Saved thousands and countless hours
Case Study Snapshot
Share One streamlines the process of collecting customer testimonials, enabling businesses to save thousands of dollars and countless hours while delivering high-impact results. By automating video creation, Share One helps companies build a library of authentic testimonials that drive trust and credibility. These testimonials are strategically used across websites, emails, social media, and sales materials to engage prospects and showcase real-world success stories. Businesses have seen immediate results, with high participation rates from customers and increased visibility for their brand.
The Challenge
Testimonial process was costly and exhausting.
Before partnering with Share One, Quik faced significant challenges in collecting customer testimonials. Rich Walker, the company’s CEO, had to personally fly to client locations, hire a professional video team, and invest countless hours in capturing just a few minutes of usable footage. This traditional process was expensive, exhausting, and inefficient.
Share One transformed this approach by introducing a fully automated, remote-friendly solution. Customers can now share their stories easily through a simple video interview process, eliminating the need for costly travel and time-consuming production efforts. This streamlined method resulted in higher customer participation since they no longer had to accommodate an in-person film crew.
The Results
Smart testimonials drove trust and sales.
Effortless Testimonial Collection: Quik quickly gathered a robust library of customer testimonials. Out of 10 invitations sent, 8 customers quickly responded and recorded their testimonials.
Enhanced Credibility: The testimonials showcased prominent industry professionals, strengthening Quik’s brand authority and trustworthiness. A notable example included a testimonial from the CEO of Docupace, a highly respected leader in the industry.
Versatile Marketing Assets: Quik utilized testimonials across various channels, such as LinkedIn, email follow-ups, and sales presentations. They also integrated testimonials into a new leave-behind sales piece, enabling potential clients to view relevant customer stories at their convenience.
Enhanced Sales Engagement: Rather than relying on generic case studies, Quik strategically paired testimonials with prospective clients based on their industry, company size, or use case, resulting in more personalized and compelling outreach efforts.
Before, it cost me thousands of dollars and tens of hours to capture five minutes of video. The Share One team has fully automated this process, making it super simple.
SaaS / Financial Services
Q&A
Frequently Asked Questions
How did Share One change the cost and effort of collecting testimonials?
Previously, he hired video teams, traveled to client locations, and spent thousands of dollars for a few minutes of footage. Share One simplified the process and removed the need for travel and production crews.
How did customers respond to the new testimonial recording process?
Clients were more willing to participate because they could record quickly without a camera crew taking over their office. When he invited 10 people to participate, eight agreed immediately and recorded testimonials.
Why were video testimonials especially valuable in his industry?
Many viewers recognized the companies or individuals featured in the videos. Seeing recognizable industry leaders speaking positively added credibility and trust.
How does his company use testimonials during the sales process?
They send testimonials tailored to the prospect’s company type, size, or role as follow-up after conversations. Testimonials are also shared on social media and included in post-meeting presentation materials.
What business challenge did testimonials help solve beyond marketing?
His company struggled to create traditional case studies and had limited permission to display client logos. Video testimonials allowed clients to explain results in their own voice, providing social proof the company previously lacked.
Transcript
Before working with Share One, Rich Walker, CEO and Co-Founder of Quik, relied on traditional video production to capture testimonials. The process required hiring a film crew, traveling to client locations, and spending an entire day to capture just a few minutes of usable footage. It was expensive, time-consuming, and difficult to scale.
Share One replaced that process with a streamlined and automated approach. Clients could record testimonials quickly by answering guided questions without the disruption of a production crew. This made clients more willing to participate and dramatically simplified the process of gathering feedback.
Quik operates in a niche industry, and video testimonials proved especially powerful because prospects often recognized the individuals or companies featured. Hearing well-known industry leaders share their experiences created strong credibility. Rich recalled a testimonial from the CEO of Docupace as particularly valuable, as recognition of the speaker strengthened trust in Quik’s services.
The company had previously struggled to produce traditional case studies and often faced restrictions around using client logos. Building a library of testimonial videos gave Quik a new way to demonstrate value through client voices rather than internal claims. These testimonials are now used in targeted follow-up emails, matched to specific customer roles, industries, or partnership opportunities.
The testimonial content is also shared on LinkedIn, incorporated into website redesign efforts, and included in post-meeting presentation materials. This approach helps prospects better understand the company’s value and gives them easy access to relevant customer experiences after sales conversations.
The Conclusion
For Quik, Share One has been a game-changer. By replacing a cumbersome, expensive process with an efficient and scalable solution, Quik now harnesses the power of authentic customer stories without logistical headaches. With testimonials playing a central role in their marketing and sales efforts, Quik has successfully enhanced their credibility, streamlined conversions, and positioned itself as an industry leader.
Rich Walker said, “If you’re not using Share One, what are you doing?”
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