How Sam Wakefield Scaled Close It Now with Video Testimonials
Case Study Snapshot
Sam Wakefield, founder of Close It Now, has spent over two decades in sales training and business coaching for the home services industry. Running a top 2% global podcast and YouTube channel, Sam wanted a simple way to capture authentic client stories that would build credibility and drive growth. He partnered with Share One to streamline testimonial capture, repurpose video content across platforms, and generate enterprise-level sales opportunities.
The Challenge
Authentic impact, but no system to capture it
For over two decades in business, Sam had seen firsthand how vital testimonials were in closing deals. But like many entrepreneurs, he often found himself “forgetting to ask” for reviews or lacking the bandwidth to handle all the moving parts—collecting, editing, and distributing testimonial content.
Without a system in place, opportunities were slipping through the cracks:
Testimonials were inconsistent and rarely captured in video format.
The process of editing and publishing was too time-consuming to fit into his busy schedule.
Potential clients weren’t seeing the authentic impact his work had on real businesses.
Sam knew he was leaving significant money on the table by not having a reliable, professional way to consistently showcase the trust and results his clients experienced.
The Results
Video testimonials sparked enterprise-level deals overnight
Partnering with Share One became a turning point. Their streamlined system took testimonial production completely off Sam’s plate—from reaching out to clients, to capturing authentic stories, to delivering polished, ready-to-use video content.
The impact was immediate:
Enterprise-Level Leads: After posting a single video testimonial, a client’s director saw it on social media, reshared it, and within a day reached out to Sam about enterprise training for their entire organization.
Content Repurposing: Each testimonial was delivered in multiple formats (full-length videos, reels, and snapshots), giving Sam fresh, authentic marketing material for social media, email campaigns, YouTube, and even his globally-ranked podcast.
Global Audience Growth: By curating a testimonial playlist on YouTube, new viewers could instantly see the credibility of his work and connect with his brand—helping him scale visibility across 71 countries where his podcast is already listened to.
Stress-Free Process: Instead of dreading the testimonial process, Sam looked forward to working with Share One. Quick turnaround edits, even for challenging cases like strong accents, made it clear that no other tool or vendor could deliver this kind of experience.
If you’re not using Share One, you’re literally leaving millions of dollars on the table.
Sales Training & Business Coaching
Q&A
Frequently Asked Questions
What was missing from Close It Now’s testimonial process before Share One?
There was no real system in place, and testimonials were often forgotten or requested inconsistently. Video testimonials and reviews were only asked for sporadically.
Why did Share One feel different from other testimonial tools Sam had used?
Share One removed the entire workload, including outreach, follow-ups, and editing. Sam did not have to manage the steps himself to get completed videos.
What happened when Sam shared a Share One testimonial on social media?
A client reshared the video, and the next day a director from that client’s company asked for Sam’s contact information. That led to a conversation about enterprise-level training.
How does Close It Now reuse Share One testimonial videos?
The videos are used in full form, short clips, snapshots, and across social media platforms. They are also organized into a dedicated testimonial playlist on YouTube.
How did Share One handle requested edits to a testimonial?
When an accent made clarity an issue, Sam reached out for edits. After a short email exchange, Share One jumped on a quick call and resolved it immediately.
Transcript
Sam Wakefield is the founder and owner of Close It Now, a company that provides sales training and business coaching for the home service industry. His work focuses on restoring trust in the trades, but before working with Share One, he lacked a reliable system for collecting testimonials. Most of the time, testimonial requests were forgotten or made only when they randomly came to mind.
After learning about Share One and meeting the founders, Sam realized how much time and effort it would save. Share One took over the outreach, coordination, and editing required to produce testimonial videos, removing a significant amount of work from his plate. That shift alone made it easier to consistently collect testimonials without added stress.
When the first videos were delivered, the quality stood out immediately. Sam could use full-length videos, short clips, and snapshots across multiple platforms. He began putting the content to use right away and started seeing results almost immediately.
One example came when Sam shared a new testimonial on social media and tagged the featured client. The client reshared it, and the very next day, a director from that client’s organization reached out to Sam to start a conversation about enterprise-level training.
In addition to social media, Sam also uses the testimonial videos on his YouTube channel tied to his globally ranked podcast. The channel includes a dedicated testimonial playlist, giving new visitors a place to instantly connect with him and his company. Throughout the process, Sam found Share One easy to work with, responsive to feedback, and proactive in resolving issues quickly through direct communication.
The Conclusion
- Maximized Event ROI: Capturing stories in real time ensures the energy and emotion translate to video.
- Frictionless for Attendees: No chasing people after the event—just simple, guided interviews.
- Marketing Gold: Each video is crafted to support future ticket sales, sponsorships, and brand authority.
- Long-Term Leverage: Alex sees Share One not as a one-time vendor, but as a long-term partner for growth.
Final Word
“If you want to sell out your events and make six or seven figures, Share One is the most valuable asset you can bring to your live experiences.”
Ready to Humanize Your Brand?
