One simple change led to a $460,000 client success story – find out what Invigo Media did differently.
Case Study Snapshot
Giovanni Santoriello is the marketing team lead for Invigo Media, a digital marketing company in the healthcare sector. With years of experience in marketing, Giovanni leads a team that provides comprehensive digital marketing services to healthcare professionals, including doctors, hospitals, and clinics. Invigo Media sets itself apart by focusing exclusively on health and wellness, utilizing a multi-channel approach that includes Google Ads, Facebook ads, SMS marketing, and email marketing. They also offer Evergenius, their proprietary SaaS product, for practice management and patient communication.
What we did
Invigo scaled trust with video testimonials.
Share One partnered with Invigo Media to implement video testimonials across their marketing channels. This collaboration involved:
- Gathering authentic video testimonials from Invigo Media’s clients
- Streamlining the outreach process to obtain testimonials more efficiently
- Integrating video testimonials into Invigo Media’s landing pages
- Adding testimonials to their website and newsletters
- Providing step-by-step assistance throughout the entire process
The Results
Video testimonials drove bookings and wins.
The implementation of video testimonials yielded impressive results for Invigo Media:
- A 30% increase in demo bookings after adding video testimonials to landing pages
- Enhanced ability to showcase successful client relationships, such as Dr. Darr’s practice, which saw over $460,000 in business growth
- Streamlined closing process, enabling quick wins like a $20,000 closure within hours of the first visit
The moment we added video testimonials to the landing pages, we saw about a 30% increase in demo bookings.
Multi-Channel Outreach Firm
Q & A
Frequently Asked Questions
What problem were the company trying to solve by adding video testimonials to the landing pages?
Demo bookings from paid traffic were lower than expected. Video testimonials were added to increase trust and improve conversion rates.
What happened immediately after video testimonials are added to the landing pages?
Demo bookings increased by about 30%. The change was noticeable right after the testimonials were added.
Why did video testimonials matter more than other types of social proof?
Video created a stronger sense of rapport and trust, especially when prospects landed on the page from Google or Facebook ads. Seeing real clients made people more comfortable booking a demo.
How did Share One make the testimonial process easier for the team?
Share One handled the outreach and gathering of testimonials, which the team had previously done manually. This removed a time-consuming and difficult internal process.
Where else were the video testimonials used besides landing pages?
They were added to a testimonial page on the website and included in newsletters. This helped improve open rates, click-throughs, and demo bookings.
Transcript
Invigo Media is a digital marketing company focused primarily on the healthcare market, helping practices attract more patients through a multi-channel approach that includes Google Ads, Facebook Ads, email, SMS marketing, and an in-house software platform called Ever Genius. Giovanni Santoriello, the company’s Marketing Team Lead, has spent many years in marketing and has long believed in the value of video testimonials for building trust with potential clients.
The team decided to add video testimonials to their landing pages after noticing low demo bookings from their Google and Facebook marketing efforts. The goal was to create a stronger sense of trust when prospects arrived on the page. As soon as video testimonials were added, Invigo Media saw an increase of around 30% in demo bookings, confirming the impact testimonials had on conversion rates.
Working with Share One made the process significantly easier for the team. Previously, collecting testimonials was done manually and was difficult to manage. Share One helped reach out to clients and gather testimonials efficiently, delivering finished assets that could be implemented immediately across the website.
Beyond landing pages, the video testimonials were added to a dedicated testimonial page, helping visitors understand the types of clients Invigo Media works with. For healthcare professionals like dentists, seeing testimonials from peers created a stronger sense of trust and relatability. The testimonials were also included in newsletters, which led to higher open rates, more clicks, and additional demo bookings.
Overall, the experience of working with Share One was described as smooth and enjoyable. The testimonials became a key trust-building asset across multiple channels, and the ease of the process allowed the team to focus on growth rather than chasing clients for feedback.
The Conclusion
Giovanni Santoriello endorses Share One’s video testimonial service, emphasizing its effectiveness and ease of use. He highlights the importance of authentic video testimonials in building trust and convincing potential clients to book demos or do business. The success of this strategy has been so significant that Giovanni has recommended Share One’s services to other companies he’s associated with, such as Wishpond. In an age where AI-generated testimonials are becoming common, Giovanni stresses the superior impact of real video testimonials from actual clients. The partnership with Share One has boosted Invigo Media’s marketing efforts and contributed to its client’s success, solidifying its position as a leader in healthcare digital marketing.
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