Interviewing experts and customers to build credibility and social proof.
Case Study Snapshot
Kim Ressler is the Founder and CEO of SNiP Nutrigenomics, a DNA personalized Nutritional Supplement company. Based on your body’s unique genetic code, they formulate a custom blend of supplementation designed to make it easier for you to absorb and utilize essential nutrients. Since this is an innovative new solution to supplements, a lot of education and social proof is needed to get clients to say yes to the initial investment of getting your DNA tested. She uses Share One video testimonial services to not only record customer success stories, but also other experts in the field, physicians and independent affiliates.
What we did
Happy customers and experts shared stories.
We started with recording a few customers that have had positive results with their product then we started interviewing other doctors and practitioners who not only use the products but also market SNIP to their clients.
The Results
Affiliate stories doubled as promo gold.
Because Snip Nutrition has a profit sharing model with your referral network, they attract a lot of independent affiliates. Using Share One to interview the independent affiliates gave them promotional videos for the affiliates to use as well as great testimonials for working with SNIP.
Staying compliant is really important to us... [Share One] has been such a worthy investment for us, knowing that we are getting the information that we need to share to the public.
Supplement Company
Q & A
Frequently Asked Questions
How does the Share One nomination process actually work day to day?
The company nominates a provider or client through a simple portal, then Share One handles follow-up, scheduling, and recording. After that, a professional video is delivered without further involvement from the team.
What problem did Share One remove for a small, fast-moving company?
It eliminated the time and effort required to chase testimonials, manage scheduling, and conduct interviews. This allowed the team to focus on their core work instead of content production.
Why was compliance such an important factor in choosing Share One?
The company needed to ensure all shared information was validated and accurate. Share One’s interview portal helped capture specific, compliant information suitable for public use.
What happened after sharing the first testimonial from a medical expert?
After publishing a testimonial from an NIH fellow in immunology and oncology, the company saw strong credibility gains with other providers. Clients also responded positively, seeing the work as real and trustworthy rather than promotional.
Why were video testimonials more effective than written content?
Seeing and hearing a real person made the message more relatable and believable. Short recorded videos allowed viewers to quickly connect with the speaker in a way reading alone could not.
Transcript
As a young company focused on educating people about DNA, SNiP Nutrigenomics needed a reliable way to gather and share credible testimonials without overwhelming their team. Bringing Share One in to manage testimonial reviews with physicians, customers, and clients immediately removed a significant operational burden. Instead of handling outreach and coordination internally, the team could simply nominate someone and step back.
Once a nomination was submitted, Share One took over the entire process, including follow-up, scheduling, and recording. The result was a polished, professional video ready to be shared across social media, internal databases, and with prospective providers and clients. This hands-off approach allowed the company to consistently produce high-quality content without dedicating large amounts of time to it.
Early in the partnership, SNiP Nutrigenomics recorded a testimonial with a doctor who is an NIH fellow in immunology and oncology. Sharing her experience working with patients immediately boosted credibility among other providers, given her expertise in nutrigenomics and related fields. It also helped potential clients see that the work was grounded in real outcomes, not marketing claims.
Education and trust are critical in a space crowded with conflicting information. Hearing directly from professionals on video made the message more human and easier to connect with than written material alone. Viewers could quickly engage with a three- to five-minute recording and feel confident in what they were learning.
The investment in Share One proved valuable not only because of time savings, but because it ensured the right information was captured and shared responsibly. For a company that prioritizes accuracy and compliance, having a managed system that delivers validated, professional testimonials made the process both effective and sustainable.
The Conclusion
Today SNIP Nutrigenomics has a variety of video testimonials featuring client success stories as well as interviews with health professionals talking about the benefits of creating custom supplementation blends based on your DNA makeup.
Ready to Humanize Your Brand?
