Why Krista Burns Calls Share One a ‘Must-Have’ for Any Business Looking to Build a Movement
Krista Burns, co-founder of the American Posture Institute, sought a way to showcase the transformative results of her Posture Masters Program. Despite previous attempts at creating video content, she faced challenges with quality, time investment, and lackluster results. After hearing Dan and Stacy from Share.One speak, she recognized the opportunity to create a compelling movement for her brand through professional video testimonials. With Share.One’s white-glove approach, Krista transformed her vision into a reality, elevating her brand’s credibility and empowering her community of healthcare professionals.
What we did
Powerful videos, clear message, zero stress.
Share.One worked closely with Krista and the American Posture Institute team to:
- Refine the Message: Dan’s expertise as a “wordsmith” transformed Krista’s concepts into captivating scripts that resonated with her audience. This ensured every video carried a clear, impactful message.
- Creative Direction: Stacy’s brilliant creative vision guided the production process, ensuring every video looked professional, cohesive, and aligned with the brand’s identity.
- Showcase Practitioner Success: Share.One created a series of videos featuring Posture Master Practitioners, who shared their personal success stories and highlighted the positive impact of the program on their practices and patients.
- Support a Movement: Videos emphasized the broader mission of the American Posture Institute, building a sense of community and shared purpose among practitioners and their patients.
- Stress-Free Execution: From initial planning to final production, Share.One handled every aspect, allowing Krista to focus on running her business and preparing for her annual conference.
The Results
Branded videos boosted enrollment and impact.
- Professional, High-Quality Videos: Share.One delivered a suite of polished, branded video testimonials that Krista used across multiple platforms:
- At Conferences: Testimonials played on a loop during the International Posture Symposium, capturing attendees’ attention and creating excitement about the program.
- Online Marketing: Videos were embedded on sales pages, shared on social media, and uploaded to YouTube to reach a wider audience.
- Increased Enrollment and Conversions: The testimonials inspired more healthcare professionals to join the Posture Masters Program. Attendees frequently asked, “How can I be part of these videos?” Enrollment in the high-ticket program surged.
- Effortless Marketing: Krista saved significant time and energy by outsourcing the video production to Share.One. Instead of worrying about the details, she received ready-to-use, professional content.
- Enhanced Community Engagement: Practitioners featured in the videos felt empowered and showcased their expertise to their patients, increasing their credibility and building trust within their own practices.
- Longevity of Content: The video testimonials became a reusable asset, continuing to drive value in Krista’s ongoing marketing efforts long after their initial production.
Testimonials helped us with our conversion to generate more new practitioners into our higher ticket program.
Posture Specialists
The Conclusion
Working with Share.One was a game-changer for Krista Burns and the American Posture Institute. The seamless process, from scriptwriting to final production, exceeded her expectations. Share.One delivered more than just videos—they provided a strategic tool to elevate Krista’s brand, amplify her mission, and drive measurable results.
Krista’s advice to others considering video testimonials? “Absolutely yes—take action now. This is not just an investment in your marketing but a step toward building a movement for your business. The professional results will not only impress you but also resonate deeply with your clients and audience.”
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