How Share One Helped Up with Ivy Multiply Visibility Without Extra Work
Most business owners know testimonials matter, but collecting them, producing them, and actually using them often falls to the bottom of the list. Even for companies that specialize in marketing, asking clients to record their experience can feel like one more task competing for attention.
For Jaclyn Gruber, CEO of Up with Ivy, Share One didn’t just solve the testimonial problem. It transformed client feedback into a repeatable system that saves time, increases customer satisfaction, and generates referrals by turning every finished project into both a case study and a meaningful client gift.
Case Study Snapshot
Client: Jacine Gruber, CEO of Up with Ivy (marketing agency)
Challenge: Client testimonials were never collected or used, limiting credibility and referrals.
Solution: Share One handled testimonial interviews and turned them into client-facing gift videos with minimal effort.
Outcome: Higher client satisfaction, increased visibility, new sales conversations, and referrals through shared videos.
Best For: Service businesses that want testimonials without chasing clients or adding marketing work.
The Challenge
When Proof Matters but Time is Limited
Even as the CEO of a marketing company, Jaclyn admits client testimonials were always the last thing to get done. Asking clients for feedback, organizing it, and publishing it consistently required time she didn’t have. As a result, valuable proof of her company’s impact went unused.
Without documented client stories, the sales process relied heavily on conversations instead of evidence. Testimonials that convey credibility, emotion, and real experience—key drivers of conversion—were missing from her portfolio, website, and outreach.
There was also a bigger challenge: standing out after delivery. Once a website or marketing strategy launched, the engagement ended quietly. There was no “moment” that celebrated the work, reinforced trust, or encouraged clients to share the experience with their own audiences.
The Results
From Testimonials to Trust Transfer and Referrals
Share One removed the friction. Jaclyn was able to collect thorough, high-quality video testimonials with minimal effort on her end. Those videos became immediate case studies, ready to post, share, and use in future sales conversations.
The real breakthrough came when Share One helped her turn testimonials into a second, unexpected deliverable: a personalized video gift for clients. Each video celebrated the client’s new website, mission, or strategy, positioning it as a thoughtful “cherry on top” rather than marketing collateral.
The impact was measurable. Clients shared the videos on LinkedIn, emailed them to their lists, and even used them during sensitive moments like mergers. In one case, a venture capital client shared the video with a partner, directly resulting in a referral, creating what Jaclyn calls a “transfer of trust” that would not have happened otherwise.
This became both a gift to my clients and a marketing strategy that created a ripple effect of visibility.
CEO & Lead Brand Architect, Up with Ivy
Q&A
Frequently Asked Questions
Why weren’t testimonials being used before Share One?
Even though she ran a marketing company, asking clients for testimonials always fell to the bottom of the list. It took time, felt awkward, and never became a consistent process.
How did Share One reduce the workload for collecting testimonials?
Share One handled the details, allowing thorough testimonials to be created and published with minimal action required. This removed the small but time-consuming tasks that usually blocked follow-through.
What made the testimonials more valuable than standard marketing videos?
The videos were positioned as a gift celebrating the client’s new website, mission, or strategy. This made clients excited to share them rather than feeling like they were doing marketing work.
What happened when clients shared the videos?
Clients posted them on LinkedIn, emailed them to their lists, and shared them with partners. This created a ripple effect of visibility and opened new sales conversations and referrals.
Why did this approach work well in regulated industries like venture capital?
Trust is critical in venture capital due to compliance constraints. The videos allowed trust to transfer through shared visibility, leading to referrals that wouldn’t have happened otherwise.
Transcript
Jacine Gruber, CEO of Up with Ivy, explains that Share One saved her time by removing small but persistent tasks from her plate while also increasing client satisfaction through a meaningful gift. Despite running a marketing company, her own marketing—especially asking clients for testimonials—was always pushed aside. Yet she knew firsthand how powerful testimonials are for credibility and conversion.
When she discovered Share One, she saw an opportunity to finally solve that problem without adding more work. The service made it possible to collect thoughtful, thorough testimonials and publish them quickly with very little effort. What started as a way to capture client experiences quickly expanded into something much more impactful through conversations with the Share One team.
During a discovery call, they explored how testimonials and personal stories could be used beyond simple website or LinkedIn posts.
Together, they reframed the testimonial as a gift for clients—something that celebrates their new website, mission, or strategy. This turned the process into an above-and-beyond experience that clients genuinely appreciated.
Clients were encouraged to share these videos, supported by ready-to-use copy, which made distribution easy. The result was a ripple effect of visibility for Up with Ivy. One client even shared their video during a merger, generating strong feedback and opening new conversations about future work.
In industries like venture capital, where trust and compliance matter deeply, this approach proved especially valuable. A client was able to share their video directly with a partner, leading to a referral that wouldn’t have happened otherwise. For Jacine, the videos created a natural transfer of trust that extended her reach far beyond what traditional marketing efforts could achieve.
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The Conclusion
Share One didn’t just help capture testimonials, it helped create a system that builds credibility, strengthens relationships, and fuels organic visibility. By transforming feedback into both case studies and client gifts, Jaclyn gained marketing assets without adding more work to her plate.
For businesses that rely on trust, referrals, and reputation, Share One offers more than video production. It delivers a repeatable way to celebrate clients, showcase results, and spark new conversations, long after the work is done.
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