Let’s be real, your business is one rave review away from closing the next big deal. 71% of consumers feel more confident in product claims after watching a video testimonial. It’s the new currency of credibility. The thing is, you’re hustling in a crowded market, everyone’s waving their own banner, claiming top spot. Meanwhile, your clients are barraged by shiny promises and big talk.
You get it: trust wins. But nailing high-converting video testimonials? That’s a full-time gig. You want proof, not puffery, assets you can plug into your site, campaigns, and socials without costly reshoots or amateur-hour editing. Loom reinvented video messaging for quick, async updates. But for trust marketing? Loom isn’t fully built for the job, and expensive headaches can creep in. Enter Share One. It’s the tech-savvy entrepreneur’s secret to pro-level testimonial storytelling.
This Share One vs Loom guide breaks down when to stick with Loom (think: quick screen shares) versus when Share One delivers real ROI, professionalism, and polish. Ready for behind-the-scenes insights, actionable wins, and industry stories other posts skip? Let’s get rolling.
Want more head-to-head comparisons? See also StoryPrompt vs Share One.
Key Takeaways
Loom excels at quick, internal video updates and simple screen recordings, making it ideal for fast communication but not tailored for high-impact testimonials.
Share One is purpose-built for professional video testimonials, offering guided interviews, branding, compliance, and ROI-focused analytics to boost conversion and credibility.
In regulated industries like healthcare and finance, Share One ensures airtight consent and compliance, setting it apart as the best video testimonial software in 2025.
Loom offers great flexibility and ease of use at a lower price, but lacks the polish, customization, and trust-building power of Share One.
Choosing between Share One vs Loom depends on your goals: pick Loom for speed and convenience, but choose Share One for marketing assets that drive trust and sales.
Key Differences at a Glance
Feature | Share One | Loom |
|---|---|---|
Purpose | Professional video testimonials | Screen & camera recording |
Ease of Use | Guided interviews, hands-off production | Instant self-record & share |
Output Quality | Polished, branded, story-driven | Raw recordings, unedited, no branding control |
Branding | Custom Share Packs™: seamless integrations | Basic watermark, limited customization |
Integrations | Marketing-ready assets for web & social | Internal tools (Slack, Notion, etc.) |
Consent/Compliance | Verified consent, industry-grade compliance | Manual consent, less protection |
Analytics | ROI & conversion-focused insights | View count & engagement only |
Pricing Model | By video/enterprise, quality over quantity | Subscription/freemium |
Best For | Agencies, healthcare, finance, and real estate | Internal teams, coaches, small demos |
👉🏻 Share One is a storytelling engine, and Loom is best for video recording and utility.
Feature-by-Feature Breakdown
Recording Experience
Recording with Loom is like voice texting, with a webcam. Point, click, talk, and hope your dog doesn’t jump in the shot (it’s happened). You get your thoughts across, but the vibe is candid, never cinematic. That’s perfect for a quick product walkthrough or internal handoff, especially if your team is scattered nationwide.
Now, Share One flips the process. Think guided interviews, smooth onboarding, and storytelling prompts that lead your happiest clients right toward your headline moment. A Share One testimonial feels polished and, dare I say, empathetic. It’s easy for your customers too: no clumsy uploads, no “ummms” or deer-in-headlights pauses. The whole journey is crafted for confidence, so your brand shines without the heavy lift.
Editing & Branding
Picture this: you finally get a killer customer on camera, but the background is a laundry basket and there’s no way to trim out the awkward “uhhh.” Loom gives you barebones editing, trims, emojis, captions, but not much more. Nice if you’re moving fast, not if you need marketing gold.
With Share One? You hand the footage to their team (or let their AI handle it) and get back a branded, conversion-ready video that looks custom-built for your landing page, socials, or next pitch deck. Intro graphics? Check. Logo? Check. Everything matches your style guide, down to the font.
Deliverables & Use Cases
Loom spits out links for internal comms, great for updating your team, less significant when you need a testimonial asset that pops off the homepage. Share One delivers a buffet of formats: vertical, landscape, square, all optimized for sites, Instagram, and your next LinkedIn pulse. No one wants to crop and re-export six ways every time you launch a campaign.
Analytics & Performance
If you’re data-obsessed (and who isn’t, these days?), Loom gives you a peek: who watched, for how long. Basic, but it can leave you asking, “So what?” Share One serves up ROI-driven insights: which testimonial pulled more leads, which got shared most often, and how that heartfelt interview nudged someone to book a call. For marketers, that’s pure gold.
Pricing Breakdown: Share One vs Loom (2025)
Alright, let’s talk numbers —and, more importantly, value.
Both Share One and Loom make it affordable to create videos, but they’re built for very different goals. Loom is about quick communication; Share One is about long-term credibility and conversion power.
Loom Pricing (2025)
Free Tier – Record up to 25 videos (each up to 5 minutes). A great entry point for quick demos, feedback, or internal updates, but you’ll hit the ceiling fast.
Pro Plan – $12.50/month per user. Unlocks longer videos and light branding tools (captions, emojis, trimming). Still only suited for speed, not storytelling.
Business / Enterprise – $19–$25/month per user. Ideal for larger teams needing analytics and integrations, but there’s still no testimonial framework, no consent verification, and no marketing polish.
Share One Pricing (2025)
Entry Plan – $24.95/month + $199 one-time setup. This isn’t just onboarding, it’s guided integration and training so your team can start collecting authentic testimonials with ease and brand alignment.
Business Plan – $189 per video. You’re not just paying for a clip; you’re investing in professionally produced, story-driven marketing assets that reinforce trust and drive ROI.
Enterprise Plan – Custom pricing. Tailored for high-volume brands or agencies managing multiple clients, think scalable testimonial campaigns with white-glove production quality.
| Plan | Share One | Loom |
|---|---|---|
| Entry | $24.95/month + $199 setup (guided onboarding & integration) | Free tier: 25 videos, 5 min each |
| Business | $189/video (fully produced, branded testimonial asset) | $12.50/month per user (Pro) |
| Enterprise | Custom (scalable, white-glove testimonial production) | $19–$25/month per user (Business+) |
Why the Price Difference Makes Sense
Loom’s model is built for quantity. You can record dozens of videos quickly, but they remain raw, informal, and unedited, and are easily lost in inboxes. Perfect for internal communication or fast feedback loops.
Share One’s model is built for quality and credibility. Every video goes through guided storytelling, professional editing, and branding to create marketing-ready testimonials that convert.
You’re not buying a tool, you’re investing in trust, brand consistency, and conversion power.
Each video becomes a reusable, evergreen marketing asset that outperforms one-take clips every time.
💡 Takeaway: Loom helps you communicate. Share One enables you to persuade.
And in marketing, persuasion pays dividends long after the “record” button is hit.
Pros and Cons
Share One
✅ Pros
Professional storytelling and editing. With Share One, you get trained interview directors, fully edited footage, and the creation of a “Share Pack™” that delivers your client’s story in multiple formats. Share.One
Brand-consistent, high-trust output. Each video comes branded with your logo, visual identity, and subtitles, in ratios suitable for YouTube, Instagram, Facebook, and TikTok — offering polished assets, not just raw clips. Share.One
Ideal for marketing & compliance-sensitive industries. The platform includes consent-based workflows (e.g., “Real Stories by Real People” certification), Google Reviews integration, and website widgets built for public-facing testimonial display. Share.One
⚠️ Cons
Higher cost per produced video. Because you’re not just hitting “record”—you’re paying for full production, editing, platform tools, and strategy.
Less flexible for casual, internal use. If you just need quick internal updates, demos, or commentary, Share One might feel like “overkill” since it’s designed for marketing-ready output.
Loom
✅ Pros
Extremely easy and fast to use. Open the tool, record your screen + camera, share the link, minimal setup, ideal for immediate needs.
Low cost and great for team communication. Loom’s pricing is very accessible and ideal for internal feedback loops, remote teams, demos, and training.
Perfect for demos, feedback, and short updates. If you’re not focused on public testimonial campaigns, Loom is great at fast, informal communication.
⚠️ Cons
Not designed for testimonial storytelling. It lacks a guided interview workflow, production editing, and multiple marketing-tailored output formats.
No strong branding control or ethical verification. Loom doesn’t include built-in consent workflows, dedicated testimonial certification, or the same level of brand visuals.
Limited marketing application. Because recordings are often raw, unpolished, and not optimized for social/ad formats, they don’t carry the same credibility or trust as a purpose-built testimonial platform.
Why Share One is the Smart Choice for Video Testimonials
If your goal goes beyond “just record a video” and moves into “use client stories to build trust, convert leads, and elevate brand reputation”, then Share One clearly bridges the gap. You’re not just getting a tool, you’re getting a complete testimonial marketing ecosystem: from invitation portal, to interview, to final branded asset, to website widget and social-ready formats.
Where Loom stays as the “quick capture” tool, Share One steps into “strategic storytelling + high-trust asset” territory. For service businesses, agencies, compliance-sensitive industries, or any brand that uses client testimonials as proof of value, Share One delivers features that matter for conversion, not just communication.
Use Cases: Where Each Platform Wins
Customer Testimonials
Share One takes the trophy. You get sharp, highly credible testimonial videos that feel natural, just the kind of stories that move hesitant buyers over the line. If you’re in healthcare, finance, or real estate, showing real people with authentic experiences (and all the proper privacy protections) is mission-critical. Loom just can’t offer that polish or peace of mind.
Sales Enablement
Share One shines for branded, story-rich video assets you can drop into your sales deck, drip emails, or paid ads. Loom, again, does quick-and-dirty demos or personalized pitch videos.
Internal Training
Loom is the fit. Need dozens of fast training videos without eating up your team’s time or budget? Loom’s sweet spot.
Compliance / Legal
Share One is built for this. Every testimonial comes with ironclad consent. Loom leaves you managing liability yourself, and that can get dicey if anyone changes their mind down the road.
Quick tip: If your goal is credibility and conversions, go full-service. If you just want to move fast and check boxes, Loom is your low-lift friend.
Ethics & Professionalism: The Hidden Advantage
Let’s get honest: data privacy, brand safety, and ethical consent aren’t just trendy buzzwords; they’re the backbone of trustworthy marketing in 2025. Ever had a client ask to “pull down” a video because legal got nervous? That’s an expensive headache waiting to happen.
Share One puts this on lockdown. Every customer is guided through explicit consent, and the entire production is above board and ready to withstand compliance audits. For industries like healthcare, finance, or real estate, that isn’t a nice perk. It’s make-or-break.
Loom, as a Loom alternative for testimonials, leaves these decisions to you. Sure, great for moving fast. Not so great if you want to sleep soundly at night, knowing everything’s ethical AND your prospect’s story makes you shine (not sweat). Pro-level professionalism makes your testimonials more than just content; they’re assets your team can trust for seasons, not just weeks.
Final Verdict: Which Should You Choose?
Here’s the no-spin advice: if you’re running a lean shop, need instant video feedback, and branding isn’t high-stakes, Loom covers your basics at warp speed. For high-trust testimonials that attract new business, weather compliance storms, and stand out in a wall of DIY content, Share One is the best video testimonial software 2025 has to offer, backed by honest reviews.
Picture this: a high-growth healthcare group used Share One to collect, edit, and launch patient stories across their entire website. Conversion rates shot up. Regulatory headaches vanished. And the marketing team? Slept better.
Real talk: in a world full of noise and “okay-ish” video, trust is the brand superpower. Share One powers the next level of video testimonial tools.
Ready to grow your reputation with proof that builds trust and credibility?
Get Started with Share One!
Explore more comparisons in our Compare Video Testimonial Tools Hub →
Frequently Asked Questions
What is the main difference between Share One and Loom for video testimonials?
Share One is designed specifically for professional video testimonials with polished storytelling, strong branding, and compliance features, making it ideal for marketing assets. Loom, on the other hand, excels at quick, informal screen or camera recordings for internal communication and fast updates.
How does Share One ensure legal compliance compared to Loom?
Share One offers verified consent and industry-grade compliance for every testimonial, reducing legal risks, especially in regulated industries like healthcare or finance. Loom requires manual consent management, making it less secure for trust-focused marketing videos.
When should I use Loom instead of Share One?
Use Loom when you need fast, informal videos for internal team updates, simple product walkthroughs, or quick async communication. Loom’s ease of use and affordability make it a great choice for non-marketing needs and in-house training.
Is Share One worth the higher price for small businesses?
Share One’s higher price reflects its focus on ROI-driven, high-converting testimonial assets. For small businesses aiming to build trust and credibility, especially in competitive or regulated markets, the investment can pay off by attracting more clients and standing out from DIY content.
Are there alternative tools to Share One and Loom for video testimonials?
Yes, there are other platforms like Vocal Video, Testimonial, and Vidyard that offer varying features for testimonial collection and video marketing. However, Share One stands out for its hands-off production, guided interviews, and compliance focus, while Loom leads in simplicity for quick recordings.
How do video testimonials improve conversion rates in 2025?
71% of consumers feel more confident in product claims after watching a video testimonial. Authentic, high-quality testimonials, as produced by tools like Share One, enhance credibility and can significantly boost conversion rates by showcasing real customer stories and verified social proof.
