Case Study
Meet Greg Platz
-
How We Slashed Ad Costs by 30% Using Client
Testimonials for Modern Holistic Health
Through a streamlined process that required minimal client involvement, Share One produced powerful social proof that helped the Austin-based health company effectively communicate its value while eliminating the typical hurdles of gathering customer testimonials.
What we did
Â
- Streamlined Collection Process
- Client only needed to provide a curated list of satisfied customers
- Handled all aspects of testimonial gathering and production
- Managed the entire video creation process
- Created Emotional Content
- Produced high-quality testimonial videos
- Captured genuine client appreciation and happiness
- Highlighted life-changing results
- Focused on creating emotional connections with viewers
- Delivered Versatile Content
- Developed videos suitable for multiple marketing channels
- Created content for social media advertising
- Produced materials for landing pages
- Generated testimonials for sales processes
Results
- Significant Cost Reduction
- Decreased Cost Per Click (CPC) from 39¢ to 27¢
- Achieved 30% reduction in advertising costs
- Increased traffic while reducing marketing expenses
- Marketing Efficiency
- Successfully implemented across multiple platforms
- Enhanced landing page performance
- Improved social media advertising effectiveness
- Strengthened sales materials
- Operational Benefits
- Eliminated the challenge of collecting positive testimonials
- Reduced administrative burden on the client
- Streamlined the entire testimonial process
Conclusion
Â
Share One’s testimonial video service transformed Modern Holistic Health’s marketing approach by delivering professional, emotionally resonant content while removing the typical barriers associated with collecting customer testimonials.Â
The result was a significant reduction in advertising costs coupled with increased marketing effectiveness across multiple channels. The service proved to be a valuable investment that not only saved money but also enhanced the company’s ability to showcase their success stories and connect with potential clients.
Transcript from Greg Platz
Working with Share One was incredibly easy. We only had to provide a short list of our clients who we felt would best represent our company and the results we provide to others. After a short amount of time, Share One came back to us with these amazing testimonial videos of our clients that really showed their appreciation, happiness, and the life-changing results we were able to provide. They delivered it in a way that created a genuine emotional connection with viewers.
These testimonial videos that Share One created are being used in many places, including social media advertising, landing pages for opt-in offers, and our sales process. We’ve been able to use these testimonial videos to reduce our cost per click (CPC) from 39 cents down to 27 cents on average, which equates to a 30% reduction in our advertising spend. It’s been fantastic to drive and increase our traffic while saving money
Share One has made it incredibly easy. For many businesses, getting testimonials, especially positive ones, can be a challenge. Most of the time, people have no problem leaving feedback that requires attention for improvements or resolving issues, but getting people to leave a positive testimonial, even with amazing outcomes, takes work. What Share One has been able to do for us is take that burden off our shoulders. We simply provide our client list for those we believe will best represent our results, and Share One handles the rest.
My name is Greg Platz, and I am the CEO of Modern Holistic Health based out of Austin, Texas.