The Stories That Make Someone Say, “Yes, I Want to Be Part of That”

Stacey Lievens on how Christina Weber captures authentic participant stories and reuses them across websites, campaigns, and live events to build trust.

By Stacey Lievens, co-owner of Share One. Originally published on LinkedIn on October 1, 2026.

Short answer: Authentic participant stories help prospective attendees imagine what an in-person experience could feel like for them. Capturing those stories while the experience is fresh, through independent interviews, creates specific, human moments that can build trust across multiple channels.

When you are inviting someone to attend an in-person experience, you are asking for more than a purchase. You are asking them to invest their time, energy, money, and trust.

Helping people see themselves in the experience

That is exactly what Christina Weber understands. Christina is the founder of We Deepen and the creator of Love Club, which hosts four-day, in-person masterminds designed to transform people’s love lives. Because the experience is deeply personal, potential participants want to know what it truly feels like before they say yes. No carefully crafted sales copy can communicate that quite like someone who has already lived it.

Christina invites participants to share their stories with Share One immediately following each experience, while their emotions, insights, and transformations are still fresh. The interviews are authentic, raw, and real. They allow prospective participants to see themselves in someone else’s story and think, “Yes, I want to be part of that.”

One interview, many places to build trust

The value of these stories does not end with a single testimonial video. Christina features them through the Share One widget and testimonial pages on WeDeepen.com. She has transcribed the interviews and added the written stories to her websites. She uses them in social media campaigns and email marketing. Her videographer has even combined Share One testimonials with original footage to create a four-minute marketing video shown at conferences and live events.

Why an independent interviewer matters

One authentic interview became content that could build trust across multiple platforms. Christina also recognized the value of having an independent third party conduct the interviews. When you interview your own customers, they may tell you what they think you want to hear. A trained interviewer creates the space for people to reflect, open up, and reveal details they may never have shared directly with the company.

Those details become story moments. Story moments are where trust is built. They give prospective clients something specific and human to connect with. They move a testimonial beyond praise and turn it into an experience someone else can imagine having. As Christina shared, “There is nothing like having a third-party organization interview the people who your brand, your experience, and your company are benefiting.”

The heart of Unfakeable Marketing

That is the heart of Unfakeable Marketing. Your happiest clients are already carrying your most powerful marketing stories. You simply need to ask the right questions, at the right time, and give those stories a place to be seen. Thank you, Christina, for trusting Share One to capture the love, transformation, and magic happening through We Deepen.

Watch Christina tell her story

Read more in the Christina Weber case study.