Video Testimonials Enhance DHA Lab’s Marketing and Boost Engagement
DHA Laboratory, founded by Ellen Hanson in 2003, is a family-owned lab in Mount Prospect, Illinois. They’re the go-to place for reliable biochemical tests that help treat mental, emotional, and behavioral conditions. DHA Lab is famous for their Kryptopyrrole Quantitative Urine Test, which clinicians in 22 countries use. Their tests have helped over 600,000 patients dealing with issues like anxiety, depression, autism, ADHD, and schizophrenia.
What we did
From text to impact—videos made easy.
Kaitlin Rowland, the Chief Marketing Officer at DHA Lab, wanted to start using video testimonials to give their marketing a boost. They’d never done video testimonials before and were stuck with just written ones, which didn’t pack the same punch. Kaitlin heard about Share One and thought they sounded perfect. Share One took care of everything – they scheduled interviews, did the filming, and edited the videos. Kaitlin just had to send a couple of emails, and Share One handled the rest. The whole process was super smooth for Kaitlin. Share One jumped right in, coordinating interviews with patients and doctors and turning their stories into compelling videos. Kaitlin didn’t have to lift a finger after the initial contact – Share One delivered all the final video assets ready to use.
The Results
Emotional stories sparked referrals and results.
The results were amazing. The video testimonials really boosted DHA Lab’s marketing. They helped educate and help people connect emotionally with the success stories, which led to more engagement and referrals. Kaitlin used the videos on social media, in email marketing, and on their website, and they made a big difference.
They honestly should raise their prices because you’re getting so much for doing so little yourself. And that’s the beauty of it.
Lab Testing Company
The Conclusion
Kaitlin couldn’t be happier with Share One. She loves how easy they made the whole process and the quality of the videos they delivered. Kaitlin highly recommends them to other companies, pointing out how video testimonials can create a strong emotional connection with customers and boost marketing efforts.
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