How The Confident Clinician Used Share One to Build Trust and Increase Conversions
Case Study Snapshot
Dr. Jordan Robertson is the owner and founder of The Confident Clinician, an integrative and functional medicine clinical decision-making tool and subscription service. The platform is designed to support clinicians in their daily interactions with patients by providing access to the latest evidence, streamlining decision-making, and ultimately growing their businesses.
The Challenge
Valuable stories, but no easy capture.
Before working with Share One, Dr. Robertson faced a major hurdle: capturing high-quality testimonials from satisfied members. Despite knowing that social proof significantly influences decision-making, especially among busy doctors and clinicians, obtaining impactful testimonials was a challenge.
“We knew our clients were achieving remarkable success, but we weren’t able to collect testimonials—written or video—even though we knew how valuable they could be for our business.”
Dr. Robertson recognized the need for a streamlined process to gather and showcase success stories that would resonate with prospective members.
What we did
The Confident Clinician turned to Share One to simplify and professionalize the testimonial collection process. Share One handled everything—from scripting to outreach—ensuring that the most compelling client stories were captured authentically.
“They assisted us with scripting and reaching out to our favorite clients to share their stories. Going through the process also taught me a lot about how to request testimonials effectively.”
The results were immediate: in addition to the high-quality video testimonials Share One produced, The Confident Clinician also saw an increase in written testimonials.
The Results
Stronger Messaging & Higher Conversions
The testimonials collected through Share One provided new insights into client success stories that had never been heard before. These powerful narratives not only reinforced the value of The Confident Clinician’s services but also reshaped how they communicated their offering.
“We knew we were helping clients, but we didn’t fully understand the depth of our impact until we heard these stories. The testimonials helped us reposition our messaging to better reflect the real transformation our service provides.”
The Confident Clinician integrates its video testimonials across multiple marketing channels:
- Sales Pages – Featuring testimonials to increase conversions.
- Social Media – Showcasing success stories on LinkedIn, YouTube, and other platforms.
- Live Events – Playing testimonials before introducing their offer.
- Email Campaigns – Using client stories to nurture leads.
“We’ve edited some videos to suit different platforms, and they’ve achieved great viewership. People engage with them until the end because they’re genuinely interested in their colleagues’ experiences.”
If you’re struggling to gather testimonials, Share One makes it easy. Their process helped us uncover powerful client stories, showcase real success, and build trust with potential members. I definitely recommend working with them.
Integrative Medicine Doctor
Q & A
Frequently Asked Questions
Why did Dr. Robertson decide to bring in Share One instead of collecting testimonials herself?
Testimonials weren’t happening organically, even though clients were having strong results. Share One provided a complete system that removed the friction and made testimonial collection actually happen.
What was the biggest obstacle they had with testimonials before Share One?
Clients wouldn’t submit written or video testimonials, even when asked. The process felt hard to manage and didn’t fit into the founder’s time or skill set.
What changed once Share One handled the testimonial process?
Share One managed about 99% of the work, from scripting to outreach. This resulted in video testimonials plus more written testimonials than the company had ever collected before.
How did the testimonials impact sales and marketing messaging?
Clients shared stories and outcomes the team hadn’t fully realized before. Those insights directly shaped copywriting, positioning, and how the value of the service was communicated.
Where does she actually use the video testimonials?
They’re used at live events, during launches, on sales pages, social media, YouTube, LinkedIn, and before pitches to non-members. The videos are repurposed to fit different platforms and formats.
Transcript
Dr. Jordan Robertson is the Owner and Founder of The Confident Clinician, an integrative and functional medicine clinical decision-making tool and subscription service that supports clinicians in their daily patient work. The platform helps clinicians make faster, evidence-based decisions, save time, and grow their practices. As a service built for busy doctors and clinicians, social proof played an important role in helping prospective members understand the value of the program.
As the business grew, Dr. Robertson realized that the most effective sales voices were the clinicians already using the platform. New practitioners were getting busy faster, while experienced clinicians were saving significant time, yet these stories weren’t being shared consistently. Prospective clients needed to hear from peers they could relate to, but collecting testimonials—especially video—was not something the team had been successful at doing on their own.
Before working with Share One, attempts to gather testimonials stalled completely. Written testimonials didn’t come in, and video testimonials felt impossible to coordinate, even though clients were clearly seeing strong results. Recognizing that this was a gap in the business, Dr. Robertson decided to bring in support rather than continue struggling with a process that wasn’t working.
Share One stepped in with a structured system, handling scripting, email outreach, and the overall testimonial workflow. The process not only produced high-quality video testimonials, but it also unexpectedly led to more written testimonials than the company had ever collected before. Going through the process also helped the founder better understand how to ask for testimonials moving forward.
The resulting testimonials had a broader impact than expected. Clients shared stories and outcomes the team hadn’t fully understood, which reshaped copywriting and clarified how deeply the service was helping clinicians. The testimonials are now used across live events, launches, sales pages, social media, YouTube, and LinkedIn, often shown before any pitch so prospective members can hear directly from their peers. Share One handled nearly the entire process, allowing the team to immediately deploy the finished assets across multiple channels.
The Conclusion
For businesses struggling to collect authentic testimonials, Dr. Robertson highly recommends Share One.
“If you’re struggling to gather testimonials, Share One makes it easy. Their process helped us uncover powerful client stories, showcase real success, and build trust with potential members. I definitely recommend working with them.
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