Boosting Mindshare's marketing with awesome video testimonials leading to more members and event attendees
Case Study Snapshot
JJ Virgin is a four-time New York Times best-selling author and a fitness hall of famer. She’s also the brains behind Mindshare, a community for health and wellness pros. Mindshare wanted to collect top-notch video testimonials to boost their marketing and build trust with potential members. Before working with Share One, they used written testimonials, which didn’t have the same impact. Since 2019, Share One has been a Collaborative Partner of the Mindshare community. JJ decided to partner with Share One due to their reputation for producing high-quality video testimonials for her members.
What we did
Retreat stories turned into marketing gold.
JJ invited Share One to attend their private Mastermind retreat so they could video capture over twenty of their members’ transformative stories of how they grew their business by being a member of Mindshare. Share One took care of everything – inviting people, interviewing them, and editing the videos to fit Mindshare’s marketing needs perfectly.
Working with Share One was a breeze. They started with a chat about what Mindshare needed, then got to work. Share One’s team captured heartfelt stories from Mindshare’s top members at the retreat. These stories became powerful content for their online 3-day event, Health Business Growth, and were also used to promote the Mindshare Leadership Summit.
The Results
Videos boosted turnout, trust, and enrollments.
Teaming up with Share One brought huge benefits to Mindshare. The video testimonials made the Health Business Growth event even better, connected deeply with potential members, and led to a big increase in enrollments. The soundbites they collected for the Mindshare Leadership Summit also drummed up excitement and led to a bigger turnout than expected. Overall, Share One’s videos and marketing support boosted enrollment numbers and made the Mindshare community stronger.
This strategic move has positioned Alex to generate an additional six figures in sponsorship revenue in the coming year. “Until working with Share One, I never thought to capture vendor testimonials—but now I realize they’re one of the most important assets I have.”
The best marketing you possibly can have for your business is testimonials, but not just any testimonials… video testimonials–because they're so real. There's really no one better. There’s no on doing it like Share One.
Influencer
Q & A
Frequently Asked Questions
Why did Mindshare choose video testimonials over written ones?
Written testimonials are easy for people to brush off. Seeing and hearing a real person makes the experience more believable and relatable, which builds trust faster.
What made Share One different from other testimonial providers?
They didn’t just collect testimonials, they identified the best moments and cut them for different marketing uses. That made the testimonials usable across many campaigns instead of sitting unused.
How did video testimonials affect trust with potential customers?
They allowed prospects to see people just like themselves who had success. This removed the need for self-promotion and replaced it with relatable proof.
Where were the video testimonials actually used?
They were used to promote a Mastermind, a Summit, workshops, and a membership. The same testimonials were adapted depending on what was being promoted.
What was the unexpected benefit of having an outside team run the interviews?
Customers felt more comfortable sharing honestly. The interviewer also captured the exact language customers used, which made future marketing sound more relatable.
Transcript
When it comes to deciding where to spend marketing dollars, testimonials stand out as the most valuable investment. For Mind Share, video testimonials proved to be especially powerful because they felt real in a way written quotes never could. Seeing and hearing another person creates an instant connection that makes the experience believable.
Video testimonials made it easy for potential customers to recognize themselves in someone else’s story. Instead of skimming past text, people could see a real person and think, “They’re just like me, and this worked for them.” In a crowded marketing environment where trust is hard to earn, this became the fastest way to establish credibility without self-promotion.
Mind Share partnered with Share One to make this process easier and more effective. Share One gathered strong video testimonials and then edited them into multiple versions so they could be used in different places. Whether promoting a Mastermind, a Summit, a workshop, or a membership, the same core testimonials could be adapted to fit each need.
An unexpected benefit came from having an outside team handle the interviews. Customers were more open and comfortable sharing their experiences. At the same time, Share One paid attention to the exact words customers used, which helped Mind Share reflect that language back in their marketing. This made it easier for future customers to hear themselves in the messaging and feel confident saying yes.
The Conclusion
JJ says working with Share One was fantastic. She loves how video testimonials build trust and connect with people on a personal level. She highly recommends Share One to other businesses, pointing out how good they are at creating impactful, authentic video content.
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