How Share One Helped
Premier Research Labs
Prove Quality Through Real Voices
Premier Research Labs has spent more than 35 years building trust in a crowded and highly scrutinized health supplement market. With countless competitors making similar claims, standing out requires more than saying the right things. It requires proving them.
That is where Share One came in. By giving Premier Research Labs a way to surface authentic practitioner stories directly on their website, Share One helped turn long-standing relationships, real patient outcomes, and decades of credibility into visible proof that builds trust with new visitors.
Case Study Snapshot
Client: Premier Research Labs, dietary supplement manufacturer
Challenge: Standing out in a saturated practitioner market while proving values and quality
Solution: Share One captured and published practitioner stories through on-site video testimonials
Outcome: Real practitioner experiences now build trust, engagement, and community on the homepage
Best For: B2B health brands that sell to practitioners and rely on trust and long-term relationships
The Challenge
Proving Integrity in a Saturated Market
The health supplement industry is crowded with companies making similar claims, many of them short-lived and driven purely by profit. For Premier Research Labs, this created a credibility gap. New practitioners visiting the site needed reassurance that PRL was not just another brand chasing trends.
Premier Research Labs serves a professional audience including chiropractors, medical doctors, naturopaths, and other health practitioners. These decision-makers demand proof. With over 35 years in business and a 90 percent practitioner retention rate, PRL had the trust but lacked a clear way to showcase it digitally.
The highest-risk moment was the homepage. Like most B2B websites, it had the highest bounce rate. Visitors were deciding within seconds whether PRL was legitimate, different, and worth exploring further.
The Results
Turning Stories into Engagement and Trust
Share One’s Catch Widget gave Premier Research Labs a subtle but powerful way to engage visitors the moment they landed on the site. The small video icon in the corner sparked curiosity and invited users to hear real stories, something they did not see on competitor websites.
Instead of marketing claims, visitors encountered authentic practitioner experiences. These were real people sharing how PRL products impacted their patients and practices. These stories validated PRL’s commitment to quality, regulatory compliance, and long-term relationships in a way written copy could not.
The result was deeper engagement on the homepage and a clearer path into PRL’s story. Practitioners stayed longer, explored more pages, and quickly understood that PRL was not a fly-by-night brand. It was a community built over decades.
“ Our practitioners have been with us for over 30 years. These stories show who we really are. ”
That small Catch Widget keeps people engaged right where most companies lose them, the homepage.
CEO, Premier Research Labs
Q&A
Frequently Asked Questions
Why was social proof so important for Premier Research Labs?
The practitioner supplement market is crowded with short-lived companies, making trust hard to earn. PRL needed a way to show they were different through real practitioner experiences, not claims.
What problem did Share One solve that PRL couldn’t solve before?
Share One made it possible to authentically share practitioner stories that reflect PRL’s long-standing values and community. This helped embody the vision started over 35 years ago.
How are the testimonials actually used on the website?
PRL uses a small on-screen widget on the homepage that immediately shows practitioner stories. It’s designed to catch attention where bounce rates are highest and encourage visitors to keep exploring.
What kind of stories are being shared through Share One?
Practitioners share real experiences involving their patients or their own use of PRL supplements. These stories highlight quality, outcomes, and long-term trust.
What makes these stories more credible than typical marketing claims?
Many practitioners have worked with PRL for decades, contributing to a 90% retention rate. Their long-term relationships and real results serve as proof rather than promotional messaging.
Transcript
Nick Labinsky, CEO of Premier Research Labs in Austin, Texas, leads a company that has served health professionals for more than 35 years. PRL manufactures dietary supplements for practitioners across many disciplines, including chiropractors, medical doctors, and naturopaths. From the beginning, the company has focused on values, quality, and building a practitioner-driven community rather than chasing short-term profit.
In a market crowded with supplement companies, many of which are seen as temporary or profit-only, PRL needed a way to clearly demonstrate who they are. Practitioners want proof that a company stands behind its products and follows proper standards. While PRL had decades of loyalty and a 90% retention rate, those stories were not easy to share in a meaningful way.
Share One became the conduit that allowed those practitioner stories to be seen and heard. Through real experiences shared by long-time partners, PRL could finally show the outcomes, quality, and community that define the company.
These stories often highlight patient transformations or personal experiences, making the values tangible rather than theoretical.
PRL integrated these stories directly into their website using a small, visible widget on the homepage. Since the homepage typically has the highest bounce rate, the widget immediately invites visitors to engage and learn more. It presents something unexpected, encouraging practitioners and B2B buyers to continue exploring the brand.
By sharing authentic practitioner stories, PRL is able to demonstrate quality through evidence rather than claims. The stories reflect the company’s mission of transforming global wellness through nutrition innovation and community. For PRL, building that community and letting real voices speak has become central to how they connect with practitioners and support better outcomes
The Conclusion
By using Share One’s Catch Widget, Premier Research Labs transformed decades of trust into visible and credible proof right where it mattered most. Instead of telling visitors they care about quality, they allowed practitioners to show it through their own experiences.
For B2B brands operating in competitive or trust-sensitive industries, Share One delivers more than video testimonials. It provides a way to build community, reduce skepticism, and turn first-time visitors into confident buyers using real voices instead of marketing hype.
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