Agency owners increasing conversions from inquiry form
Case Study Snapshot
Left Right Labs is an award-winning branding agency. They acquire their leads from speaking and sponsoring masterminds and events and rely heavily on referrals, word of mouth and reputation. Because Left Right Labs is a higher end agency focusing on quality and not price, they realized that their prospects needed more affirmation and proof before becoming a client. Being able for clients to hear first hand from other’s experience became a must in their decision process so they decided to hire Share One to collect video case studies and testimonials.
What we did
Busy clients said yes to stories.
After a deep dive, we realized that all of Left Right Labs clients were very satisfied with the results but were also very busy and successful business owners. The challenge was to get them to say YES to a video testimonial so we began to craft an invitation. We knew that the business owners were mission driven so their ability to help another fellow business owner was important. We also knew that, as with any business, they could always use more exposure so the invitation really leaned on them being featured and being able to help other businesses by sharing their story. This approach proved to be a success so we began interviewing their clients.
The Results
Conversions exploded.
The conversions on their landing page exploded when they added video testimonials from Share One.
The conversions on our landing page exploded when we added video testimonials from Share One and it made a massive difference for our team.
Brand Agency
Q & A
Frequently Asked Questions
Why didn’t they just collect video testimonials themselves?
They believed they could ask clients the questions on their own, but realized testimonials were more natural and honest when they weren’t in the room. Clients shared insights the team wouldn’t have thought to ask for.
What made Share One’s process easier than expected?
Share One handled all the heavy lifting, from interviewing clients to delivering finished videos. Even clients who were assumed to be too busy participated without hesitation.
What happened when they added the video testimonials to their website?
Landing page conversions increased significantly. Prospective clients who were unsure became more confident after watching the testimonials.
How were the testimonials used beyond the website?
Share One reformatted the videos for social media and added on-screen text so they could be watched without sound. This made the content usable across multiple channels.
How did they know Share One was the right choice?
Seeing the quality of the finished testimonials and how seamlessly they were delivered confirmed the decision. The videos were easy to publish and showed clear ROI.
Transcript
Gretchen Cawthorn and Trina Fisher of Left Right Labs know how important trust and connection are for a brand. As agency owners, they regularly recommend Share One to their own clients because they’ve seen how much of a difference video testimonials can make, both in the impact clients have and in their business growth.
Initially, they hesitated to use Share One because they believed they could handle client testimonials themselves. Over time, they realized that testimonials were far more authentic when clients spoke freely without the team present. Clients shared stories and perspectives that Left Right Labs would never have thought to ask for, which made the testimonials stronger and more credible.
What ultimately confirmed the decision was how easy the process turned out to be. Share One took care of everything, removing the burden from the team and making participation simple even for busy clients. When the finished videos were delivered, the quality stood out immediately and they were ready to upload and use without extra work.
The impact was clear once the testimonials were added to their website. In multiple sales conversations, prospects who were uncertain became confident after being sent to landing pages with the videos, and conversions increased noticeably. The testimonials directly supported the sales process and showed real return.
Beyond the website, the videos were reformatted for social media with on-screen text, making them accessible even without audio. This flexibility made it easy to share client stories across platforms. For Left Right Labs, Share One proved to be a seamless way to build trust at scale.
The Conclusion
Left Right Labs did not think that their clients would be open to or have the time to do video testimonials. However with the share one approach, they were pleasantly surprised and today continue to use share one to collect video testimonials of their clients and they also recommend Share One to all of their website branding clients.
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