One simple change led to a $460,000 client success story – find out what Invigo Media did differently.
Giovanni Santoriello is the marketing team lead for Invigo Media, a digital marketing company in the healthcare sector. With years of experience in marketing, Giovanni leads a team that provides comprehensive digital marketing services to healthcare professionals, including doctors, hospitals, and clinics. Invigo Media sets itself apart by focusing exclusively on health and wellness, utilizing a multi-channel approach that includes Google Ads, Facebook ads, SMS marketing, and email marketing. They also offer Evergenius, their proprietary SaaS product, for practice management and patient communication.
What we did
Invigo scaled trust with video testimonials.
Share One partnered with Invigo Media to implement video testimonials across their marketing channels. This collaboration involved:
- Gathering authentic video testimonials from Invigo Media’s clients
- Streamlining the outreach process to obtain testimonials more efficiently
- Integrating video testimonials into Invigo Media’s landing pages
- Adding testimonials to their website and newsletters
- Providing step-by-step assistance throughout the entire process
The Results
Video testimonials drove bookings and wins.
The implementation of video testimonials yielded impressive results for Invigo Media:
- A 30% increase in demo bookings after adding video testimonials to landing pages
- Enhanced ability to showcase successful client relationships, such as Dr. Darr’s practice, which saw over $460,000 in business growth
- Streamlined closing process, enabling quick wins like a $20,000 closure within hours of the first visit
The moment we added video testimonials to the landing pages, we saw about a 30% increase in demo bookings.
Multi-Channel Outreach Firm
The Conclusion
Giovanni Santoriello endorses Share One’s video testimonial service, emphasizing its effectiveness and ease of use. He highlights the importance of authentic video testimonials in building trust and convincing potential clients to book demos or do business. The success of this strategy has been so significant that Giovanni has recommended Share One’s services to other companies he’s associated with, such as Wishpond. In an age where AI-generated testimonials are becoming common, Giovanni stresses the superior impact of real video testimonials from actual clients. The partnership with Share One has boosted Invigo Media’s marketing efforts and contributed to its client’s success, solidifying its position as a leader in healthcare digital marketing.
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