How C60 Power Leverages Share One to Capture Transformational Customer Stories
Case Study Snapshot
C60 Power (shopc60.com) manufactures products containing a Nobel Prize-winning antioxidant called Carbon 60 (C60). The company’s mission is to help people eliminate oxidative stress at the cellular level, leading to increased energy and mental clarity. Over the years, C60 Power has received countless heartfelt stories from customers about how the product has transformed their lives. However, they needed an effective way to showcase these testimonials in a compelling and scalable manner.
The Challenge
Scaling & Streamlining Authentic Customer Testimonials
As the CEO and co-founder of C60 Power, Jessica MacNaughton understood the importance of social proof in marketing. The company frequently received passionate testimonials—what she calls “love letters”—but had no streamlined way to capture these stories on video.
C60 Power wanted to:
- Feature real customer success stories to inspire trust.
- Seamlessly integrate video testimonials into their marketing.
- Reduce the internal workload required to collect and manage testimonials.
Despite their best efforts, manually handling video testimonials was inefficient. The company needed a systemized approach to gathering and leveraging authentic customer stories across various platforms, including social media, email campaigns, and live events.
Once C60 Power connected with Share One, the company was able to automate and optimize the collection of video testimonials without burdening their internal team. Here’s how the process worked:
1) Identifying Enthusiastic Customers
When customers send written testimonials through customer support, the team invites them to share their stories on video.
2) Share One Handles the Heavy Lifting
Once customers agreed, their information was passed to Share One, which managed the entire testimonial process—from scheduling interviews to producing high-quality videos.
3) Editing & Compliance Review
C60 Power reviewed each video to ensure all content aligned with regulatory standards while maintaining authenticity.
4) Distribution Across Marketing Channels
The final testimonials were used on social media, email marketing, and events, ensuring broad reach and impact.
The Results
Powerful, Scalable, & Authentic Marketing Content
With Share One’s support, C60 Power transformed its approach to customer testimonials:
- Effortless Automation: The process became nearly hands-free, requiring minimal communication from C60 Power’s team.
- Stronger Customer Engagement: The videos helped turn customers into brand advocates, reinforcing the company’s mission.
- Wider Reach & Impact: Testimonials were repurposed across YouTube, summits, conferences, and a homegrown music video featuring real customer stories.
Regulatory Compliance: Share One’s editing team ensured customer experiences were shared authentically while avoiding compliance risks.
The Share One team has been incredibly responsive and careful in handling compliance-sensitive testimonials. They operate as an extension of our team, ensuring heartfelt customer stories are captured in a way that resonates while meeting our brand’s communication standards.
Cellular Longevity Innovator
Q&A
Frequently Asked Questions
Why did C60 Power need a testimonial system instead of just collecting written feedback?
They were already receiving heartfelt customer “love letters,” but there was no way to formalize or scale them. They wanted others to understand what it was like to experience the product through real stories.
How does Share One fit into C60 Power’s internal workflow?
When a customer agrees to share their story, Share One contacts them directly and manages the interview and production. C60 Power’s team only handles minimal email communication.
How does Share One help manage compliance and claims concerns?
C60 Power reviews each testimonial before publishing to flag anything they don’t want stated publicly. Share One edits the content based on feedback to ensure only appropriate messaging remains.
Where are the testimonial videos actually used?
The videos are shared across social media platforms, YouTube, email marketing, events, conferences, summits, and private educational environments. They are also repurposed into creative formats like music videos.
Why are unscripted customer stories important for their audience?
Most people don’t want detailed scientific explanations and instead want to know how a product affects real people. Hearing genuine, relatable experiences helps potential customers understand what it could do for them.
Transcript
Jessica MacNaughton is the CEO and co-founder of C60 Power, a company that manufactures products containing Carbon 60, a Nobel Prize–winning antioxidant. Since the company’s inception, customers have regularly sent heartfelt messages describing increased energy, mental clarity, and life changes after using the product. These stories were deeply meaningful, but there was no structured way to capture, measure, or share them with a broader audience.
C60 Power wanted people to understand what it felt like to be on the receiving end of these experiences. The goal wasn’t to lead with scientific explanations, but to let customers speak from the heart about what changed for them personally. These stories often inspired others to take control of their health and reconnect with their sense of purpose.
After partnering with Share One, C60 Power was able to automate the testimonial process. When a customer support message came in, the team could quickly ask if the customer was open to sharing their story on video. Once approved, Share One handled outreach, scheduling, interviewing, editing, and production from start to finish.
C60 Power reviews each testimonial before publishing to ensure there are no claims they wouldn’t want shared publicly. Share One incorporates feedback and edits accordingly, keeping the focus on genuine, heartfelt stories. The result is a streamlined system with almost no operational burden, allowing Share One to function as an extension of the internal team.
The finished videos are used across social media, YouTube, email marketing, events, conferences, summits, and private educational settings. By featuring real people speaking authentically about their experiences, C60 Power is able to share relatable stories that resonate far more than technical explanations and consistently support their marketing efforts.
The Conclusion
Jessica MacNaughton highly recommends Share One to other supplement and nutraceutical businesses, stating:
“The Share One team has been incredibly responsive and careful in handling compliance-sensitive testimonials. They operate as an extension of our team, ensuring heartfelt customer stories are captured in a way that resonates while meeting our brand’s communication standards.”
For any company looking to showcase genuine customer transformation stories without the hassle of managing the process internally, Share One is a game-changing solution.
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