Video Testimonials Enhance DHA Lab’s Marketing and Boost Engagement
Case Study Snapshot
DHA Laboratory, founded by Ellen Hanson in 2003, is a family-owned lab in Mount Prospect, Illinois. They’re the go-to place for reliable biochemical tests that help treat mental, emotional, and behavioral conditions. DHA Lab is famous for their Kryptopyrrole Quantitative Urine Test, which clinicians in 22 countries use. Their tests have helped over 600,000 patients dealing with issues like anxiety, depression, autism, ADHD, and schizophrenia.
What we did
From text to impact—videos made easy.
Kaitlin Rowland, the Chief Marketing Officer at DHA Lab, wanted to start using video testimonials to give their marketing a boost. They’d never done video testimonials before and were stuck with just written ones, which didn’t pack the same punch. Kaitlin heard about Share One and thought they sounded perfect. Share One took care of everything – they scheduled interviews, did the filming, and edited the videos. Kaitlin just had to send a couple of emails, and Share One handled the rest. The whole process was super smooth for Kaitlin. Share One jumped right in, coordinating interviews with patients and doctors and turning their stories into compelling videos. Kaitlin didn’t have to lift a finger after the initial contact – Share One delivered all the final video assets ready to use.
The Results
Emotional stories sparked referrals and results.
The results were amazing. The video testimonials really boosted DHA Lab’s marketing. They helped educate and help people connect emotionally with the success stories, which led to more engagement and referrals. Kaitlin used the videos on social media, in email marketing, and on their website, and they made a big difference.
They honestly should raise their prices because you’re getting so much for doing so little yourself. And that’s the beauty of it.
Lab Testing Company
Q & A
Frequently Asked Questions
Why wasn’t DHA Lab using video testimonials before working with Share One?
Video testimonials felt like a massive project without a clear process to execute. The team wanted to do them but didn’t know how to get started or manage the workload.
How much effort does it actually take to get a testimonial recorded?
Very little effort is required from the client side. DHA Lab only needed to send an email, and Share One coordinated the interview, recording, and production.
What makes video testimonials more effective than written marketing content?
Video allows viewers to emotionally connect with real client experiences. Seeing and hearing people describe how they felt under a service gives the brand more heart than written copy alone.
How were the testimonial assets used beyond social media?
The videos and transcripts were embedded in email marketing, used on the website, repurposed for social posts, and even shared internally to motivate the client support team.
What made the final deliverables valuable from a marketing perspective?
Share One provided multiple video formats and optional transcripts. This allowed the team to reuse exact client language across emails, social templates, and web content without extra work.
Transcript
Share One served as a one-stop solution for video testimonials by handling every step of the process. From coordinating interviews to managing audio and video production, the experience required minimal effort from the client side. All that was needed was a single email, and the finished testimonial assets were delivered in multiple formats ready for use.
Kaitlin Rowland, Director of Marketing at DHA Lab, shared that her team was not using video testimonials before working with Share One. Although she recognized their value, the process felt overwhelming and difficult to manage. Having a fully managed system made it possible to finally implement video in a way that felt achievable.
The testimonials helped increase brand awareness by showcasing real client experiences in a more emotional and relatable way. Hearing how people felt while receiving care created a stronger connection than written copy alone and added a sense of heart to the brand. This was especially important in helping prospective clients understand the impact of the services provided.
The flexibility of the assets made them easy to integrate into multiple channels. DHA Lab used the videos in email marketing, embedded them on their website, shared clips on social media, and repurposed transcripts for posts and internal communications. The ability to reuse exact client language made the content especially effective.
Overall, the ease of service and volume of usable assets made the investment worthwhile. The process required very little time while delivering testimonials that supported marketing, sales, and internal teams, ultimately helping drive more business through authentic client voices.
The Conclusion
Kaitlin couldn’t be happier with Share One. She loves how easy they made the whole process and the quality of the videos they delivered. Kaitlin highly recommends them to other companies, pointing out how video testimonials can create a strong emotional connection with customers and boost marketing efforts.
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