Increase client engagement and collect video testimonials.
Case Study Snapshot
Dave Asprey, the father of the biohacking movement, Upgrade Labs, Danger Coffee, Bulletproof and 40 Years Of Zen. Dave uses Share One for his transformational Master Program 40 Years of Zen where his clients spend a week in an immersive experience of transformation. Upon completion of the program, every Friday, the graduates get on a computer and record their experiences in an interview style conversation conducted by our Share One Interview Directors.
What we did
40 Years Of Zen is a 5 day program held at their beautiful mansion where they do intense five day brain upgrades for senior executives, for professional athletes, and for very successful people. At the end of 5 days, people are rewired, reprogrammed and have a complete new outlook on their future. So at the end of every Friday, the graduates of this program go into a room with a computer and they are met with one of Share One’s interview directors where remotely, we conduct an exit interview. During this interview we not only capture a video testimonial of their experience but we also record their personal statement- A statement of their new intent moving forward. This video statement is then given as a gift to the graduates a few months later as a reminder of their work and an inspiration for them to continue doing the work.
The Results
Through one interview, we are able to then create multiple video outputs. The personal statement and a testimonial of what they think of the program. Today, 40 years of Zen has an entire bank of testimonials and because of the reminder inspirational personal statement they have seen an increase in individuals enrolling in their advanced programs.
Share One helps people capture what really happened in a testimonial for themselves as well as for other people. It’s been a really powerful part of our integration process.
40 Years of Zen
Q&A
Frequently Asked Questions
Why wasn’t collecting testimonials by email enough for this kind of experience?
Email testimonials couldn’t capture the depth of a five-day brain upgrade that works at unconscious and subconscious levels. A live human asking the right questions made the experience real and emotionally clear.
How did Share One fit into such a high-end, private client environment?
Share One was used at the end of the final day, when impressions matter most. The process was professional, seamless, and matched the level of care and detail of the overall program.
What made the Share One process different from standard testimonial interviews?
The interviews were led by a live human who genuinely listened and cared. This helped clients think through and articulate what actually happened during their experience.
How did this help clients beyond marketing purposes?
Clients were able to tell themselves how important the work was, which helped prevent the experience from fading over time. It became part of the integration process, not just promotion.
Was there a risk of leaving a bad final impression with such an intense program?
Yes, and that risk was taken seriously. Share One delivered consistently positive experiences, with clients feeling heard and respected, reinforcing the value of the entire investment.
Transcript
Dave Asprey, creator of the biohacking movement and founder of companies like 40 Years of Zen, Upgrade Labs, and Danger Coffee, runs an intensive five-day brain upgrade program for senior executives, professional athletes, and highly successful individuals. The experience is deep, personal, and difficult to explain, often compared to a plant medicine ceremony without the plants. Because of its depth, clients frequently struggle to describe what actually happened or fully retain the impact over time.
Asprey turned to Share One to solve two problems. First, he wanted people to be able to explain how profound the experience was to friends, family, or on social media. More importantly, he wanted participants to capture the meaning of the experience for themselves, before it faded. During deep personal work, including breathwork or psychedelic-style experiences, memories can blur, and Share One helped preserve what truly mattered.
The Share One process uses a live human interviewer who listens carefully and asks the right questions. This helped clients reflect on and articulate changes that occurred at conscious and unconscious levels. The resulting testimonials weren’t just promotional assets; they became part of the integration process at 40 Years of Zen, reinforcing the value of the work clients had done.
Because 40 Years of Zen serves high-profile clients in a carefully curated, private environment, Asprey was especially cautious about the final touchpoint of the program. Share One interviews were conducted at the end of the last day, when a poor experience could undermine the entire investment. Instead, clients consistently felt heard and supported, with no negative impressions.
For Asprey, the difference was clear. While it’s easy to request testimonials through email, having a live human who genuinely cares changes everything. When people watch these testimonials, they don’t just hear them—they feel them—and that’s why Share One made a meaningful difference in his business.
The Conclusion
40 Years Of Zen didn’t have a creative a very effective way to re-engage with their graduates and due to their higher end clientele, never had much success collecting video testimonials but today, thanks to Share One, no only do they have video testimonials but they also have a powerful gift for each graduate that keeps them engaged in the program.
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