How We Slashed Ad Costs by 30% Using Client Testimonials for Modern Holistic Health
Case Study Snapshot
Share One transformed Modern Holistic Health’s testimonial collection challenges into opportunities by creating professional video content that showcased authentic customer success stories. Through a streamlined process that required minimal client involvement, Share One produced powerful social proof that helped the Austin-based health company effectively communicate its value while eliminating the typical hurdles of gathering customer testimonials.
What we did
Emotional testimonials, minimal effort, maximum reach.
- Streamlined Collection Process
- Client only needed to provide a curated list of satisfied customers
- Handled all aspects of testimonial gathering and production
- Managed the entire video creation process
- Created Emotional Content
- Produced high-quality testimonial videos
- Captured genuine client appreciation and happiness
- Highlighted life-changing results
- Focused on creating emotional connections with viewers
- Delivered Versatile Content
- Developed videos suitable for multiple marketing channels
- Created content for social media advertising
- Produced materials for landing pages
- Generated testimonials for sales processes
The Results
Lower costs, higher impact, zero hassle.
- Significant Cost Reduction
- Decreased Cost Per Click (CPC) from 39¢ to 27¢
- Achieved 30% reduction in advertising costs
- Increased traffic while reducing marketing expenses
- Marketing Efficiency
- Successfully implemented across multiple platforms
- Enhanced landing page performance
- Improved social media advertising effectiveness
- Strengthened sales materials
- Operational Benefits
- Eliminated the challenge of collecting positive testimonials
- Reduced administrative burden on the client
- Streamlined the entire testimonial process
We’ve been able to use these testimonial videos to reduce our cost per click... from 39 cents down to 27 cents on average, which equates to a 30% reduction in our advertising spend.
Holistic Health Practitioner
Q & A
Frequently Asked Questions
How much work did Modern Holistic Health have to do to get the testimonials?
They only provided a short list of clients who best represented their results. Share One handled the rest of the process, including getting the testimonials and producing the videos.
What made the testimonial videos effective for marketing and sales?
The videos showed real client appreciation, happiness, and life-changing results. They were delivered in a way that created an emotional connection for viewers.
Where were the testimonial videos actually used in the business?
They were used in social media ad traffic, on landing pages for opt-in offers, and directly within the sales process.
What impact did the testimonials have on advertising performance?
The videos reduced average cost per click from $0.39 to $0.27. That resulted in about a 30% reduction in ad spend while increasing traffic.
Why didn’t the company collect these testimonials on their own?
While clients were willing to give feedback, positive testimonials required extra effort to gather. Share One removed that burden by managing the entire process.
Transcript
Working with Share One was incredibly easy for Modern Holistic Health. The only step required on their end was providing a short list of clients they felt best represented their company and the results they deliver. From there, Share One took over the entire process.
In a short amount of time, Share One returned with testimonial videos that clearly showed client appreciation, happiness, and life-changing results. These videos created a strong emotional connection for viewers and accurately reflected the outcomes Modern Holistic Health provides to its clients.
The testimonial videos are now used across multiple areas of the business. They are part of social media ad campaigns, placed on landing pages for opt-in offers, and used directly within the sales process.
As a result, Modern Holistic Health saw a measurable improvement in advertising performance. Their average cost per click dropped from $0.39 to $0.27, which equals roughly a 30% reduction in ad spend while driving more traffic to the business.
Greg Platz, CEO of Modern Holistic Health in Austin, Texas, explained that getting positive testimonials is often difficult even when clients have great outcomes. By handling outreach and production, Share One removed that challenge and made it easy to consistently use high-quality testimonials.
The Conclusion
Share One’s testimonial video service transformed Modern Holistic Health’s marketing approach by delivering professional, emotionally resonant content while removing the typical barriers associated with collecting customer testimonials.
The result was a significant reduction in advertising costs coupled with increased marketing effectiveness across multiple channels. The service proved to be a valuable investment that not only saved money but also enhanced the company’s ability to showcase their success stories and connect with potential clients.
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