaging needed to attract more patients and clients, saving time and driving higher conversions. This case study demonstrates the power of authentic testimonials in transforming businesses. Partner with Share One to unlock your clients’ stories and propel your success.

Transcript from Dr. Tom Moorcroft

Hey, you know the thing about Share One is it saved me so much time. My ideal clients are already out there, and I’m already working with them. Get them in front of the directors at Share One to get you a testimonial that will tell you exactly what you’re doing right and provide the sales copy you need for higher conversions. This way, you can reach the people who need your services the most. I’m Dr. Tom Warcraftoft, an osteopathic physician based in Park City, Utah. We all know the value of testimonials. Rather than me telling someone what’s so great about working with me, they can hear it directly from real clients and patients.

What I love about Share One is that the testimonials I get are from real people sharing their genuine experiences. In an age where AI-generated content is everywhere, I want a direct connection with the people I’m working with. When people watch Share One testimonials, they get to know me through the eyes of others who have worked with me. This creates a powerful connection. Whether it’s a new patient coming into our practice, they feel like they already know me. They know what to expect because someone else has shared their experience directly. With four, five, ten, or even twenty testimonial videos, people get a real sense of who you are. They start the call saying, “I already know I need to work with you.” My conversions have skyrocketed just by having others share their experiences.

We all spend so much time trying to pinpoint our ideal client and perfect our messaging, only to find out it’s not converting. What I’ve found is that my ideal clients are telling me exactly how to market to them. By watching, listening, and dissecting the Share One testimonials, I was able to change my marketing approach, and it was so easy. Now, I’m developing a third business. In the past, I would have spent endless time figuring out the messaging, which was always challenging. Instead of wasting time, I now have beta testers and private clients who’ve been very successful. I ask them to go to Share One and provide a testimonial about how I can transition from my small, private approach to a scalable group concept. This way, I don’t have to reinvent the wheel. I get the exact messaging that will convert at a much higher rate.

I’ve seen this work in my medical practice and my physician training program. Rather than spending days, weeks, or months dialing in my marketing, I already have ideal clients I want to work with more. I just ask them for a testimonial, then dissect what comes through. I’ve seen it happen in two businesses, so I know it will make this third business take off. I know I’ve got the goods, and when I partner with Share One, everyone can tell me the messaging I need to reach more people who could benefit from my product. Partner with Share One because they will help you pull out the messaging you need to get in front of more people and be successful.