How Sam Wakefield Scaled Close It Now with Video Testimonials
Sam Wakefield, founder of Close It Now, has spent over two decades in sales training and business coaching for the home services industry. Running a top 2% global podcast and YouTube channel, Sam wanted a simple way to capture authentic client stories that would build credibility and drive growth. He partnered with Share One to streamline testimonial capture, repurpose video content across platforms, and generate enterprise-level sales opportunities.
The Challenge
Authentic impact, but no system to capture it
For over two decades in business, Sam had seen firsthand how vital testimonials were in closing deals. But like many entrepreneurs, he often found himself “forgetting to ask” for reviews or lacking the bandwidth to handle all the moving parts—collecting, editing, and distributing testimonial content.
Without a system in place, opportunities were slipping through the cracks:
Testimonials were inconsistent and rarely captured in video format.
The process of editing and publishing was too time-consuming to fit into his busy schedule.
Potential clients weren’t seeing the authentic impact his work had on real businesses.
Sam knew he was leaving significant money on the table by not having a reliable, professional way to consistently showcase the trust and results his clients experienced.
The Results
Video testimonials sparked enterprise-level deals overnight
Partnering with Share One became a turning point. Their streamlined system took testimonial production completely off Sam’s plate—from reaching out to clients, to capturing authentic stories, to delivering polished, ready-to-use video content.
The impact was immediate:
Enterprise-Level Leads: After posting a single video testimonial, a client’s director saw it on social media, reshared it, and within a day reached out to Sam about enterprise training for their entire organization.
Content Repurposing: Each testimonial was delivered in multiple formats (full-length videos, reels, and snapshots), giving Sam fresh, authentic marketing material for social media, email campaigns, YouTube, and even his globally-ranked podcast.
Global Audience Growth: By curating a testimonial playlist on YouTube, new viewers could instantly see the credibility of his work and connect with his brand—helping him scale visibility across 71 countries where his podcast is already listened to.
Stress-Free Process: Instead of dreading the testimonial process, Sam looked forward to working with Share One. Quick turnaround edits, even for challenging cases like strong accents, made it clear that no other tool or vendor could deliver this kind of experience.
If you’re not using Share One, you’re literally leaving millions of dollars on the table.
Sales Training & Business Coaching
The Conclusion
- Maximized Event ROI: Capturing stories in real time ensures the energy and emotion translate to video.
- Frictionless for Attendees: No chasing people after the event—just simple, guided interviews.
- Marketing Gold: Each video is crafted to support future ticket sales, sponsorships, and brand authority.
- Long-Term Leverage: Alex sees Share One not as a one-time vendor, but as a long-term partner for growth.
Final Word
“If you want to sell out your events and make six or seven figures, Share One is the most valuable asset you can bring to your live experiences.”
Ready to Humanize Your Brand?
