Why Krista Burns Calls Share One a ‘Must-Have’ for Any Business Looking to Build a Movement
Case Study Snapshot
Krista Burns, co-founder of the American Posture Institute, sought a way to showcase the transformative results of her Posture Masters Program. Despite previous attempts at creating video content, she faced challenges with quality, time investment, and lackluster results. After hearing Dan and Stacy from Share.One speak, she recognized the opportunity to create a compelling movement for her brand through professional video testimonials. With Share.One’s white-glove approach, Krista transformed her vision into a reality, elevating her brand’s credibility and empowering her community of healthcare professionals.
What we did
Powerful videos, clear message, zero stress.
Share.One worked closely with Krista and the American Posture Institute team to:
- Refine the Message: Dan’s expertise as a “wordsmith” transformed Krista’s concepts into captivating scripts that resonated with her audience. This ensured every video carried a clear, impactful message.
- Creative Direction: Stacy’s brilliant creative vision guided the production process, ensuring every video looked professional, cohesive, and aligned with the brand’s identity.
- Showcase Practitioner Success: Share.One created a series of videos featuring Posture Master Practitioners, who shared their personal success stories and highlighted the positive impact of the program on their practices and patients.
- Support a Movement: Videos emphasized the broader mission of the American Posture Institute, building a sense of community and shared purpose among practitioners and their patients.
- Stress-Free Execution: From initial planning to final production, Share.One handled every aspect, allowing Krista to focus on running her business and preparing for her annual conference.
The Results
Branded videos boosted enrollment and impact.
- Professional, High-Quality Videos: Share.One delivered a suite of polished, branded video testimonials that Krista used across multiple platforms:
- At Conferences: Testimonials played on a loop during the International Posture Symposium, capturing attendees’ attention and creating excitement about the program.
- Online Marketing: Videos were embedded on sales pages, shared on social media, and uploaded to YouTube to reach a wider audience.
- Increased Enrollment and Conversions: The testimonials inspired more healthcare professionals to join the Posture Masters Program. Attendees frequently asked, “How can I be part of these videos?” Enrollment in the high-ticket program surged.
- Effortless Marketing: Krista saved significant time and energy by outsourcing the video production to Share.One. Instead of worrying about the details, she received ready-to-use, professional content.
- Enhanced Community Engagement: Practitioners featured in the videos felt empowered and showcased their expertise to their patients, increasing their credibility and building trust within their own practices.
- Longevity of Content: The video testimonials became a reusable asset, continuing to drive value in Krista’s ongoing marketing efforts long after their initial production.
Testimonials helped us with our conversion to generate more new practitioners into our higher ticket program.
Posture Specialists
Q & A
Frequently Asked Questions
Why didn’t the client’s original attempt at creating videos work?
They invested a lot of personal time and money into professional editing but were not proud of the final product. The effort did not produce something usable or effective.
What changed once the client started working with Share One?
The process became smooth and fully supported. Copywriting, creative direction, and production were handled in a way that aligned with the company’s goals.
How were the videos used beyond basic testimonials?
Videos were created both for the organization and for healthcare providers to share with their patients. This allowed practitioners to look like experts while promoting the program.
How did the videos support the annual conference?
Testimonials were played throughout the conference during breaks, showcasing practitioner results. This created a more professional experience with less preparation work for the team.
What impact did the videos have on program enrollment?
The videos were used as a bonus for new enrollees and helped increase conversions. Prospective practitioners began asking how they could be featured in the movement.
Transcript
The first time the founder of the American Posture Institute heard Dan and Stacy speak, the impact was immediate. Their presentation revealed new opportunities and clarified how creating a movement could support the institute’s mission. This stood out because similar efforts had already been attempted internally with significant time and financial investment, yet the final result fell short.
Once work began with Share One, the experience shifted completely. Dan refined existing ideas into strong, clear copy, saving significant effort, while Stacy brought a creative eye that elevated the entire production. The process felt seamless, and the team felt supported at every step.
Beyond testimonials for the institute itself, Share One helped create professional videos for healthcare providers in the Posture Masters program. These videos allowed practitioners to educate their patients on postural correction while also sharing their success stories. At the same time, the institute received testimonials highlighting improvements in practitioner practices after completing the program.
These videos became a central asset at the International Posture Symposium. Testimonials played throughout the conference, adding polish and credibility while removing production tasks from an already busy schedule. The same videos were later used as a bonus for new enrollees, helping increase conversions into the higher-ticket program.
The testimonials are now used across sales pages, video pages, YouTube, social media, and conference materials. By investing once in professional videos, the institute gained long-term marketing assets that saved time, increased professionalism, and supported ongoing growth.
The Conclusion
Working with Share.One was a game-changer for Krista Burns and the American Posture Institute. The seamless process, from scriptwriting to final production, exceeded her expectations. Share.One delivered more than just videos—they provided a strategic tool to elevate Krista’s brand, amplify her mission, and drive measurable results.
Krista’s advice to others considering video testimonials? “Absolutely yes—take action now. This is not just an investment in your marketing but a step toward building a movement for your business. The professional results will not only impress you but also resonate deeply with your clients and audience.”
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